📢 Master Digital Marketing & Analytics! 🚀

Unlock Your Potential with Certification in Digital Marketing Courses

📊 Learn SEO, PPC, Social Media, Analytics & More!
🎯 Boost Your Career with Data-Driven Strategies
📈 Gain Industry-Recognized Certification

CHECK OUT THE LINK FOR MORE DETAILS

https://bostoninstituteofanalytics.org/digital-marketing-and-analytics/

#DigitalMarketing #Analytics #MarketingStrategy #OnlineSuccess #CertificationInDigitalMarketingCourses

1. DIGITAL
MARKETING AND
ANALYTICS

2. INTRODUCTION
Promoting brands online via websites, social
media, SEO, ads, and emails.
?????? Why It Matters?
✔️ Global reach
✔️ Cost-effective
✔️ High engagement
✔️ Data-driven
?????? Key Components
?????? SEO ?????? PPC Ads ?????? Social Media ??????
Content Marketing ?????? Email ?????? Analytics
The promotion of brands to connect with potential
customers using the internet and other forms of digital
communication.
This includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a
marketing channel.
DIGITAL MARKETING

3. WHY DIGITAL MARKETING ?
TARGET
Students & Graduates
Marketing Professionals
Business Owners &
Entrepreneurs
Freelancers & Career
Changers
STRATEGY
Structured Flow – Introduction, Key
Concepts, Tools, Strategies, Case
Studies, Conclusion.
Engaging & Visual – Use
infographics, real-world examples,
and insights.
Hands-on Learning – Focus on tools,
analytics, and practical applications.
Data-Driven – Show performance
tracking and decision-making.
Call to Action – Highlight career
growth and enrollment benefits.
COST
Ads (Google, Social Media)
Content (Blogs, Videos, Graphics)
SEO/SEM (Keywords,
Optimization)
Social Media (Management, Tools)
Email (CRM, Automation)
Analytics (Tracking, AI Insights)
Influencers (Partnerships,
Affiliates)
Website (Domain, Hosting)
TOOLS
SEO & SEM – Google Analytics,
SEMrush
Social Media – Hootsuite, Buffer
Email Marketing – Mailchimp,
HubSpot
PPC & Ads – Google Ads, Meta Ads
Content – Canva, Grammarly
CRM & Automation – Salesforce,
Zapier
Web Analytics – Hotjar, Crazy Egg

4. OVERVIEW
01
Search Engine Optimization (SEO)
05
Search Engine Marketing
02
Content Marketing
06
Marketing Analytics
03
Social Media Marketing
07
Affiliate Marketing
04
Pay Per Click (PPC)
08
Email Marketing

5. HOW ?

6. Search Engine
Optimization
(SEO)
QUALITY OF CONTENT
✅ Relevant
✅ Original
✅ Clear
✅ SEO-optimized
✅ Consistent
✅ Engaging
MOBILE-FRIENDLINESS
✅ Responsive Design
✅ Fast Loading Speed
✅ Easy Navigation
✅ Readable Text & Images
✅ Mobile-Optimized
Content
✅ Click-Through Rates (CTR)
✅ Social Media Interactions
✅ Time Spent on Page
✅ Bounce Rate
✅ Conversion Rates
✅ Comments & Shares
LEVEL OF USER
ENGAGEMENT
✅ More & High-Quality
Links = Better Authority
✅ Relevant & Diverse
Sources = Stronger SEO
✅ Optimized Anchor Text =
Higher Rankings
NUMBER AND QUALITY
OF INBOUND LINKS

7. Social Media
Marketing
Content
Marketing

8. Question ?

9. :::THANK YOU:::