MASS-SPECC Brand & Identity Systems Guide.pdf
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About This Presentation
In the process of refining this logo, our primary emphasis was on meticulously addressing the minor details that collectively contribute to a vastly improved design. These seemingly insignificant elements, when perfected, can have a profound impact on the overall impression and effectiveness of the ...
Slide Content
Brand & Identity Systems Guide
2023 Edition
2023 Edition
Preface
Co-operatives are more than just business entities, they are living embodiments of solidarity, empathy, and
community. In a world where the pursuit of profit often takes precedence, co-ops stand out as beacons of hope,
demonstrating that it is possible to prioritize people over profits while building successful enterprises. Co-operatives
are grounded in principles that underscore self-help, self-responsibility, democracy, equality, and solidarity.
MASS-SPECC Cooperative Development Center proudly stands as the oldest and most significant regional federation
of co-operatives in Mindanao. Our mission transcends the confines of business; it is about embracing a shared vision
and adopting a uniform branding approach to amplify our federation’s visual identity. In 2017, MASS-SPECC
embarked on a transformative journey by crafting a visionary 10-year Strategic Communication Plan. This plan was
born out of the thoughtful responses of co-operative leaders to in-depth qualitative research. At its core, this plan
seeks to fortify the co-operative identity. Our leaders at MASS-SPECC envision a future where co-operatives march
forward with a singular identity and a unified purpose by the year 2027.
Through numerous focused group discussions, we forged our defining message: “Sharing and Growing Together”;
This tagline now serves as the rallying call for all our communication strategies and campaigns. It encapsulates our
grand vision for the co-operative movement: “All Members Enjoy a Better Quality of Life”; This message is not just for
us, but for all stakeholders who believe in the transformative power of co-operatives.
All member co-ops of MASS-SPECC are enjoined in using these branding guidelines to establish consistent branding
of the federation and to gain greater visibility of our unique co-op identity. Let us establish together a consistent
brand identity for our federation and enhance our visibility. As we do so, we will not only strengthen our co-operative
movement but also inspire countless others to join us in this noble journey toward an inclusive and sustainable
future. Join MASS-SPECC in unlocking the true potential of co-operatives, where solidarity, financial empowerment,
and social impact coexist in harmony.
MASS-SPECC Brand Guide & Identity Systems GuidePage 02
Co-operatives are more than just business entities, they are living embodiments of solidarity, empathy, and
community. In a world where the pursuit of profit often takes precedence, co-ops stand out as beacons of hope,
demonstrating that it is possible to prioritize people over profits while building successful enterprises. Co-operatives
are grounded in principles that underscore self-help, self-responsibility, democracy, equality, and solidarity.
MASS-SPECC Cooperative Development Center proudly stands as the oldest and most significant regional federation
of co-operatives in Mindanao. Our mission transcends the confines of business; it is about embracing a shared vision
and adopting a uniform branding approach to amplify our federation’s visual identity. In 2017, MASS-SPECC
embarked on a transformative journey by crafting a visionary 10-year Strategic Communication Plan. This plan was
born out of the thoughtful responses of co-operative leaders to in-depth qualitative research. At its core, this plan
seeks to fortify the co-operative identity. Our leaders at MASS-SPECC envision a future where co-operatives march
forward with a singular identity and a unified purpose by the year 2027.
Through numerous focused group discussions, we forged our defining message: “Sharing and Growing Together”;
This tagline now serves as the rallying call for all our communication strategies and campaigns. It encapsulates our
grand vision for the co-operative movement: “All Members Enjoy a Better Quality of Life”; This message is not just for
us, but for all stakeholders who believe in the transformative power of co-operatives.
All member co-ops of MASS-SPECC are enjoined in using these branding guidelines to establish consistent branding
of the federation and to gain greater visibility of our unique co-op identity. Let us establish together a consistent
brand identity for our federation and enhance our visibility. As we do so, we will not only strengthen our co-operative
movement but also inspire countless others to join us in this noble journey toward an inclusive and sustainable
future. Join MASS-SPECC in unlocking the true potential of co-operatives, where solidarity, financial empowerment,
and social impact coexist in harmony.
