Marketing PPT - Britannia Company

This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors

This ppt can be useful for BBA - 2nd year student - Marketing Subject.

1. By- Aayushi Chhabra Sem III - Sec-A 136821

2. BRITANNIA Britannia is an Indian food-products corporation. Started in 1892, in a nondescript house in Calcutta (Kolkata) , India with an initial investment of Rs.295. It is observed that Britannia has the highest demand over the other brands in the market. It has better promotional strategies as 70% is contributed by free gifts and 30% is contributed by combo offers to affect the sales. The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products.

3. LOGO

4. Eat Healthy, Think Better Britannia saw the writing on the wall. Its "Swasth Khao Tan Man Jagao" (Eat Healthy, Think Better) re-position directly addressed this new trend by promising the new generation a healthy and nutritious alternative - that was also delightful and tasty.  Thus, the new logo was born, enclosed the core essence of Britannia - healthy, nutritious, optimistic - and combining it with offering variety of products and choice to consumers.

5. Britannia Products Glucose Biscuits Cream Biscuits Nutri choice Biscuits Marie Biscuits Good day Biscuits 50-50 Biscuits Little Hearts Daily Bread Nice One Biscuits Time pass Biscuits Milk Biscuits Cheese, ghee, curd

6. Britannia Purpose Help people enjoy life – through healthy snacking. Make enjoyable food, healthy & accessible to all people, any time , anywhere – everyday.

7. Market Share 40% 30% 10% 14% 3 % 3 %

8. Brand Ambassadors Britannia industry limited brand ambassadors are : Sachin Tendulkar Salman Khan

9. Britannia Competitors