MARKETING PROJECT PRODUCT LIFE CYCLE PPT BY MOHAMMED ASIM 12G.pdf
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Oct 16, 2025
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About This Presentation
its about the project
Slide Content
GRADE: XII
ACADEMIC YEAR -
2025-2026
SUBJECT: MARKETING
NAME OF THE STUDENT:
Mohammed Asim
BOARD ROLL NO:
PROJECT SPECIFICS:
ACADEMIC YEAR -
2025-2026
SUBJECT: MARKETING
NAME OF THE STUDENT:
Mohammed Asim
BOARD ROLL NO:
PROJECT SPECIFICS:
MARKETING
CERTIFICATE
Certified to be the bonafide record of the project work
done by Master/Miss. ……………………………………
of Grade XII as prescribed by the Central Board of
Secondary Education, Delhi during the academic year 2025
– 2026.
…………………
…
Teacherin-Charge
……………………
…
Principal
Submitted for the Practical Examination
on………..2026 held in The Millennium School, Dubai.
……………………
…
Internal Examiner
……………………
…
ExternalExaminer
CERTIFICATE
Certified to be the bonafide record of the project work
done by Master/Miss. ……………………………………
of Grade XII as prescribed by the Central Board of
Secondary Education, Delhi during the academic year 2025
– 2026.
…………………
…
Teacherin-Charge
……………………
…
Principal
Submitted for the Practical Examination
on………..2026 held in The Millennium School, Dubai.
……………………
…
Internal Examiner
……………………
…
ExternalExaminer
ACKNOWLEDGEMENT
3
I would like to express my sincere gratitude to Mr.
Masood Kunhimahinkutty, our respected Business
Studies teacher, for his invaluable guidance, constant
encouragement, and support throughout the
completion of this marketing project on Product Life
Cycle.
His insights, suggestions, and motivation helped me
understand the concepts clearly and complete this
project effectively. I am also thankful to my school,
The Millennium School, for providing the resources
and platform to undertake this work.Lastly, I thank
my parents and friends for their moral support.
3
I would like to express my sincere gratitude to Mr.
Masood Kunhimahinkutty, our respected Business
Studies teacher, for his invaluable guidance, constant
encouragement, and support throughout the
completion of this marketing project on Product Life
Cycle.
His insights, suggestions, and motivation helped me
understand the concepts clearly and complete this
project effectively. I am also thankful to my school,
The Millennium School, for providing the resources
and platform to undertake this work.Lastly, I thank
my parents and friends for their moral support.
PRODUCT LIFE CYCLE
OF PRODUCTS
OF PRODUCTS
1.Introduction
2.ImportanceofPLC
3.Maggi
4.Cocacola
5.MCDONALDS
6.Iphone
2.ImportanceofPLC
3.Maggi
4.Cocacola
5.MCDONALDS
6.Iphone
7.Nike
8. Sony
9- PLCOfToyota
10- Samsung
..11-Bibliography
8. Sony
9- PLCOfToyota
10- Samsung
..11-Bibliography
INTRODUCTION
•What is Product Life Cycle?
•Product Life cycle means each product
goes through a life cycle which includes
the following stages of growth, maturity,
and decline.
•What is Product Life Cycle?
•Product Life cycle means each product
goes through a life cycle which includes
the following stages of growth, maturity,
and decline.
1-Introduction Stage:
1-In this stage a new product (from
brand or category) is introduced, and it is
called the introductory stage.
2-Introducing a new product is always a
risky proposition, even for a skillful
marketer.
3- A new product category requires a
long introductory period because
primary demand for the product
category must be aroused
1-In this stage a new product (from
brand or category) is introduced, and it is
called the introductory stage.
2-Introducing a new product is always a
risky proposition, even for a skillful
marketer.
3- A new product category requires a
long introductory period because
primary demand for the product
category must be aroused
Growth Stage:
• Costs may be reduced on account of
economies of scale
• Increase in competition with the customer
having greater choices in form of different types
of product, packaging and prices.
•. Market expansion with new customers being
added.
• Dominant position created by focusing on
increasing selective demand.