MASS-SPECC Brand Guide & Identity Systems GuidePage 02
Self Help
Self-Responsibility
Democracy
Equality
Equity
Solidarity
Core Values and Principles
Co-operatives are rooted in a strong set of core values that guide our actions and principles. These foundational values uphold the essence
of collaboration, promoting a sense of unity and collective well-being among our members. By living and promoting these co-operative
values, members create an empowering ecosystem that not only strengthens our operations but also enriches the lives of the individuals
and communities we serve. Co-operatives stand as shining examples of how collective action, driven by a shared set of values, can lead to an
inclusive sustainable growth.
In keeping with the ideals of our visionary founders, co-operative members uphold ethical values that embody the essence of cooperation
and mutual respect. These values include honesty, which builds trust and fosters transparent communication; openness, which encourages
free exchange of ideas and diverse perspectives; social responsibility, which drives co-operatives to actively contribute to society; and caring
for others, which emphasizes empathy and compassion in our interactions.
Members actively participate in building our collective strength,
pooling resources, and leveraging mutual support to address
common challenges and achieve shared objectives. Through self-
help, co-operatives empower individuals to take control of their own
destinies.
Co-operative members embrace self-responsibility, understanding
that our active engagement and commitment contribute to the
success of the collective enterprise. Each member plays a vital role
in shaping the co-operative’s direction and is accountable for their
actions, fostering a culture of ownership and dedication.
Democracy forms the cornerstone of co-operative governance.
Members enjoy equal rights and have a say in the decision-making
processes, ensuring that the collective will is reflected in the co-
operative’s actions. This democratic approach nurtures
transparency and inclusivity — an environment where every voice is
valued.
Co-operatives are built on the principle of equality, where all
members are treated with respect and fairness. Regardless of
position or contribution, each member’s voice carries equal weight,
promoting a sense of dignity and unity in the co-operative
movement.
In addition to equality, co-operatives uphold the value of equity. We
recognize that individual needs may vary and strive to ensure that
resources and benefits are distributed in a fair and just manner,
addressing the specific requirements of each member.
Solidarity is the lifeblood of co-operatives, driving them to stand
together in times of challenges and opportunities. Members support
one another, building a strong sense of community and shared
purpose. Through solidarity, co-operatives exemplify the power of
collective action in creating positive change.
MASS-SPECC Brand Guide & Identity Systems GuidePage 03
Self-Responsibility
Democracy
Equality
Equity
Solidarity
Core Values and Principles
Co-operatives are rooted in a strong set of core values that guide our actions and principles. These foundational values uphold the essence
of collaboration, promoting a sense of unity and collective well-being among our members. By living and promoting these co-operative
values, members create an empowering ecosystem that not only strengthens our operations but also enriches the lives of the individuals
and communities we serve. Co-operatives stand as shining examples of how collective action, driven by a shared set of values, can lead to an
inclusive sustainable growth.
In keeping with the ideals of our visionary founders, co-operative members uphold ethical values that embody the essence of cooperation
and mutual respect. These values include honesty, which builds trust and fosters transparent communication; openness, which encourages
free exchange of ideas and diverse perspectives; social responsibility, which drives co-operatives to actively contribute to society; and caring
for others, which emphasizes empathy and compassion in our interactions.
Members actively participate in building our collective strength,
pooling resources, and leveraging mutual support to address
common challenges and achieve shared objectives. Through self-
help, co-operatives empower individuals to take control of their own
destinies.
Co-operative members embrace self-responsibility, understanding
that our active engagement and commitment contribute to the
success of the collective enterprise. Each member plays a vital role
in shaping the co-operative’s direction and is accountable for their
actions, fostering a culture of ownership and dedication.
Democracy forms the cornerstone of co-operative governance.
Members enjoy equal rights and have a say in the decision-making
processes, ensuring that the collective will is reflected in the co-
operative’s actions. This democratic approach nurtures
transparency and inclusivity — an environment where every voice is
valued.
Co-operatives are built on the principle of equality, where all
members are treated with respect and fairness. Regardless of
position or contribution, each member’s voice carries equal weight,
promoting a sense of dignity and unity in the co-operative
movement.
In addition to equality, co-operatives uphold the value of equity. We
recognize that individual needs may vary and strive to ensure that
resources and benefits are distributed in a fair and just manner,
addressing the specific requirements of each member.
