Marketo Ad Bridge: The Future of Ad Retargeting is Here

Do you realize that, on average, almost a quarter of digital marketing budgets is spent on ads? Unfortunately, more than 95% of visitors that are paid to come to your site from ads, may never convert.

To enable marketers to get more out of their ad budgets, Marketo came up with Marketo Ad Bridge. This new tool helps you target the right audience with your ads and make them personalized per audience. In this webinar we will focus on personalized retargeting ads with both Google and Facebook. You'll learn:
- How personalized retargeting ads work
- The ROI you can expect to see - hint: a very good one :-)
- Great use cases and examples
- How you can get started, fast

1. Marketo Ad Bridge: The Future of Ad Retargeting is Here David Myers Product Manager Marketo Brian Glover Sr. Product Marketing Manager Marketo “The future is already here, it’s just not very evenly distributed.” ~William Gibson

2. Overview Retargeting – the what and why Personalized ad retargeting is the future Successful use cases and measuring ROI How it works How to get s tarted

3. Retargeting – The What & Why

4. Online Advertising: Big Spend, Little Payoff $133B spent on online advertising last year and will grow by 16% this year 25% of digital marketing budget spent on online advertising and paid search 2% of paid traffic on average will convert to lead

5. Challenge #1: Chasing the Wrong People You have to cast a wide net to find the people who might be interested in you.

6. Your Website A ttracts C rowds Of P eople Already Interested I n Y ou

7. Challenge #2: O nly A Small Percent Of Website Visitors Convert

8. Retargeting Brings V isitors B ack to Your Site Retargeting ads appear across the web after you visit a specific website Prospect Your Site Prospect is Tracked Prospect Leaves Your Ad on Other Sites Prospect Returns to your site

9. Challenge #3: Even With Retargeting, Much I s U nknown

10. Personalized Ad Retargeting

11. Marketo Tracks Behaviors & Profiles Industry Organization Target account Revenue/size Region Persona Buying stage Products owned More… Professionals Geo-location Price sensitivity Purchase history Buying intent Engagement Customer profile Offers accepted More… Consumers

12. Ad Bridge: What Can It Do? Personalized Retargeting Ads Targeted Display Ads Optimized Pay-Per-Click Ads

13. Personalized Retargeting Ads Facebook Site Visit Leaves Site Industry: Healthcare Revenue: Enterprise Location: Canton, Ohio Interest: Lead Gen. Marketo Real-Time Personalization Visitor Display Network Sites Returns to site

14. A Typical Conversion Funnel

15. Even Small I mprovements L ead to Big R esults

16. What Are T he Benefits? Increase lead quality Optimize ad spend Acquire customers faster

17. Successful Use Cases & ROI

18. Marketo (Ads)

19. Marketo (Ads)

20. Marketo (Ads)

21. Marketo (Ads)

22. Marketo (Ads) These Ads drove 2x more lead conversions 117% increase yr./yr. in qualified leads

23. Marketo (Ads) Higher Ed B2B: Enterprise B2C: Consumer Marketing Competitor Customers Lead MGMT for Enterprise Generate New Customers. Step-by-Step Guide to Nurture Leads Marketo.com Marketing For High Ed Increase Enrollment & Engagement. Download Free Report to Learn More. Marketo.com/Higher-Education

24. Personalized Retargeting (General)

25. Personalized Retargeting (Higher Education)

26. Personalized Retargeting (Advertising) Higher Education Healthcare Enterprises

27. Measure and Optimize

28. Typical Engagement Goals Generate awareness with t argeted accounts Increase web engagement , educate Convert more qualified leads, generate revenue Optimize ad budget ROI TIP: Take snapshot of visitation, duration stats pre and post campaigns.

29. Measure, Learn & Optimize

30. Measure, Learn & Optimize

31. How Does I t W ork?

32. How does it work Connect to relevant ad networks Define Customized Audience Set up a d c ampaigns

33. Connect to Ad Networks

34. Define Customized Audience

35. Set Up Campaigns in Ad Networks

36. Key Takeaways Target only the right people, across ad channels & web Personalize their ad and online experience Optimize your efforts based on what's really working for your target audiences

37. Getting Started Define Target Audience Execute targeted campaigns on Ad Networks Measure and optimize

38. Thank you For more info: www.marketo.com /ad-bridge / Brian Glover David Myers [email protected] [email protected] Marketo Ad Bridge: The Future of Ad Retargeting is Here