Marketing Presentation .pptx new product

We have our own new product

1. Launching a New Product - Sugar-Free Chocolate Introducing our latest innovation - a sugar-free chocolate that delicious treat for all chocolate lovers.

2. Presenters: Hassan Ali M.Awais Ali Haider [email protected]

3. About Our Company At our company, we love changing the world of chocolate. Our expert chocolatiers have many years of experience and are dedicated to making new and high-quality chocolate for all kinds of diets and tastes.

4. Our Brand Identity logo and packaging Our logo is simple and timeless, showing our brand's elegance, quality, and commitment to new ideas. Our packaging has simple lines, rich colors, and a touch of elegance, giving it a high-quality, handmade look Trademark Our registered trademark is a unique symbol that instantly shows our brand and makes us stand out from competitors.

5. Savor Every Bite, Sugar-Free Delight! LOGO

6. Identifying Needs and Wants Understand what health-conscious consumers want in their diets, especially those looking for alternatives to regular sugary chocolates. Recognize the increasing need for high-quality, handmade sweets that meet specific dietary needs such as gluten-free and nut-free options. Notice the demand for delicious treats that are sugar-free but still taste great and have a satisfying texture.

7. Targeting the Niche Sugar-Free Chocolate Market Specialized Needs: Our sugar-free chocolate is made for health-conscious people with specific dietary needs, like those with diabetes, on keto/low-carb diets, or wanting alternatives to sugary treats. Elevated Experience: Focusing on this niche lets us offer a high-quality, artisanal chocolate experience that surpasses our customers' expectations. They struggle to find guilt-free options, and we fill that gap. Competitive Edge: Focusing on this niche sets us apart from mainstream chocolate brands and positions us as a leader in the specialized sugar-free confectionery market.

8. Value Creations Premium Quality: We make our sugar-free chocolate using the best ethically sourced cocoa beans and premium ingredients, giving you a delicious gourmet experience. Innovative Recipes: We've used modern cooking techniques and lots of research to create a special range of sugar-free chocolate recipes that taste great and satisfy cravings. Health Benefits: Our sugar-free chocolate provides guilt-free indulgence for health-conscious consumers, offering a low-sugar, low-carb treat option. Exceptional Experience: We strive to create an outstanding sensory experience for our customers from the moment they unwrap our chocolate bars until they take that final, satisfying bite, surpassing their expectations.

9. Marketing Concept Our marketing plan uses both online and traditional methods to reach health-conscious customers. We focus on digital ads and social media to connect with our target market. Working with influencers and hosting events will boost our brand and attract new customers. Print ads add a touch of luxury to our sugar-free chocolates. Digital advertising social media Influencer partnerships Promotional events

10. Strategies : Product Innovation Continuously refine and improve our sugar-free chocolate recipes to deliver the ultimate indulgence without compromise. Sustainability Initiatives Implement eco-friendly practices throughout our supply chain and manufacturing process to appeal to environmentally-conscious consumers. Targeted Marketing Focus our promotional efforts on niche channels and influencers that resonate with our health-conscious target audience.

11. SWOT Analysis Strengths: - Growing health awareness among consumers. - Ability to position as a premium, health-conscious product. - Potential for innovative flavors and formulations. Weaknesses: - Higher production costs for sugar-free formulations. - Possible taste differences compared to traditional chocolates. - Niche market compared to regular chocolate.

12. SWOT Analysis Opportunities: - Expanding diabetic and health-conscious consumer base. - Innovations in natural sweeteners and flavor enhancements. - Potential to capture market share from traditional chocolates through effective Marketing and education. Threats: - Intense competition from established brands. - Consumer skepticism about taste and quality of sugar-free products. - Regulatory challenges regarding health claims and labeling.

13. Distribution and Pricing - Ensure availability in both physical and online stores. - Consider competitive pricing strategies while maintaining product quality. Customer Engagement - Offer samples and trial packs to encourage first-time purchases. - Engage with consumers through social media and gather feedback for continuous improvement. Strategic Recommendations

14. 1. Product Differentiation - Focus on high-quality ingredients and natural sweeteners. - Develop unique flavors and product lines to stand out. 2. Marketing and Branding - Highlight health benefits and sugar-free attributes clearly. - Use influencer marketing and partnerships with health professionals to build credibility. Strategic Recommendations

15. Segmentation 1: Demographic Segmentatio n Young Adults (18-34 years): Health-conscious and adventurous with new products. They are interested in fitness and wellness, often seeking out innovative and nutritious options. Middle-Aged Adults (35-54 years): Focus on healthy eating due to concerns about lifestyle diseases. With higher disposable income, they prioritize quality and health benefits in their food choices. Seniors (55+ years): Concerned about diabetes and heart health. They look for low-sugar and low-calorie options to maintain their well-being. Age:

16. Gender Both men and women, with a slight tilt towards women who often make household food choices and are more health-conscious. Income Middle to high-income groups can afford premium-priced, health-oriented products.

17. 2. Geographic Segmentation Regions Urban Areas: Higher concentration of health-conscious consumers, better access to specialty stores and premium products. Rural Areas : Less immediate focus, but potential for growth as awareness increases . Climate No direct impact on sugar-free chocolate, but temperate regions with established retail infrastructure might see higher sales.

18. Lifestyle - Health Enthusiasts: Regularly engage in fitness activities, follow healthy eating trends. - Dieters Actively seeking low-calorie, low-sugar alternatives to manage weight. - Foodies: Interested in trying new, premium products, appreciate high-quality ingredients.. Values Health and Wellness: Prioritize products that promote good health. Sustainability : Prefer brands that emphasize eco-friendly practices and sustainable sourcing. 3. Psychographic Segmentation

19. Benefits Sought: Health Benefits: Low sugar, low calorie, suitable for diabetics, weight management. Taste and Quality : High-quality chocolate that tastes good without added sugar. Convenience : Availability in convenient formats (bars, bites, baking chips). Buying Behavior : 1: Impulse Buyers: Buyers attracted by attractive packaging and in-store promotions. 2: PlannedBuyers: Buyers make choices based on research,health,needs and recommendations. 4. Behavioral Segmentation

20. COMPETATIVE ANALYSIS 1. Market Size and Growth - The global sugar-free chocolate market is expanding due to increasing health consciousness and the rise in diabetic population. - Growth rates for sugar-free chocolate are significant, with a projected CAGR of around 6-8% over the next few years. 2. Consumer Trends - Rising demand for healthier alternatives. - Increased preference for low-calorie, sugar-free, and natural products. - Growing interest in high-quality, premium chocolates with functional benefits (e.g., added vitamins, high cocoa content).

21. KEY COMPETITORS LILY SWEET CHOCZERO HERSHEYS ZERO SUGAR

22. 1 : Consumers highly value *health benefits* (low sugar, diabetic-friendly), *premium quality* (rich taste, natural ingredients), and *ethical considerations* (sustainable sourcing, eco-friendly packaging) 2 : Majority of the target market includes *regular and occasional users* of sugar-free products, with a mix of *impulse and planned buyers* who are influenced by attractive packaging, in-store promotions, and clear health benefit communications . Result of Questionnaire Savor Every Bite, Sugar-Free Delight!

23. THANK YOU Savor Every Bite, Sugar-Free Delight!