Solidarity is the lifeblood of co-operatives, driving them to stand
together in times of challenges and opportunities. Members support
one another, building a strong sense of community and shared
purpose. Through solidarity, co-operatives exemplify the power of
collective action in creating positive change.
MASS-SPECC Brand Guide & Identity Systems GuidePage 03
Core Values and Principles
Co-operatives are rooted in a strong set of core values that guide our actions and principles. These foundational values uphold the essence of
collaboration, promoting a sense of unity and collective well-being among our members. By living and promoting these co-operative values,
members create an empowering ecosystem that not only strengthens our operations but also enriches the lives of the individuals and
communities we serve. Co-operatives stand as shining examples of how collective action, driven by a shared set of values, can lead to an
inclusive sustainable growth.
In keeping with the ideals of our visionary founders, co-operative members uphold ethical values that embody the essence of
cooperation and mutual respect. These values include honesty, which builds trust and fosters transparent communication; openness,
which encourages free exchange of ideas and diverse perspectives; social responsibility, which drives co-operatives to actively
contribute to society; and caring for others, which emphasizes empathy and compassion in our interactions.
OUR VOICE WE ARE NOT
democratic exclusiveinclusive luxurious
positive cold & intimidatingwarm & helpful
antisocial & complicatedsimple & humble
pretentious
MASS-SPECC Brand Guide & Identity Systems GuidePage 04
Co-operatives are rooted in a strong set of core values that guide our actions and principles. These foundational values uphold the essence of
collaboration, promoting a sense of unity and collective well-being among our members. By living and promoting these co-operative values,
members create an empowering ecosystem that not only strengthens our operations but also enriches the lives of the individuals and
communities we serve. Co-operatives stand as shining examples of how collective action, driven by a shared set of values, can lead to an
inclusive sustainable growth.
In keeping with the ideals of our visionary founders, co-operative members uphold ethical values that embody the essence of
cooperation and mutual respect. These values include honesty, which builds trust and fosters transparent communication; openness,
which encourages free exchange of ideas and diverse perspectives; social responsibility, which drives co-operatives to actively
contribute to society; and caring for others, which emphasizes empathy and compassion in our interactions.
OUR VOICE WE ARE NOT
democratic exclusiveinclusive luxurious
positive cold & intimidatingwarm & helpful
antisocial & complicatedsimple & humble
pretentious
MASS-SPECC Brand Guide & Identity Systems GuidePage 04
Proper Use of Words
Place a hyphen between the first two syllables of the
word; use “Cooperative” (unhyphenated) only when it is
the established and proper name of the co-operative
Formal and long-form name of the federation
Co-operative (singular)
Co-operatives (plural)
MASS-SPECC
Cooperative
Development Center
Proper abbreviation of “co-operatives” Formal and proper acronym of the federation
Co-op (singular)
Co-ops (plural)
MASS-SPECC
General or colloquial term for the stakeholders of a
co-operative who are all part of the greater co-operative
movement in the Philippines and across the globe
Informal and accepted abbreviation of MASS-SPECC
Co-operator (singular)
Co-operators (plural)
MSP
Term refers to the individuals who are members of a
co-operative
Use as one word in general, except when the co-op’s
proper name uses Multi-purpose (hyphenated) or Multi
Purpose (two words)
Co-operative
Members
Multipurpose
Informal and accepted abbreviate for “Multipurpose
Co-operative” or “Multi Purpose Co-operative” or “Multi-
Purpose Co-operative”
MPC
MASS-SPECC Brand Guide & Identity Systems GuidePage 05
The process of working together to achieve certain
goals; not to be used as “co-operation”
Cooperation
Social movement that governs the co-operative movement
where the co-op members contribute to the improvement
of their lives, communities, and the economy
Co-operativism
Term refers to the co-operatives comprising the
MASS-SPECC
Member
Co-operatives
Place a hyphen between the first two syllables of the