• Costs may be reduced on account of
economies of scale
• Increase in competition with the customer
having greater choices in form of different types
of product, packaging and prices.
•. Market expansion with new customers being
added.
• Dominant position created by focusing on
increasing selective demand.
MATURITY STAGE
•The third stage is the maturity stage. The products that
withstand the heat of competition and customers’ approval
enter the maturity stage. Rivals copy product features of
successful brand and become more alike
•. The characteristics of this stage are
• Costs would be decreased as a result of increase in
production volumes
• The Sales volumes peak and market saturation is visible.
• Competitors entering the market increase There is
drop in prices due to entry of competing products
• Advertising spend incurred on brand differentiation
• Product feature diversification is emphasized to
maintain or enhance market share.
• The industrial profits decrease during this period
•The third stage is the maturity stage. The products that
withstand the heat of competition and customers’ approval
enter the maturity stage. Rivals copy product features of
successful brand and become more alike
•. The characteristics of this stage are
• Costs would be decreased as a result of increase in
production volumes
• The Sales volumes peak and market saturation is visible.
• Competitors entering the market increase There is
drop in prices due to entry of competing products
• Advertising spend incurred on brand differentiation
• Product feature diversification is emphasized to
maintain or enhance market share.
• The industrial profits decrease during this period
4- Decline Stage :
•This is the phase where sales decline as the customer’s
preferences have changed in favour of more efficient and better
products.
•Product forms and brands enter into decline stages while
product categories last longer.
•Sales and profits decline rapidly and competitors become more
cost conscious.
•The characteristics:
• The costs per customer are low
• The sales volume of the product decreases.
• The profitability of the products diminishes include
•This is the phase where sales decline as the customer’s
preferences have changed in favour of more efficient and better
products.
•Product forms and brands enter into decline stages while
product categories last longer.
•Sales and profits decline rapidly and competitors become more
cost conscious.
•The characteristics:
• The costs per customer are low
• The sales volume of the product decreases.
• The profitability of the products diminishes include
1. PRODUCT MAGGI – NESTLÉ
Introduction Stage
Maggi was launched in India in the 1980s.
Nestlé promoted it heavily as “2-Minute
Noodles,” targeting children and working
mothers. Awareness was low, and sales
were slow initially due to unfamiliarity with
instant noodles.
Growth Stage
Maggi gained popularity among children and
students for its convenience. Sales rose
rapidly. New flavors were introduced, and
distribution expanded nationwide, making it
a leading instant noodle brand in India.
Introduction Stage
Maggi was launched in India in the 1980s.
Nestlé promoted it heavily as “2-Minute
Noodles,” targeting children and working
mothers. Awareness was low, and sales
were slow initially due to unfamiliarity with
instant noodles.
Growth Stage
Maggi gained popularity among children and
students for its convenience. Sales rose
rapidly. New flavors were introduced, and
distribution expanded nationwide, making it
a leading instant noodle brand in India.
1- PRODUCT
Maturity Stage
Maggi became a household staple. It
faced stiff competition but maintained
market leadership through strong
branding and innovation like multigrain
and atta noodles. Sales stabilized, and
brand loyalty remained high.
Decline Stage
In 2015, Maggi was banned over safety
concerns. Sales collapsed. Nestlé
relaunched it after quality tests. Though
sales dipped temporarily, strong brand
loyalty helped it bounce back and regain
customer trust.
Maturity Stage
Maggi became a household staple. It
faced stiff competition but maintained
market leadership through strong
branding and innovation like multigrain
and atta noodles. Sales stabilized, and
brand loyalty remained high.
Decline Stage
In 2015, Maggi was banned over safety
concerns. Sales collapsed. Nestlé
relaunched it after quality tests. Though
sales dipped temporarily, strong brand
loyalty helped it bounce back and regain
customer trust.
2- PRODUCT
1- Introduction Stage:
Coca-Cola was introduced in 1886 as a
medicinal drink. It had limited reach and
low sales initially. Gradually, through
word-of-mouth and early branding
efforts, it started gaining attention as a
refreshing soft drink
2. Growth Stage
Coca-Cola expanded rapidly across the
U.S. and globally. Mass advertising, unique
glass bottles, and strong distribution
helped boost sales. It became a popular
beverage, especially during World War II
and post-war eras.
