MARKETING MANAGEMENT MCQS FOR UGC NET SET AND TNPSC EXAM

MCQS IN MARKETING MANAGEMENT

1. MARKETING
MANAGMENT (PART -1)
1.___________precedes
productionandsucceeds
production.
a)Product
b)Society
c)Marketing
d)Segmentation

2. 2. The concept which
seeks to win markets
through product
attributes is called
a) Product
b) marketing
c) Legal
d) Environmental

3. 3.Theconceptwhichcalls
uponmarketertobuild
social and ethical
considerationsintotheir
marketingpracticesis
called
a)Demarketing
b)Market
c)Real
d)Societalmarketing

4. 4.The practice of
discouragingconsumers
frombuyingisknownas
a)Socialmarketing
b)Demarketing
c)Legalmarketing
d) Demo marketing

5. 5.A market
havingfewsellers
isknownas
a)Duopoly
b)Oligopoly
c)Monopoly
d)Perfect

6. 6.Coordinating all
activitiesandoperationsof
various organizational
unitsiscalled
a) Market Planning
b) Management
orientation
c)Systemsapproach
d)Demarketing

7. 7.Tosellwhatcouldbe
producedis
a) Marketing
orientation b) Product
orientation
c) Consumers
orientation
d) Society orientation

8. 8.Therecanbeonly
one pricefora
commodityatagiven
timein
a)Internationalmarket
b)Economicmarket
c)Perfectmarket
d)Worldmarket

9. 9.Theexchangethat
takesplaceinasociety
alongwiththefacilitating
institutionsmakeupis
a)Demarketing
b)MarketingSystem
c) Macro environment
d) Marketing
Environment

10. 10.________create
placeutility.
a)Transportation
b)Godown
c)Insurance
d) Banking

11. 11.Which isa
concentration
function?
a)Storing
b)Selling
c)Transportation
d)Buyingassembling

12. 12.Which isa
facilitatingfunction?
a)Assembling
b)Financing
c)Selling
d) Buying

13. 13.The brands
ownedbywholesalers
and retailersare
called
a)Privatebrands
b)Multiplebrands
c)Nationalbrands
d) Blanket brands

14. 14.Theactofsorting
outgoodsaccordingto
the established
standardsisknownas
a)Standardization
b)Packaging
c)Packing
d) Grading

15. 15.__________means
establishment ofa
certainstandardbased
onintrinsicphysical
properties of any
commodity.
a)Standardization
b)Warehousing
c)Risk
d) Financing

16. 16.Physical
environmentincludes
a)Culturalvalues
b)Naturalresources
c) Changing
technologies
d) Government
intervention

17. 17.Media public
includes
a)Investment
houses
b)Stockholders
c)Newspapers
d)Allofthese

18. 18.Judicialaction
isacomponentof
a) Economic
environment
b)Legalenvironment
c) Cultural
environment
d) Demographic
environment

19. 19.Whichoneofthe
following is the
component ofmacro
environment?
a)Governmentagency
b)Market
intermediaries
c)Suppliers
d) Competitors

20. 20.Segmentationon
thebasisofuserrateis
called
a)Volume
segmentation
b) Demographic
segmentation
c) Cultural
segmentation
d) None of these

21. 21.When the
customersdonothave
thesameintensityof
preferences for the
attributes,theyarecalled
a) Differential
preferences
b)DiffusedPreferences
c) Clustered preferences
d) Homogeneous
preferences

22. 22.When the
customersareserved
individually,itis
knownas
a)Localmarketing
b)Micromarketing
c)Massmarketing
d)Customized
marketing

23. 23.Marketers selects all the
segments and approaches
each segment with an
appropriate marketing mix
programme in
a) Single segment
concentration strategy
b) Undifferentiated
marketing strategy
c) Multi-segment strategy
d) None of these

24. 24.Customerswho
shownoloyallyto
anybrandare
a)Hardcareloyals
b)Splitloyals
c)Shiftingloyal
d)Switches

25. 25. People exhibit different
life styles and they express
them through the products
they use. This is
a)Psychographic
characteristics
b)Demographic
characteristics
c) Geographic variables
d) Socio economic
characteristics