word; use “Cooperative” (unhyphenated) only when it is
the established and proper name of the co-operative
Formal and long-form name of the federation
Co-operative (singular)
Co-operatives (plural)
MASS-SPECC
Cooperative
Development Center
Proper abbreviation of “co-operatives” Formal and proper acronym of the federation
Co-op (singular)
Co-ops (plural)
MASS-SPECC
General or colloquial term for the stakeholders of a
co-operative who are all part of the greater co-operative
movement in the Philippines and across the globe
Informal and accepted abbreviation of MASS-SPECC
Co-operator (singular)
Co-operators (plural)
MSP
Term refers to the individuals who are members of a
co-operative
Use as one word in general, except when the co-op’s
proper name uses Multi-purpose (hyphenated) or Multi
Purpose (two words)
Co-operative
Members
Multipurpose
Informal and accepted abbreviate for “Multipurpose
Co-operative” or “Multi Purpose Co-operative” or “Multi-
Purpose Co-operative”
MPC
MASS-SPECC Brand Guide & Identity Systems GuidePage 05
The process of working together to achieve certain
goals; not to be used as “co-operation”
Cooperation
Social movement that governs the co-operative movement
where the co-op members contribute to the improvement
of their lives, communities, and the economy
Co-operativism
Term refers to the co-operatives comprising the
MASS-SPECC
Member
Co-operatives
Our Logo
Our logo is a visual embodiment of our brand’s essence. It
features a sleek, stylized “M” for “MASS-SPECC” at its core,
representing our growth through the years and our
interconnectedness. The different shades of blue harmoniously
appear in the main logo, signifying unity and diversity, much like
the membership of MASS-SPECC across the Philippines. The font
used for MASS-SPECC Cooperative Development Center in the
logo is bold and modern, reinforcing our commitment to
progress and impact.
MASS-SPECC Brand Guide & Identity Systems GuidePage 06
Our logo is a visual embodiment of our brand’s essence. It
features a sleek, stylized “M” for “MASS-SPECC” at its core,
representing our growth through the years and our
interconnectedness. The different shades of blue harmoniously
appear in the main logo, signifying unity and diversity, much like
the membership of MASS-SPECC across the Philippines. The font
used for MASS-SPECC Cooperative Development Center in the
logo is bold and modern, reinforcing our commitment to
progress and impact.
MASS-SPECC Brand Guide & Identity Systems GuidePage 06
PRIMARY LOGO
SECONDARY LOGO LOGO MARK
Logo Variations
MASS-SPECC Brand Guide & Identity Systems GuidePage 07
SECONDARY LOGO LOGO MARK
Logo Variations
MASS-SPECC Brand Guide & Identity Systems GuidePage 07
Logo System
Primary Logo
This should be used for first impressions. Use this
version in horizontal spaces on white backgrounds.
MASS-SPECC Brand Guide & Identity Systems GuidePage 08
Primary Logo
This should be used for first impressions. Use this
version in horizontal spaces on white backgrounds.
MASS-SPECC Brand Guide & Identity Systems GuidePage 08
Logo System
Secondary Logo
Use this alternative logo when the viewer has already
been introduced to the main logo of the federation.
MASS-SPECC Brand Guide & Identity Systems GuidePage 09
Secondary Logo
Use this alternative logo when the viewer has already
been introduced to the main logo of the federation.
MASS-SPECC Brand Guide & Identity Systems GuidePage 09
Logo System
Logo Mark
Use this in corners of images and collateral
materials. Do not use in a large scale.
MASS-SPECC Brand Guide & Identity Systems GuidePage 10
Logo Mark
Use this in corners of images and collateral
materials. Do not use in a large scale.
MASS-SPECC Brand Guide & Identity Systems GuidePage 10
Logo System
Monochrome Logo
Use this variation on colorful backgrounds or on
photos. Adjust the photo for more contrast or be
sure to put this logo on a dark area of the picture.
MASS-SPECC Brand Guide & Identity Systems GuidePage 11
Monochrome Logo
Use this variation on colorful backgrounds or on
photos. Adjust the photo for more contrast or be
sure to put this logo on a dark area of the picture.
MASS-SPECC Brand Guide & Identity Systems GuidePage 11
Minimum size
35mm/100px
Logo System
X1/2 X 1/2 X
1/2 X
Isolation Area and Minimum Size
Isolation area
The isolation area corresponds to 1/2 the width of the
‘M’. No other typography, text, graphic and/or
photographic element may overlap the MASS-SPECC
logo.