1- Introduction Stage:
Coca-Cola was introduced in 1886 as a
medicinal drink. It had limited reach and
low sales initially. Gradually, through
word-of-mouth and early branding
efforts, it started gaining attention as a
refreshing soft drink
2. Growth Stage
Coca-Cola expanded rapidly across the
U.S. and globally. Mass advertising, unique
glass bottles, and strong distribution
helped boost sales. It became a popular
beverage, especially during World War II
and post-war eras.
2- PRODUCT
Maturity Stage
Coca-Cola reached global dominance with
high brand loyalty. It faced growing
competition from Pepsi and others but
maintained leadership through aggressive
marketing, sponsorships, and new variants like
Diet Coke and Coke Zero.
Decline Stage
Although Coca-Cola still holds strong market
share, health-conscious trends have reduced
soda consumption. The brand sees slow
growth, shifting focus to healthier options,
bottled water, and low-sugar beverages to
adapt to changing preferences.
Maturity Stage
Coca-Cola reached global dominance with
high brand loyalty. It faced growing
competition from Pepsi and others but
maintained leadership through aggressive
marketing, sponsorships, and new variants like
Diet Coke and Coke Zero.
Decline Stage
Although Coca-Cola still holds strong market
share, health-conscious trends have reduced
soda consumption. The brand sees slow
growth, shifting focus to healthier options,
bottled water, and low-sugar beverages to
adapt to changing preferences.
Coca-Cola is currently in the Maturity stage of
the product life cycle. It has widespread brand
recognition, stable sales, intense competition, and
focuses on maintaining market share through
promotions and product variations.
the product life cycle. It has widespread brand
recognition, stable sales, intense competition, and
focuses on maintaining market share through
promotions and product variations.
PLC GRAPHICAL RELATION
•]
•]
3- MCDONALDS
•Introduction Stage (McDonald’s):McDonald’s began in 1940
with a simple menu focused on burgers, fries, and shakes. The
emphasis was on quick service, consistency, and low prices.
During this stage, brand awareness was built through
advertising and unique service concept
•2. Growth Stage:
McDonald’s expanded rapidly through franchising in the 1950s–
70s. New products like the Big Mac and Happy Meal were
introduced. Marketing efforts increased, brand recognition
grew, and profits rose significantly as global presence
expanded.ts.
•Introduction Stage (McDonald’s):McDonald’s began in 1940
with a simple menu focused on burgers, fries, and shakes. The
emphasis was on quick service, consistency, and low prices.
During this stage, brand awareness was built through
advertising and unique service concept
•2. Growth Stage:
McDonald’s expanded rapidly through franchising in the 1950s–
70s. New products like the Big Mac and Happy Meal were
introduced. Marketing efforts increased, brand recognition
grew, and profits rose significantly as global presence
expanded.ts.
3- MCDONALDS
•3. Maturity Stage:
•
Reached global presence
with thousands of outlets.
•Sales growth slowed but
remained consistently high.
•Introduced McCafé,
breakfast menu, and
healthier options to attract
wider audience.
•Adopted technology like
self-order kiosks, mobile
apps, and digital payments.
•Faced strong competition
from Burger King, Subway,
KFC, etc.
•Focused on customer
retention and improving
service quality.
•Customized menus to local
tastes in different countries.
•Used aggressive
marketing and value meals
to stay relevant.
•3. Maturity Stage:
•
Reached global presence
with thousands of outlets.
•Sales growth slowed but
remained consistently high.
•Introduced McCafé,
breakfast menu, and
healthier options to attract
wider audience.
•Adopted technology like
self-order kiosks, mobile
apps, and digital payments.
•Faced strong competition
from Burger King, Subway,
KFC, etc.
•Focused on customer
retention and improving
service quality.
•Customized menus to local
tastes in different countries.
•Used aggressive
marketing and value meals
to stay relevant.