26. 26.Needs that
satisfyaperson’sego
arecalled
a)Esteem
b)Safety
c)Social
d)Primary

27. 27. The motives which
prompt the buyer to have
a logical analysis of the
intended purchase are
called
a)Rational motives
b)Patronage motives
c)Rational product
motives
d) None of these

28. 28.Hierarchy of
needs are
propoundedby
a)KurtLewin
b)Maslow
c)Veblen
d)Freud

29. 29.The most
venturesome buyers
arecalled
a)Laggards
b)Innovators
c)Earlymajority
d)Adopters

30. 30.Needsarisingout
ofthedesiretoachieve
selfrespect and
prestigeinsocietyare
a)Physiologicalneeds
b)Esteemneeds
c)Socialneeds
d) Self-actualization

31. 31.Whichoneofthe
following is the
marketinginputfor
decision-making?
a)SocialClass
b)Family
c)Channels
d)Informalsources

32. 32.Whichoneofthe
followingisthesocio
cultural input for
decision-making?
a)Religion
b)Product
c)Price
d) Channel

33. 33.Persons who
presumethatmanisa
problemsolverare
a)Emotionalpersonal
b)Economicpersons
c)Passivepersons
d)Cognitivepersons

34. 34.Thepsychological
feelingaboutaproduct
that influences
consumers to
purchase,is
a)Symbolicproduct
b)Careproduct
c)Expectedproduct
d) Potential product

35. 35.Detergentsand
toothpastesare
a)Specialitygoods
b)Consumergoods
c)Shoppinggoods
d) Potential goods

36. 36.Numberofitemsand
brandsinthelinedecide
a) Length of the product
line
b)Depthoftheproduct
line
c)TheWidthofthe
productline
d)Sizeoftheproductmix

37. 37.Howcloselyrelatedthe
variousproductlinesare
called
a)Widthoftheproduct
mix
b)Lengthoftheproductmix
c)Depthoftheproductmix
d)Consistency ofthe
productmix

38. 38.Inthenewproduct
development a product
conceptrepresents
a)Anelaborateversionof
aproductidea
b)Qualityfunction
development
c)Engineeringattributes
d)Simulation

39. 39.Consumer
preferences for
alternative product
concepts can be
measuredthrough
a)Conjointanalysis
b)Saleswaveresearch
c)Positioningmap
d)Simulatedtest

40. 40.Aftertheproduct
isdressedupwitha
brand name and
packagingitisputto
a)Concepttesting
b)Businessanalysis
c)Productdevelopment
d)Markettesting

41. 41.Thedegreeto
whichtheinnovation
matchesthevalueand
experiences ofthe
individualsis
a)Compatibility
b)Communicability
c)Divisibility
d)Complexity

42. 42.Creatingproduct
awarenessandtrialis
themarketingobjective
inthefollowingstage.
a)Introduction
b)Growth
c)Decline
d)Maturity

43. 43.The process of
introductionofhigherquality
productbyamanufacturerin
thehope increasing the
salesoflowpricedproductsis
termedas
a)Tradingup
b)Tradingdown
c)Tradingslide
d)Tradingupon

44. 44.Therighttouse
technicalinvention
is
a)Copyright
b)Patents
c)Trademark
d)Brandmark

45. 45.BandAidis
a)Coinedname
b)Suggestivename
c)Arbitraryname
d) Descriptive name

46. 46.Labelswhichare
exclusivelymeantfor
popularizingthebrand
nameoftheproductare
a)Brandlabels
b)Gradelabels
c)Descriptivelabels
d)Informativelabels

47. 47.Unique setof
brand assets and
liabilitiesthatislinked
toabrandis
a)Brandmark
b)Brandinsistence
c)Brandequity
d)Brandloyalty

48. 48.Amarketstructure
whereonlyonefirmis
marketing aparticular
productorserviceand
therecanbenoclose
substitutesis
a)Monopoly
b)Oligopoly
c)PureCompetition
d)Perfectcompetition

49. 49.Sellersselectagiven
cityandchargesall
customersthefreightcost
fromthatcitytothe
customerlocation
a)Basicpointpricing
b)Zonepricing
c)Geographicalpricing
d)Uniform delivered
pricing