Minimum size
The MASS-SPECC logo should appear no smaller than
35 millimeters or 100 pixels wide. In special cases,
provided that the legibility and integrity of the logo are
retained, the rule on minimum size might not be
applied.
MASS-SPECC Brand Guide & Identity Systems GuidePage 12
35mm/100px
Logo System
X1/2 X 1/2 X
1/2 X
Isolation Area and Minimum Size
Isolation area
The isolation area corresponds to 1/2 the width of the
‘M’. No other typography, text, graphic and/or
photographic element may overlap the MASS-SPECC
logo.
Minimum size
The MASS-SPECC logo should appear no smaller than
35 millimeters or 100 pixels wide. In special cases,
provided that the legibility and integrity of the logo are
retained, the rule on minimum size might not be
applied.
MASS-SPECC Brand Guide & Identity Systems GuidePage 12
X1/2 X 1/2 X
1/2 X
Logo System
MASS-SPECC Brand Guide & Identity Systems GuidePage 13
When the MASS-SPECC logo appears with the logos of partners or other
organizations, ensure that no elements would crowd the surrounding space. The
other logos should not be placed uncomfortably close to the edge of the surface.
Maintain the isolation area of the MASS-SPECC logo for legibility and prominence.
1/2 X
Logo System
MASS-SPECC Brand Guide & Identity Systems GuidePage 13
When the MASS-SPECC logo appears with the logos of partners or other
organizations, ensure that no elements would crowd the surrounding space. The
other logos should not be placed uncomfortably close to the edge of the surface.
Maintain the isolation area of the MASS-SPECC logo for legibility and prominence.
Logo System
Five Strokes
Our network brand is presented using the five forward-leaning vertical
bars beside our federation name, MASS-SPECC. Signifying five solid
decades of service, MASS-SPECC builds its foundation on the collective
strength of member co-operatives, growing them toward the
awakened power of the whole.
Simple and immensely substantial, the representation of the five bars
projects the stability founded on one strong movement. We started the
work five decades ago, we will continue five and more decades beyond.
MASS-SPECC Brand Guide & Identity Systems GuidePage 14
Five Strokes
Our network brand is presented using the five forward-leaning vertical
bars beside our federation name, MASS-SPECC. Signifying five solid
decades of service, MASS-SPECC builds its foundation on the collective
strength of member co-operatives, growing them toward the
awakened power of the whole.
Simple and immensely substantial, the representation of the five bars
projects the stability founded on one strong movement. We started the
work five decades ago, we will continue five and more decades beyond.
MASS-SPECC Brand Guide & Identity Systems GuidePage 14
Backgrounds
Full-color logo may be applied to white backgrounds only. Black or white logo may be
applied to any solid colored background as long as visual integrity and legibility are
maintained.
MASS-SPECC Brand Guide & Identity Systems GuidePage 15
Full-color logo may be applied to white backgrounds only. Black or white logo may be
applied to any solid colored background as long as visual integrity and legibility are
maintained.
MASS-SPECC Brand Guide & Identity Systems GuidePage 15
Logo on Photographs
MASS-SPECC logo on photographs
When placing the logo on a photograph, ensure
legibility is maintained. Do not modify any colors
within the logo to create contrast.
Applying on light backgrounds
The full-color logo may be applied on light
backgrounds in photographs as long as legibility is not
impacted. As a general rule, a light background in a
photograph should not include a tint of black that is
darker than 5%.
MASS-SPECC Brand Guide & Identity Systems GuidePage 16
MASS-SPECC logo on photographs
When placing the logo on a photograph, ensure
legibility is maintained. Do not modify any colors
within the logo to create contrast.
Applying on light backgrounds
The full-color logo may be applied on light
backgrounds in photographs as long as legibility is not
impacted. As a general rule, a light background in a
photograph should not include a tint of black that is
darker than 5%.
MASS-SPECC Brand Guide & Identity Systems GuidePage 16
Guidance
Distortions
Any deviation from the main design, color palette, and
dimensions of the MASS-SPECC logo is prohibited
under this Brand & Identity Systems Guide and is
considered a misuse of the visual identity. The
following are the common misuses of the MASS-SPECC
logo. Other improper usages and distortions of the
common visual identity may be determined by MASS-
SPECC.
Do not apply unauthorized
one-color versions.
