Mass culture & mass society

Mass culture & mass society

1. MASS CULTURE & MASS SOCIETY PREPARED BY UMAIR

2. Mass Culture

3. It is transmitted or otherwise distributed to individuals instead of arising from their day-to-day interactions with each other. Thus, mass culture generally lacks the unique content of local communities and regional cultures

4. mass culture conveys the idea that such culture emerges spontaneously from the masses themselves, like popular art did before the 20th century

5. Mass culture is made available to the masses either with the help of mass media like broadcast, print, internet or by word of mouth .

6. To entertain and to distract Level of economic development of modern societies has made possible liberation of a free time with which it is necessary to occupy with something, and also has raised a standard of living . People have appeared capable to pay for getting them entertained

7. The modern society fast rate of social changes and their unpredictability fragility of social communications an overabundance of the inconsistent information All it generates requirement from time to time to " be disconnected, “relax". And the mass culture allows satisfying both requirements: carrying out of leisure, entertainment and a relaxation

8. The mass culture constantly is exposed to criticism both from researchers , and from the most exacting public . The criticism is caused by poor quality of production of " the cultural industry frequently playing the most primitive requirements the instincts, not aspiring to spiritual development of consumers

9. Other direction of criticism - commercial character of a mass culture, transformation of culture into the goods . Besides all the negative sides of Mass Culture, it should not be coined as negative key, as it plays a important role in structural changes in any society and is responsible for particular functions in the society.

10. Agatha Christie and George Simenon's detective novels - it is doubtless, samples of a mass culture . Nevertheless, they are recognized by "genre classics" and possess doubtless art advantages. Music "Beatles" - a brightest example of mass art.

11. E.Schilz marked cultural heterogeneity and cultural variety of a mass society, allocated the various "levels" of culture existing in it: As one of displays of "disagreement" of a mass society division of its culture at least on three degrees of quality acts. These are so-called "higher", or "found", " average" or "mediocre ", and " lowest" or "vulgar" , cultures.

12. The "higher" culture is not connected in any way with the social status . It means perfection degree in it is defined not by a social standing of founders or consumers of objects of culture, and only truthfulness and beauty of these objects

13. The category of "average" culture includes products to which, irrespective of efforts of their founders, criteria of estimations of products of the "higher" culture are inapplicable. The "mediocre" culture is less original , than "higher”, though operates with the same genres , as the "higher" culture

14. At the third level there is the "lowest" culture which products are elementary . Some of them have genre forms of “average” and even the “ higher” culture (the fine arts, music, verses, novels, stories), but also games and shows (boxing, jumps), possessing direct expressiveness and the minimum internal maintenance . At this level of culture depth of penetration is almost always insignificant and refinement is absent .

15. The mass society is absorbed considerably by quantity of culture. The greatest scope was got by distribution of "mediocre" and "lowest" cultures, and the proportional stock of the "higher" culture was sharply reduced .

16. Most obvious of the reasons of the similar phenomenon the big availability reduction of expenses of work increase in time of leisure a material prosperity of the majority of people As a result Consumption of the "higher" culture also has increased, though and to a lesser degree.

17. OR

18. Mass society was originated in 19 th century. It states media has strong influence on people in term of shaping: People’s mind Perceptions Social world Urbanization Industrialization

19. ASSUMPTIONS:

20. Mass society is a social system characterized by mindless uniformity the decline of religion, a sense of alienation and moral emptiness, weak family and community ties, political apathy, and the replacement of high culture (such as art and literature) by low culture catering to bland and unsophisticated tastes