50. 50.Theactofselling
thesame articleat
differentprices to
differentbuyers
a)Discriminatorypricing
b)Prestigepricing
c)Locationpricing
d)Psychologicalpricing

51. 51.Whichoneofthe
following is not a
promotionalpricing?
a)Specialeventpricing
b)Lowinterestpricing
c)Cashrebates
d) Freight absorption
pricing

52. 52.The recent
innovation which
combinesthefeaturesof
asupermarketanda
general merchandise
storeis
a)Franchising
b)Onepricestore
c)Hypermarket
d)Wheelofretailing

53. 53.Anumberofretail
storeswhichsellsimilar
productsarecentrally
ownedoroperatedunder
onemanagement
a)Departmentalstates
b)Chainstores
c)Mailorderretailing
d)Co-operatives

54. 54.Sellingdirectly
to ultimate
consumersis
a)Wholesale
b)Retailing
c)Distribution
d)Merchandising

55. 55.Selling products
througheveryavailable
outputis
a)Intensivedistribution
b)Selectivedistribution
c)Exclusivedistribution
d)Dualdistribution

56. 56.Useoftwoormore
distributionchannelto
reachthetargetmarketis
a)Intensivedistribution
b)Selectivedistribution
c)Exclusivedistribution
d)Dualdistribution

57. 57.Amarketingchannelinwhich
manufacturingandsuccessive
stagesofdistributionare
operatedasaunifiedsystem.
a) Vertical marketing
system
b) Horizontal marketing
system
c) Corporate marketing
system
d) Contractual marketing
system

58. 58.Departmentalstores
andfastfoodrestaurants
are
a)Fullservicestores
b)Semiservicestores
c)Selfservicestores
d)Non-storeretailing

59. 59.Wholesalerswhotake
titletogoodstheydealin
are
a)Merchandisewholesalers
b)Commissionwholesalers
c) Manufacturers
wholesalers
d)Noneofthese

60. 60.Apromotiondesignedto
informthetargetmarket
aboutthefirm’sofferingis
knownas
a)Informativefunction
b)Persuasivefunction
c)Reminderfunction
d) Buyer behaviour
modification

61. 61.When the
customersreceivethe
messageandinterpretit,
theeffectiscalled
a)Cognitive
b)Affective
c)Conative
d)Noneofthese

62. 62.When manufacturers,
wholesalersandretailers
jointlysponsorandsharethe
expenditureonadvertising,it
isknownas
a)Productadvertising
b)Primarydemand
c)Selectiveadvertising
d)Co-operativeadvertising

63. 63.Testconductedwhile
theconsumer isbeing
exposedtotheadvertising
is
a)Recalltest
b)Recognitiontest
c)Pre-test
d)Concurrenttest

64. 64.Advertising copy
whichmakesitsappealto
thehumanemotionsand
thesensesratherthanto
intellectandjudgementis
a)Humaninterestcopy
b)Missionarycopy
c)Pioneeringcopy
d)Sellingcopy

65. 65.Promotion is
basically
a___________
process.
a)Motivation
b)Planning
c)Communication
d)Allofthese

66. 66.The word
‘market’isderives
from___________
world.
a)Latin
b)French
c)Italy
d)Hindi

67. 67.“AMarketisthe
setofactualand
potentialbuyersof
product.”Whosaid?
a)Pyle
b)Kotler
c)Cornot
d)Chapman

68. 68.“Marketsarepeople
withmoneytospendand
thedesiretospendit.”
Whosaid?
a)Pyle
b)Kotler
c)DuddyandReizam
d) None of these

69. 69.Industrial
marketsinthee-
commercecontextare
referredtoas
a)CZC
b)T2T
c)A2B
d)B2B

70. 70.Marketingisthe
creationanddeliveryof
standardoflivingtothe
society.Whosaid?
a)Converse
b)PaulMazur
c)Ehapman
d)Stanton

71. 71.Thisconceptcalls
uponmarketerstobuild
social and ethical
considerationintheir
marketingpractices
a)Thesocietalmarketing
concept
b)Themarketingconcept
c)Sellingconcept
d)Theproductionconcept