Do not distort, stretch, or place any
effect on the logo.
Do not add gradients or filters.
Do not rotate the logo to any angle. Do not add drop shadows or other
elements against the logo.
Do not place any elements over
the logo
MASS-SPECC Brand Guide & Identity Systems GuidePage 17
Distortions
Any deviation from the main design, color palette, and
dimensions of the MASS-SPECC logo is prohibited
under this Brand & Identity Systems Guide and is
considered a misuse of the visual identity. The
following are the common misuses of the MASS-SPECC
logo. Other improper usages and distortions of the
common visual identity may be determined by MASS-
SPECC.
Do not apply unauthorized
one-color versions.
Do not distort, stretch, or place any
effect on the logo.
Do not add gradients or filters.
Do not rotate the logo to any angle. Do not add drop shadows or other
elements against the logo.
Do not place any elements over
the logo
MASS-SPECC Brand Guide & Identity Systems GuidePage 17
Graphic Assets
While the logo provides primary branding for communication, graphic
assets are supplementary visuals. They are not intended to act as
logos or to replace the logo, but to help communicators complement
the MASS-SPECC logo with additional creative artwork and connect to
visuals.
The Okir pattern, commonly used in Muslim Mindanao, represents
the interplay of different elements working together to create a
harmonious whole. Meanwhile, the Lumad design, used by
indigenous Mindanao communities, represents the
interconnectedness of all living things.
MASS-SPECC Brand Guide & Identity Systems GuidePage 18
While the logo provides primary branding for communication, graphic
assets are supplementary visuals. They are not intended to act as
logos or to replace the logo, but to help communicators complement
the MASS-SPECC logo with additional creative artwork and connect to
visuals.
The Okir pattern, commonly used in Muslim Mindanao, represents
the interplay of different elements working together to create a
harmonious whole. Meanwhile, the Lumad design, used by
indigenous Mindanao communities, represents the
interconnectedness of all living things.
MASS-SPECC Brand Guide & Identity Systems GuidePage 18
Brand Typeface
ABCDEFGHIJKLMNOPQRSTUVWXY
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*?
Futura
ABCDEFGHIJKLMNOPQRSTUVWXY
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*?
Open Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXY
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*?
Open Sans
The MASS-SPECC brand typeface consists of Futura and
Open Sans. Futura should exclusively be utilized for the
logotype. The copy text should employ Light, Regular, and
Bold variations. It is highly advisable to predominantly
employ the Open Sans variation for body text, although
Bold can be used as a substitute in specific scenarios
where it is appropriate. Open Sans Bold is the
recommended choice for titles or when it is necessary to
make a significant statement on large-scale media.
MASS-SPECC Brand Guide & Identity Systems GuidePage 19
ABCDEFGHIJKLMNOPQRSTUVWXY
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*?
Futura
ABCDEFGHIJKLMNOPQRSTUVWXY
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*?
Open Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXY
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*?
Open Sans
The MASS-SPECC brand typeface consists of Futura and
Open Sans. Futura should exclusively be utilized for the
logotype. The copy text should employ Light, Regular, and
Bold variations. It is highly advisable to predominantly
employ the Open Sans variation for body text, although
Bold can be used as a substitute in specific scenarios
where it is appropriate. Open Sans Bold is the
recommended choice for titles or when it is necessary to
make a significant statement on large-scale media.
MASS-SPECC Brand Guide & Identity Systems GuidePage 19
Typeface Sample
“Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit!”
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
odio dignissim qui blandit praesent luptatum zzril delenit augue
duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation
“Lorem ipsum
dolor sit amet,
consectetuer
adipiscing elit!”
MASS-SPECC Brand Guide & Identity Systems GuidePage 20
“Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit!”
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
odio dignissim qui blandit praesent luptatum zzril delenit augue
duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation
“Lorem ipsum
dolor sit amet,
consectetuer
adipiscing elit!”