3- MCDONALDS
•. Decline Stage
:Facing market saturation and health-
conscious trends, McDonald’s experienced a
slowdown in some regions. To avoid decline,
it introduced healthier options, plant-based
items, and focused on digital innovation and
sustainability to stay competitive and
relevant.
•. Decline Stage
:Facing market saturation and health-
conscious trends, McDonald’s experienced a
slowdown in some regions. To avoid decline,
it introduced healthier options, plant-based
items, and focused on digital innovation and
sustainability to stay competitive and
relevant.
McDonald’s is in the maturity stage because
it has achieved global expansion and strong
brand recognition. Growth has slowed due
to market saturation and intense
competition. To stay relevant, it focuses on
product innovation, technology adoption,
localized menus, and customer retention
through marketing and digital engagement.
it has achieved global expansion and strong
brand recognition. Growth has slowed due
to market saturation and intense
competition. To stay relevant, it focuses on
product innovation, technology adoption,
localized menus, and customer retention
through marketing and digital engagement.
PLC GRAPHICAL
REPRESENTATION
REPRESENTATION
4- IPHONE
•Introduction: Stage:
•Apple launched the first iPhone in 2007 as a
revolutionary touchscreen smartphone. It
combined phone, music, and internet functions.
Initial sales were strong in developed markets,
driven by hype and Steve Jobs’ iconic
presentation.
•Growth Stage:
Sales soared globally as new models
released annually with better features. The
App Store, sleek design, and strong brand
loyalty helped Apple dominate the
premium smartphone market. iPhone
became a status symbol worldwide.
•Introduction: Stage:
•Apple launched the first iPhone in 2007 as a
revolutionary touchscreen smartphone. It
combined phone, music, and internet functions.
Initial sales were strong in developed markets,
driven by hype and Steve Jobs’ iconic
presentation.
•Growth Stage:
Sales soared globally as new models
released annually with better features. The
App Store, sleek design, and strong brand
loyalty helped Apple dominate the
premium smartphone market. iPhone
became a status symbol worldwide.
4- IPHONE
•Maturity Stage:
The market reached
saturation. Competitors like
Samsung and OnePlus
offered similar features.
Innovation slowed. Apple
focused on camera, display,
and ecosystem upgrades.
Sales remained high but
growth plateaued.
•Maturity Stage:
The market reached
saturation. Competitors like
Samsung and OnePlus
offered similar features.
Innovation slowed. Apple
focused on camera, display,
and ecosystem upgrades.
Sales remained high but
growth plateaued.
4- IPHONE
Decline:
In some regions, demand slowed
due to high prices and longer
upgrade cycles. Refurbished
phones and budget alternatives
gained popularity. Apple’s market
share declined slightly, though the
iPhone still remains influential.
Eg: Competion is faced by both
Iphone and Android
Decline:
In some regions, demand slowed
due to high prices and longer
upgrade cycles. Refurbished
phones and budget alternatives
gained popularity. Apple’s market
share declined slightly, though the
iPhone still remains influential.
Eg: Competion is faced by both
Iphone and Android
PLC GRAPHICAL
REPRESENTATION
REPRESENTATION
5- NIKE
•Introduction Stage:
Nike was co-founded by Phil Knight
and Bill Bowerman in 1964 (originally
as Blue Ribbon Sports). The
introduction stage of Nike began
when they started importing and
selling Japanese running shoes
(Onitsuka Tiger) in the U.S.
Growth Stage (Nike – PLC):In
the growth stage, Nike
experiences rapid sales increase
as new products gain popularity.
Marketing continues strongly,
customer demand rises, and
profits grow. The brand expands
distribution and targets new
markets to maximize reach.
•Introduction Stage:
Nike was co-founded by Phil Knight
and Bill Bowerman in 1964 (originally
as Blue Ribbon Sports). The
introduction stage of Nike began
when they started importing and
selling Japanese running shoes
(Onitsuka Tiger) in the U.S.
Growth Stage (Nike – PLC):In
the growth stage, Nike
experiences rapid sales increase
as new products gain popularity.
Marketing continues strongly,
customer demand rises, and
profits grow. The brand expands
distribution and targets new
markets to maximize reach.
