Marketo User Group - Singapore - April 2025

Singapore MUG: Elevate Your Marketo Game!

Marketo at Adobe Summit: Get the latest updates on Marketo's roadmap and highlights, including the new GenAI-powered email designer. Learn how this no-code tool is revolutionizing email marketing.

AI-Powered Email Marketing: See how Marketo Engage’s new features, like the AI Assistant and Adobe Express integrations, are helping teams create professional, on-brand emails effortlessly.

Business Outcomes with Marketo x SFDC: Explore how the integration of Marketo and Salesforce (SFDC) can enhance lead management, improve collaboration, and optimize campaign performance. Gain actionable insights from Andrew Ong on best practices for data synchronization, lead scoring, and more.

1. © 2024 Adobe. All Rights Reserved. Adobe
Confidential.
Marketo User Group Singapore
Friday 4th April 2025

2. © 2025 Adobe. All Rights Reserved. Adobe
Confidential.
Upcoming User Group Meetings Calendar (APAC)
DATE MUG CHAPTER FORMAT TOPIC
9 AprIndia Virtual MUG Virtual All about Marketo’s New Email Editor
10 AprNew York MUG Virtual
'Ask Me Anything' with Inga Romanoff and Sandy Whiteman
(Zoom)
10 Apr
Champion Office Hours
MUG
Virtual April 2025 Adobe Marketo Engage Champion Office Hours
RSVP
HERE
Save The Date!
Next SG MUG meeting scheduled
on Friday 4
th
July

3. © 2025 Adobe. All Rights Reserved. Adobe
Confidential.
Recap by Melina Chan
Marketo RoadMap

4. © 2025 Adobe. All Rights Reserved. Adobe
Confidential.
Melina’s Marketo Engage Key Takeaways
Huge focus on AI in 2 key areas:
▪Gen AI
▪Agentic AI (i.e.Agents)
▪New Email Designer & Enhancements,
Image to html, Compatibility to email
templates
▪Interactive Webinars, Dynamic Chat
▪Lead Journey, Journey Agent
Data & Reporting
▪Enhanced Reporting
▪Better Data Management
▪Refreshed Advanced BI Analytics
▪Rebuilt SFDC Sync & Dashboard
▪Picklist Mgt, Global & Workspace Tokens,
Trigger Tokens for all Actions, Enhanced
Possible Duplicates Filter
▪Near real-time streaming of bulk data
Integrations:
▪Within Adobe
▪External platforms
▪AEM Assets Live Link Connector
▪Adobe Express Embedded Experience
▪Adobe GenStudio Integration
▪Limus Integration, Spam Assassin Integration

5. © 2025 Adobe. All Rights Reserved. Adobe
Confidential.
Marketo Engage Sessions: Adobe Summit 2025
Marketo Engage & ADO B2B
Roadmap & Innovations
Badsah Mukherji & Niranjan Kumbi On Demand here
Marketo Engage Roadmap: The
Future of Marketing Automation
Steven Vanderberg & John Dictson On Demand here
Accelerate Email Campaigns in
Marketo Engage w/ new GenAI
powered editor
Tarun Arora, Isabella Hargreaves &
Melina Chan
On Demand here
Master the Maze of Data: Unlock
Clarity & Structure in Marketo
Engage
Carissa Russell & Chris Kelley On Demand here
ABM & Buying Group Orchestration
w/ AJO B2B @ AWS
Stephanie Simmons, Courtney Tobe &
Ruchi Sethi
On Demand here
Marketo Engage Fundamentals: Your
path to Marketing & Career Success
Ajay Sarpal & Chiara Riga-Zhao On Demand here
Boost Webinar ROI w/ GenAI
Innovations for Interactive Webinars
Joe Stewart, Kelly Pronek & Matt
Dawood
On Demand here
Accelerating Lead Velocity: How Okta
boosted sync time by 5x
Victoria Jabbar-Bey On Demand here
Skill Exchange: Marketo Engage
Lifecycle Operations & Compute
Formula
Brad Bedford, Josh Arrington & Chris
Willis
On Demand here
Marketo Engage Data Hygiene
Strategies
Miray Vu & Alex Greger On Demand here
Omnichannel Marketo Magic: Chat,
Webinars, and Personalization That
Converts
Lauren McCormack & Karina Vidal On Demand here
Global Consistency with Marketo:
Scale ACross Workspaces,
Languages & Teams
Zoe Forman & Katja Keesom On Demand here

6. © 2025 Adobe. All Rights Reserved. Adobe
Confidential.
Thank you for making our first MUG a success