MASS-SPECC Brand Guide & Identity Systems GuidePage 20
RGB
CMYK
HEX
30,41,129,51
100,93,05,00
#1E2981
Tory Blue
Cobalt
RGB
CMYK
HEX
255,194,59,100
00,24,87,00
#FFC23B
RGB
CMYK
HEX
30,68,153,60
91,73,00,00
#1E4499
RGB
CMYK
HEX
31,95,177,69
84,52,00,00
#1F5FB1
RGB
CMYK
HEX
31,112,192,75
75,35,00,00
#1F70C0
RGB
CMYK
HEX
32,148,224,88
72,19,00,00
#2094E0
RGB
CMYK
HEX
251,155,56,98
00,46,87,00
#FB9B38
RGB
CMYK
HEX
129,54,101,79
45,73,00,00
#814AA1
RGB
CMYK
HEX
201,54,101,79
11,84,32,00
#C93665
RGB
CMYK
HEX
00,186,101,73
77,00,72,00
#00BA65
RGB
CMYK
HEX
00,110,129,51
89,34,36,04
#006E81
Mariner
Blue Ivy
RGB
CMYK
HEX
245,245,247
02,01,01,00
#F5F5F7
White Smoke
Lapis Blue
Sunglow
Saffron
Dark
Lavender
Deep
Hibiscus
Green
Teal
Aquamarine
Primary Colors Secondary Colors
Primary Colors
Our primary brand colors are the following
shades of blue. These colors are used to provide
accessibility, simplicity and consistency
throughout all brand communications.
Secondary Colors
The extended colors are designed only for
digital interfaces, infographics, illustrations and
product designs where tone-on-tone pairings
improve the communication or user experience.
Color Palette
MASS-SPECC Brand Guide & Identity Systems GuidePage 21
CMYK
HEX
30,41,129,51
100,93,05,00
#1E2981
Tory Blue
Cobalt
RGB
CMYK
HEX
255,194,59,100
00,24,87,00
#FFC23B
RGB
CMYK
HEX
30,68,153,60
91,73,00,00
#1E4499
RGB
CMYK
HEX
31,95,177,69
84,52,00,00
#1F5FB1
RGB
CMYK
HEX
31,112,192,75
75,35,00,00
#1F70C0
RGB
CMYK
HEX
32,148,224,88
72,19,00,00
#2094E0
RGB
CMYK
HEX
251,155,56,98
00,46,87,00
#FB9B38
RGB
CMYK
HEX
129,54,101,79
45,73,00,00
#814AA1
RGB
CMYK
HEX
201,54,101,79
11,84,32,00
#C93665
RGB
CMYK
HEX
00,186,101,73
77,00,72,00
#00BA65
RGB
CMYK
HEX
00,110,129,51
89,34,36,04
#006E81
Mariner
Blue Ivy
RGB
CMYK
HEX
245,245,247
02,01,01,00
#F5F5F7
White Smoke
Lapis Blue
Sunglow
Saffron
Dark
Lavender
Deep
Hibiscus
Green
Teal
Aquamarine
Primary Colors Secondary Colors
Primary Colors
Our primary brand colors are the following
shades of blue. These colors are used to provide
accessibility, simplicity and consistency
throughout all brand communications.
Secondary Colors
The extended colors are designed only for
digital interfaces, infographics, illustrations and
product designs where tone-on-tone pairings
improve the communication or user experience.
Color Palette
MASS-SPECC Brand Guide & Identity Systems GuidePage 21
Combining Color
These are the permissible color pairings using the primary and
secondary colors of MASS-SPECC. Any combinations not in this
suggested palette must be approved by MASS-SPECC prior to
using them in any communications or projects.
MASS-SPECC Brand Guide & Identity Systems GuidePage 22
These are the permissible color pairings using the primary and
secondary colors of MASS-SPECC. Any combinations not in this
suggested palette must be approved by MASS-SPECC prior to
using them in any communications or projects.
MASS-SPECC Brand Guide & Identity Systems GuidePage 22
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Use brand colors to flood the design.
Do not flood the design with
unauthorized colors
Use secondary colors to flood the design.
Do not apply color headline text
to a non-white background.
Only Headline text may appear in color.
Do not combine colors in
unauthorized ways.
Guidance
Use color boldly in application to create space and
impact, with big hits of white and big hits of color.
MASS-SPECC Brand Guide & Identity Systems GuidePage 23
adipiscing
elit, sed do
eiusmod
tempor
Consectetur
adipiscing
elit, sed do
eiusmod
tempor
Consectetur
adipiscing
elit, sed do
eiusmod
tempor
Consectetur
adipiscing
elit, sed do
eiusmod
tempor
Consectetur
adipiscing
elit, sed do
eiusmod
tempor
Consectetur
adipiscing
elit, sed do
eiusmod
tempor
Use brand colors to flood the design.