5- NIKE
•Maturity Stage – Nike:In
the maturity stage, Nike’s
products like Air Force 1
and Air Max become widely
popular and trusted. Sales
peak, and the brand focuses
on maintaining market
share through brand loyalty,
new variants, and limited
editions to stay
competitive.Ask
•Maturity Stage – Nike:In
the maturity stage, Nike’s
products like Air Force 1
and Air Max become widely
popular and trusted. Sales
peak, and the brand focuses
on maintaining market
share through brand loyalty,
new variants, and limited
editions to stay
competitive.Ask
5- NIKE
•Decline Stage
In the decline stage, older
Nike products lose
popularity as new trends and
technologies emerge. Sales
and profits decrease, and
Nike may reduce marketing
or discontinue these models
to focus on newer, more innovative products
•Decline Stage
In the decline stage, older
Nike products lose
popularity as new trends and
technologies emerge. Sales
and profits decrease, and
Nike may reduce marketing
or discontinue these models
to focus on newer, more innovative products
5- NIKE
•Nike is in the maturity stage
because its core products, like Air
Force 1 and Air Max, have
widespread brand recognition and a
large, loyal customer base. Sales have
stabilized at a high level, competition
is intense, and the company focuses
on product variations and marketing
to maintain market share.
•Nike is in the maturity stage
because its core products, like Air
Force 1 and Air Max, have
widespread brand recognition and a
large, loyal customer base. Sales have
stabilized at a high level, competition
is intense, and the company focuses
on product variations and marketing
to maintain market share.
PLC GRAPHICAL
REPRESENTATION
REPRESENTATION
6- SONY
•Introduction Stage
(1946–1960s):
Sony was founded in 1946 in
Tokyo, Japan, by Masaru Ibuka
and Akio Morita. Initially
named Tokyo Tsushin Kogyo,
the company focused on
innovation in electronics. Its
early products included
Japan’s first tape recorder
and transistor radio. In this
stage, Sony faced low sales,
high costs, and worked to
build global brand
recognition..
•Introduction Stage
(1946–1960s):
Sony was founded in 1946 in
Tokyo, Japan, by Masaru Ibuka
and Akio Morita. Initially
named Tokyo Tsushin Kogyo,
the company focused on
innovation in electronics. Its
early products included
Japan’s first tape recorder
and transistor radio. In this
stage, Sony faced low sales,
high costs, and worked to
build global brand
recognition..
6- SONY
•Growth Stage
During the growth stage, Sony expanded
rapidly by introducing revolutionary
products like the Trinitron color TV (1968)
and the Walkman (1979). These innovations
made Sony a global brand. Sales and profits
increased significantly as Sony entered new
international markets, gaining popularity
and customer trust worldwide.
•Maturity Stage
In the maturity stage, Sony became a global
leader in electronics with products like the
PlayStation (launched in 1994), Bravia TVs,
Vaio laptops, and Sony Ericsson phones.
Sales were high but growth slowed due to
intense competition from companies like
Samsung and Apple. Sony focused on
maintaining market share through
innovation, brand loyalty, and product
diversification.
•Growth Stage
During the growth stage, Sony expanded
rapidly by introducing revolutionary
products like the Trinitron color TV (1968)
and the Walkman (1979). These innovations
made Sony a global brand. Sales and profits
increased significantly as Sony entered new
international markets, gaining popularity
and customer trust worldwide.
•Maturity Stage
In the maturity stage, Sony became a global
leader in electronics with products like the
PlayStation (launched in 1994), Bravia TVs,
Vaio laptops, and Sony Ericsson phones.
Sales were high but growth slowed due to
intense competition from companies like
Samsung and Apple. Sony focused on
maintaining market share through
innovation, brand loyalty, and product
diversification.
6- SONY
•Decline Stage
During the decline stage, Sony faced
stiff competition in several product
categories. Its mobile phone (Sony
Ericsson) and laptop (Vaio) divisions
suffered losses due to rising
competitors like Samsung, Apple, and
emerging Chinese brands. Sony
discontinued some products and sold
off divisions, focusing instead on
profitable areas like PlayStation gaming,
camera sensors, and entertainment.