72. 72.The tern
‘demarketing’ was
coinedby
a)Kelly
b)Pyle
c)Cundiff
d)Kotler

73. 73.__________aims
atcreatingnewuses
ofanexistingproduct.
a)Demarketing
b)Remarketing
c)Overmarketing
d)Noneofthese

74. 74.Theterm‘meta
marketing’wascoined
by
a)EugeneJ,Kelly
b)Chapman
c)Drucker
d)Botha)andc)

75. 75.ClarkandClark
have categorizedthe
marketingfunctionsinto
_________categories.
a)4
b)5
c)6
d)3

76. 76.Purchasesaremade
fromalargenumberof
sources
a)Conservativebuying
b)Concentratedbuying
c)Diversifiedbuying
d) Hand to mouth
buying

77. 77.Conservative
buyingisalsoknownas
a) Small order buying
b) Current need
buying
c) Hand to mouth
buying
d)Allofthese

78. 78.Advertisements
arecalled
a) Personal selling
b) Printed
salesmanship
c)Copied
salesmanship
d)Bothb)andc)

79. 79.Consumerswho
buyonebrandatall
timesareknownas
a)Hardcoreloyals
b)Shiftingloyals
c)Splitloyals
d) None of these

80. 80. Thisisthelast
andcrucialstageof
productlifecycle.
a)Introduction
b)Maturity
c)Decline
d)Saturation

81. 81.Everett Rogers
classifies people
into___________
categoriesfornew
products.
a)6
b)5
c)8
d)10

82. 82.Thefirst2.5%of
buyerswhoadoptnew
productinmarketing
arecalled
a)Laggards
b)Latemajority
c)Earlyadopters
d)Innovators

83. 83.Earlymajorityfor
new product
comprises_____________
__.
a)34%
b)13.5%
c)16%
d)9%

84. 84.Whoaretraditions
bound?
a)Latemajority
b)Earlyadopters
c)Laggards
d)Latecomers

85. 85.Thethirdstagein
new product
developmentis
a)Businessanalysis
b)Ideageneration
c)Concepttesting
d) Idea screening

86. 86.Thelaststagein
theProductlifeis
a)Maturity
b)Growth
c)Decline
d)Saturation

87. 87.Intheproduct
adoptionprocesslast
stageis
a)Trial
b)Adoption
c)Evaluation
d)Interest

88. 88.Onenameusedfor
twoormoreindividual
productsthisiscalled
a)Middlemen’sbrand
b)Individualbrand
c)Blanketbrand
d)Companybrand

89. 89.__________ are
exclusivelymeant for
popularizingthebrand
nameoftheproduct.
a)Gradelabels
b)Brandlabels
c)Descriptivelabels
d)Informativepricing

90. 90.Whichisfixedby
customs?
a) Psychological
pricing
b)PrestigePricing
c)Customarypricing
d)OddPricing

91. 91.Theword‘retail’
is derived
from________word.
a)Latin
b)American
c)Hind
d)French

92. 92.Departmental
stores are of
__________origin.
a)Latin
b)French
d)Indian
d)Italy

93. 93.Chain stores
originatedin
a)India
b)France
c)America
d) Japan

94. 94.Theterm‘wheel
ofretailing’iscoined
by
a)Kotler
b)Malcom P.
McNair
c)Mazur
d)Pyle

95. 95.The word
‘advertising’ is
derived from
__________word.
a)French
b)Latin
c)Hindi
d)Japan

96. 96.Themanufacturers
getmaximum profitin
thisstage.
a)Introduction
b)Decline
c)Maturity
d)Growth

97. 97.Thequalityofa
salesmanis
a)Soundhealth
b)Sincerity
c)Courage
d)Allofthese

98. 98.___________ are
customersorderplacing
machines.
a)Telemarketing
b)Kiosks
c)ATMS
d)Bothb)andc)

99. 99.The word
‘promotion’isderived
fromtheLatinword
a)Promovere
b)Promote
c)Promotion
d)Promulgate

100. 100.Which is
outdooradvertising?
a)Skyadvertising
b)Film
c)Radio
d)Pressmedia