Marketing Report - HRX by Hrithik Roshan & Myntra unveil its first brand ambassador

Marketing performance report post launch of Tiger Shroff as HRX brand ambassador

1. HRX Unveils its First Brand Ambassador - Tiger Shroff Marketing Report

2. Media Net

3. Bombay Times

4. Bangalore Times

5. Delhi , Gurgaon & NCR Times

6. Social Media

7. Highlights Reach of more than 43 Lakh People on Facebook(HRX and Hrithik ) and Twitter(HRX) alone. Increase in Facebook likes organically – 12,177 Increase in Twitter followers organically – 1,037 Increase in Instagram followers organically – 1,698 # TigerForHRX trended on Twitter on 9 th (day of announcement) and 10th September (BT article) Tiger Shroff trended on Twitter and Facebook for becoming HRX brand ambassador

8. Facebook

9. Growth in Facebook likes due to # TigerForHRX campaign Date Likes Increase in likes 07 th September,2015 169,097 219 08 th September,2015 169,257 160 09 th September,2015 174,892 5,635 10 th September,2015 179,926 5,034 11 th September,2015 180,725 799 12 th September,2015 181,055 330 Total Increase in Likes (organically) 12,177

10. 7 th September, 2015 - Teaser Creative 1

11. 8 th September, 2015 - Teaser Creative 2 Low performing post

12. 9 th September, 2015 - Teaser Creative 3

13. 9 th September, 2015 - Teaser Creative 4 Top performing post

14. 9 th September, 2015 - Unveil

15. 9 th September, 2015 – Unveil Cover photo

16. 10 th September, 2015

17. 10 th September, 2015 – Tiger Shroff trending on FB

18. 11 th September, 2015

19. Twitter

20. Growth in Twitter Followers due to # TigerForHRX campaign. Date Likes Increase in likes 07 th September,2015 25,553 60 08 th September,2015 25,636 83 09 th September,2015 25,963 327 10 th September,2015 26,215 252 11 th September,2015 26,421 206 12 th September,2015 26,530 109 Total Increase in Likes (organically) 1037

21. Top Performing Post

22. Twitter Trend Within a few minutes post the announcement, Tiger Shroff started trending on Twitter

23. Twitter Trend - # TigerForHRX 10,687 tweets were posted with # TigerForHRX from 9th - 14th September. # TigerForHRX was even trending on Twitter.

24. Instagram

25. 7 th September, 2015

26. 8 th September, 2015

27. 9 th September, 2015

28. 9 th September, 2015

29. 9 th September, 2015

30. 10 th September, 2015

31. 10 th September, 2015

32. You Tube

33. 11 th September

34. Video insights 36,049 of total views were received on YouTube for the video. A total of 339 engagement was gained. Also 18 people added it to their playlists and 32 people subscribed to our YouTube channel through this video.

35. Hrithik Roshan’s Contribution in # TigerForHRX campaign Out of 36,049 total views on YouTube 30,151 were gained through Mr Roshan’s Facebook page .

36. Thank You