•Decline Stage
During the decline stage, Sony faced
stiff competition in several product
categories. Its mobile phone (Sony
Ericsson) and laptop (Vaio) divisions
suffered losses due to rising
competitors like Samsung, Apple, and
emerging Chinese brands. Sony
discontinued some products and sold
off divisions, focusing instead on
profitable areas like PlayStation gaming,
camera sensors, and entertainment.
6- SONY
•Sony is in the maturity stage because it
has established a strong global presence
with stable sales from popular products
like PlayStation and Bravia TVs. Although
growth has slowed due to competition
from other brands, Sony maintains
customer loyalty through quality and
continuous innovation. The company
focuses on sustaining its market share by
diversifying its product range and
improving existing technologies.
•Sony is in the maturity stage because it
has established a strong global presence
with stable sales from popular products
like PlayStation and Bravia TVs. Although
growth has slowed due to competition
from other brands, Sony maintains
customer loyalty through quality and
continuous innovation. The company
focuses on sustaining its market share by
diversifying its product range and
improving existing technologies.
PLC GRAPHICAL
REPRESENTATION
REPRESENTATION
7- TOYOTA
•Introduction Stage of Toyota.
Toyota was founded in 1937 in Japan
by Kiichiro Toyoda. In its early years,
the company focused on producing
reliable had low sales and licars but
mited brand recognition while building
manufacturing capabilities.
Growth Stage of Toyota
During the growth stage Toyota
expanded rapidly by launching popular
models like the Corolla. Its focus on
quality and efficient production
boosted sales and helped the company
enter global markets, especially the
United States.
•Introduction Stage of Toyota.
Toyota was founded in 1937 in Japan
by Kiichiro Toyoda. In its early years,
the company focused on producing
reliable had low sales and licars but
mited brand recognition while building
manufacturing capabilities.
Growth Stage of Toyota
During the growth stage Toyota
expanded rapidly by launching popular
models like the Corolla. Its focus on
quality and efficient production
boosted sales and helped the company
enter global markets, especially the
United States.
7- TOYOTA
•Maturity Stage
•In the maturity stage (1990s2000s),
Toyota became one of the world’s
largest automakers. Sales stabilized
with strong brand loyalty, but
growth slowed due to intense
competition. The company focused
on innovation and expanding hybrid
and eco-friendly vehicle lines.
•Maturity Stage
•In the maturity stage (1990s2000s),
Toyota became one of the world’s
largest automakers. Sales stabilized
with strong brand loyalty, but
growth slowed due to intense
competition. The company focused
on innovation and expanding hybrid
and eco-friendly vehicle lines.
7- TOYOTA
•Decline Stage
•Some Toyota models
faced decline due to
changing customer
preferences and rising
competition from electric
vehicle makers. To adapt,
Toyota started shifting
focus toward hybrid and
electric vehicles, investing
in new technologies to
stay competitive.
•Decline Stage
•Some Toyota models
faced decline due to
changing customer
preferences and rising
competition from electric
vehicle makers. To adapt,
Toyota started shifting
focus toward hybrid and
electric vehicles, investing
in new technologies to
stay competitive.
7- TOYOTA
•Toyota’s journey through the
product life cycle reflects its ability
to adapt and innovate. From a
small Japanese automaker to a
global leader, Toyota evolved
through each stage by focusing on
quality, efficiency, and sustainability.
•Toyota’s journey through the
product life cycle reflects its ability
to adapt and innovate. From a
small Japanese automaker to a
global leader, Toyota evolved
through each stage by focusing on
quality, efficiency, and sustainability.
PLC GRAPHICAL
REPRESENTATION
REPRESENTATION
8- SAMSUNG
•Introduction Stage
•Samsung was founded by Lee Byung chul in
1938 in South Korea. It started as a trading
company and grew into a global electronics
leader, known for its smartphones, TVs,
appliances, and cutting-edge technology
innovations.
•Growth Stage
•Samsung expanded rapidly by launching
innovative products like the Galaxy
smartphones, increasing market share globally.
