marketing digital in context to agricultural and horticultural commodities

agri marketing

1. Digital Marketing In context to Agriculture Speaker- Buddheswar Kar

2. What is Digital Marketing Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. It is a broad subject and still evolving. It covers any product that will store,

3. Advantages of Digital Marketing low risk Reduction in costs Faster response to both ends Easy way of data collection and data processing More exposure of products and services Accessible from anywhere,

4. Disadvantages of Digital Marketing More dependence on technology Most of the Indian farmers don’t have access to use internet platforms Not customized properly for current agricultural scenario of india

5. Types of Digital Marketing in Agriculture Websites Social Media Marketing Email Marketing Mobile Apps

6. Successful Digital Marketing Platforms in Agriculture

7. e- choupal is a Hindi word which means “village meeting place” Launched in June 2000, 'e- Choupal ', has already become the largest initiative among all Internet-based interventions in rural India. 'e- Choupal ' services today reach out to over 4 million farmers growing a range of crops - soyabean , coffee, wheat, rice, pulses, shrimp - in over 35000 villages through 6100 kiosks across 10 states (Madhya Pradesh, Haryana, Uttarakhand , Uttar Pradesh, Rajasthan, Karnataka, Kerala, Maharashtra, Andhra Pradesh and Tamil Nadu). Available in vernacular languages Weather and market information available e- Choupal : ITC Initiative

8. National Agriculture Market (NAM) is a pan-India electronic trading portal launched on 14th April, 2016 completely funded by Central Government and implemented by Small Farmers Agribusiness Consortium (SFAC). e-NAM is designed and implemented to benefit all the stakeholders - Farmers, Mandis , Traders, Buyers, Processers and Exporters. The benefits to stakeholders include: 1.Transparent online trading with enhanced accessibility to the market 2.Real time price discovery for better & stable price realization for producers 3. Reduced transaction cost for buyers 4. Availability of information on e-Nam mobile app about commodity prices.

9. e-NAM Coverage 175 commodities Traders- 1.63 lakh Farmers-more than 1 crore

10. eNAM is the Largest eMarket Trading Platform for Indian Farmers Online Trading Assaying Weighment Integration Mobile App Online Payment www.enam.gov.in Warehousing Logistics Transport

11. AGMARKNET The AGMARKENT project has already networked more than 3000 Agricultural Produce wholesale Markets (APWMs), 75 state Agricultural Marketing Boards/ Directrates and DMI Regional Offices so far and planned to cover all the 7000 markets. Features- Market information of major markets Weekly trends of commodities Both arrival and price data available Accessible to all

12. Price discovery mechanism of AGMARK NODE, Govt. of India https://agmarknet.gov.in

13. Agriwatch (https://www.agriwatch.com) Agriwatch.com is brought to you by Indian Agribusiness Systems Ltd. (IASL), a company started by a group of young technocrats and trade professionals who have had a long association (cumulatively more than 150 years) with the Indian Agribusiness Sector. Objectives- Information-enable various participants in the Agribusiness sector such as the farmers, Traders, Processors of Agricultural Outputs, Suppliers of Agricultural Inputs etc. by providing latest and accurate information. Provide valuable analyses to the trade participants that will enhance their decision taking abilities in trade.

14. NCDEX NCDEX  (National Commodities and Derivatives Exchange) is an Indian  online commodities exchange  that specialises in agricultural commodities. The National Commodity & Derivatives Exchange Limited provides a huge range of agricultural commodities for trading, totalling 23. These commodities include pulses, spices, and guar, which are not traded on any global platforms yet are economically essential to India, making up a significant portion of India's global trade.

15. Thank You!