Marketing Coordinator - Full Sail University

Personal Brand Exploration - Full Sail University

1. Creativity and Success:
The Brand Identity of a Marketing Coordinator/Manager
By Manuella Machado

2. Overview
This brand identity is crafted for a marketing
visionary, someone who thrives on creativity,
embraces innovation, and is passionate about
making marketing fun and engaging. Known
for their originality, boldness, and strategic
mindset, they approach every project with
enthusiasm. The goal is to always enjoy the
process while creating new paths in content
creation, campaign development, and
marketing strategies, inspiring others to see
the industry in a fresh and exciting way.

3. Font Families
▪Header Font: “Futura Bold”
This Sans Serif font strikes a balance between
friendliness and emphasis. With its geometric design,
Futura Bold exudes a modern, clean, and versatile feel,
making it ideal for headings that need to stand out.
▪Paragraph Font: “Futura”
To maintain consistency with the header, Futura is used
for paragraphs but in a regular weight, offering a sleek,
timeless, and professional look. Its clean and consistent
style makes it perfect for body text, ensuring readability
while complementing the bold headings.

4. Font Families (Adobe Fonts)
Paragraph Font: Futura Medium
Header Font: Futura Bold

5. Color Palette
Earthtone: Represents growth, warmth, comfort, and wisdom. It
embodies how these qualities can be seamlessly integrated into
marketing and creativity, fostering a grounded yet innovative
approach.
Blanched Silk: Represents cleanliness, minimalism, and
balance, embodying the pursuit of perfection, an ideal focus
when crafting a marketing campaign.
Black: Represents authority and power, embodying the core
values and strength of the brand.

6. Color Palette
Name: Earthtone
Hex:#59381C
RGB: 89, 56, 28
Name: Locomotion
Hex:#967F71
RGB: 150, 127, 113
Name: Black
Hex#000000
RGB: 0, 0, 0
Name: Blanched Silk
Hex: #F2F2F2
RGB: 242, 242, 242

7. Color Palette (Adobe Color)

8. Logo
▪The logo thoughtfully incorporates
the initials of both the first and last
name, integrating the color palette
to create a minimalist yet powerful
design that exudes personality and
character.

9. Selection Rationale
Psychology of the Fonts: Both fonts were
selected for their cleanliness and modernity,
enhancing the brand's approachability. Additionally,
the use of sans serif fonts conveys trust, an
essential value of the company.
Psychology of the Colors: The brand features a
palette of neutral tones that convey authenticity.
Each color was carefully selected to represent a
core value: black signifies power, blanched silk
embodies minimalism, and brown reflects
authenticity and wisdom.

10. References:
▪Color.adobe.com. (n.d.). https://color.adobe.com/mythemes
▪Creative, T. (2021, July 1). The Psychology of Color in Marketing. Texascreative.com.
https://texascreative.com/blog/psychology-color-marketing
▪Fussell , G. (2024, February 16). The psychology of fonts: How to choose fonts that evoke emotion.
https://elements.envato.com/learn/the-psychology-of-fonts-fonts-that-evoke-emotion
▪Futura pt from Paratype. Futura PT | Adobe Fonts. (n.d.). https://fonts.adobe.com/fonts/futura-pt#about-section
▪Gurus, D. (2021, June 19). Color psychology: What neutral brand colors say about your business. Nicolet Creative.
https://nicoletcreative.com/color-psychology-what-neutral-brand-colors-say-about-your-business/
▪KARAHAN, O. (2024, August 24). Understanding the psychology behind font choices (2024). 618Media.
https://618media.com/en/blog/psychology-behind-font-choices/#choosing-the-right-font-for-your-brand-identity
▪Yip, I. (2020, October 27). Futura: Characteristics, personality, Rhythm & Flow. Medium. https://iyip.medium.com/futura-
characteristics-personality-rhythm-flow-5d8f6d4a7067