Its revenue and customer base grew
significantly as it built strong brand recognition
and invested heavily in research and
development.
•Introduction Stage
•Samsung was founded by Lee Byung chul in
1938 in South Korea. It started as a trading
company and grew into a global electronics
leader, known for its smartphones, TVs,
appliances, and cutting-edge technology
innovations.
•Growth Stage
•Samsung expanded rapidly by launching
innovative products like the Galaxy
smartphones, increasing market share globally.
Its revenue and customer base grew
significantly as it built strong brand recognition
and invested heavily in research and
development.
8- SAMSUNG
•Maturity Stage
•In the maturity stage, Samsung
became a dominant global brand with
stable sales of smartphones, TVs, and
appliances. Competition intensified, so
Samsung focused on product
differentiation, quality improvements,
and expanding into new markets to
maintain its market leadership
•Maturity Stage
•In the maturity stage, Samsung
became a dominant global brand with
stable sales of smartphones, TVs, and
appliances. Competition intensified, so
Samsung focused on product
differentiation, quality improvements,
and expanding into new markets to
maintain its market leadership
8- SAMSUNG
•Decline Stage
•In the decline stage, Samsung
faces challenges from newer
technologies and competitors.
Sales of older product lines drop,
prompting the company to
innovate, diversify its portfolio,
and shift focus to emerging
markets and cutting-edge
technology to stay relevant.
•Decline Stage
•In the decline stage, Samsung
faces challenges from newer
technologies and competitors.
Sales of older product lines drop,
prompting the company to
innovate, diversify its portfolio,
and shift focus to emerging
markets and cutting-edge
technology to stay relevant.
8- SAMSUNG
•Samsung is facing declining
market share, intense
competition in smartphones
and semiconductors, delays in
AI chip development,
leadership instability, labor
strikes, and geopolitical trade
pressures, prompting it to
innovate, cut prices, and seek
new markets to stay
competitive.
•Samsung is facing declining
market share, intense
competition in smartphones
and semiconductors, delays in
AI chip development,
leadership instability, labor
strikes, and geopolitical trade
pressures, prompting it to
innovate, cut prices, and seek
new markets to stay
competitive.
PLC GRAPHICAL
REPRESENTATION
REPRESENTATION
BIBLIOGRAPHY
•1. Kotler, Philip & Keller, Kevin Lane. Marketing Management. Pearson Education,
16th Edition.
•2. CBSE Class 12 Business Studies NCERT Textbook, Part 1 & 2.
•3. “Maggi India Official Website.” Nestlé India. https://www.nestle.in/brands/maggi
•4. “Coca-Cola Company Official Website.” https://www.coca-cola.com
•5. “McDonald’s India.” https://www.mcdonalds.com
•6. “Apple iPhone –Apple India.” https://www.apple.com/in/iphone
•7. “Nike Official Website.” https://www.nike.com
•8. “Sony Global.” https://www.sony.com
•9. “Toyota Global Website.” https://www.toyota-global.com
•10. “Samsung Electronics.” https://www.samsung.com
•1. Kotler, Philip & Keller, Kevin Lane. Marketing Management. Pearson Education,
16th Edition.
•2. CBSE Class 12 Business Studies NCERT Textbook, Part 1 & 2.
•3. “Maggi India Official Website.” Nestlé India. https://www.nestle.in/brands/maggi
•4. “Coca-Cola Company Official Website.” https://www.coca-cola.com
•5. “McDonald’s India.” https://www.mcdonalds.com
•6. “Apple iPhone –Apple India.” https://www.apple.com/in/iphone
•7. “Nike Official Website.” https://www.nike.com
•8. “Sony Global.” https://www.sony.com
•9. “Toyota Global Website.” https://www.toyota-global.com
•10. “Samsung Electronics.” https://www.samsung.com
THANK YOU
PREPARED BY MOHAMMED ASIM
CLASS 12-G
THE MILLENNIUM SCHOOL
PREPARED BY MOHAMMED ASIM
CLASS 12-G
THE MILLENNIUM SCHOOL
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