Do not flood the design with
unauthorized colors
Use secondary colors to flood the design.
Do not apply color headline text
to a non-white background.
Only Headline text may appear in color.
Do not combine colors in
unauthorized ways.
Guidance
Use color boldly in application to create space and
impact, with big hits of white and big hits of color.
MASS-SPECC Brand Guide & Identity Systems GuidePage 23
Our photography captures the essence of solidarity and
empathy. We utilize bright, airy, and neutral lighting to
convey clarity and transparency.
People featured in our imagery radiate kindness and
helpfulness, mirroring the co-operative values at the core of
our federation. They represent a diverse spectrum of
backgrounds and experiences, emphasizing inclusivity and
togetherness.
Photography
MASS-SPECC Brand Guide & Identity Systems GuidePage 24
empathy. We utilize bright, airy, and neutral lighting to
convey clarity and transparency.
People featured in our imagery radiate kindness and
helpfulness, mirroring the co-operative values at the core of
our federation. They represent a diverse spectrum of
backgrounds and experiences, emphasizing inclusivity and
togetherness.
Photography
MASS-SPECC Brand Guide & Identity Systems GuidePage 24
When individuals encounter our marketing materials and branding, they feel
warmly invited and accommodated. It should resonate with them, making them
feel that the co-operative spirit of MASS-SPECC is genuinely for them. Our
branding is an open door, welcoming everyone to join us in our mission to
create a more inclusive and sustainable world.
Our Overall Feel
MASS-SPECC Brand Guide & Identity Systems GuidePage 25
warmly invited and accommodated. It should resonate with them, making them
feel that the co-operative spirit of MASS-SPECC is genuinely for them. Our
branding is an open door, welcoming everyone to join us in our mission to
create a more inclusive and sustainable world.
Our Overall Feel
MASS-SPECC Brand Guide & Identity Systems GuidePage 25
The MASS-SPECC branding look is a fusion of modernity without leaving the
legacy of the past, boldness, and inclusivity, reflecting our commitment to
embodying the values of solidarity, empathy, and collaboration in all that we do.
Our Overall Feel
MASS-SPECC Brand Guide & Identity Systems GuidePage 25
legacy of the past, boldness, and inclusivity, reflecting our commitment to
embodying the values of solidarity, empathy, and collaboration in all that we do.
Our Overall Feel
MASS-SPECC Brand Guide & Identity Systems GuidePage 25
MASS-SPECC COOPERATIVE DEVELOPMENT CENTER
Tiano-Yacapin Streets, Cagayan de Oro City
9000, Philippines
Telefax No.: +63 88 856-2339
Mobile No.: +63 915 6193806
Visit us at www.mass-specc.coop
For more information, you may contact:
Ma. Carmel Rowena T. Neri-Dytingco
MSP Strategic Communication Officer
Gender and Development (GAD) Focal Person (GFP)
MASS-SPECC Davao, Anahaw Road,
Anahaw Village, Ma-a, Davao City
8000, Philippines
Telefax: (082) 244-1096
ACKNOWLEDGMENTS
Strategic Communication Unit
Ma. Carmel Rowena T. Neri-Dytingco
Justin John Nagac
Atty. Stephen Roy J. Pedroza
Billy Jo C. Macale
Tiano-Yacapin Streets, Cagayan de Oro City
9000, Philippines
Telefax No.: +63 88 856-2339
Mobile No.: +63 915 6193806
Visit us at www.mass-specc.coop
For more information, you may contact:
Ma. Carmel Rowena T. Neri-Dytingco
MSP Strategic Communication Officer
Gender and Development (GAD) Focal Person (GFP)
MASS-SPECC Davao, Anahaw Road,
Anahaw Village, Ma-a, Davao City
8000, Philippines
Telefax: (082) 244-1096
ACKNOWLEDGMENTS
Strategic Communication Unit
Ma. Carmel Rowena T. Neri-Dytingco
Justin John Nagac
Atty. Stephen Roy J. Pedroza
Billy Jo C. Macale
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