Mastering Ad Creatives_ From Zero to $264,590_Day on Shopify

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1. Mastering Ad Creatives:
From Zero to $264,590/
Day on Shopify

2. -
j CONTENTS

01 Introduction: The Ad 02 Deconstructing Winning
Creative G: Chan; E Ads: Patterns and

reative Game Changer : e a and

03 Step 1: Research Before 04 Step 2: Find Emotional

= Creation =a) Angles

Step 3: The 5-Second Rule 06 Step Test Fast, Iterate

Faster

Essential Tools for Ad 08 The Mindset Shift:
Creative Success ___ Embracing Imperfection
22 and Curiosity

Es Is

3. PART 01
Introduction: The Ad
Creative Game Changer

4. D» The $264,590 Story

01 02

The Unconventional Approach The Truth Behind the Numbers

No agency, no investors; a story of solo success with More than luck: a journey of trials, errors and relentless

simple tools. leaning.

5. D» From Chaos to Clarity: The Ad Creative Evolution

The Early Struggles
Budget-centric approach with inconsistent results and wasted spend.

The Turning Point
Questioning the core elements that drive ad conversions and sales.

6. PART 02
Deconstructing Winning Ads
: Patterns and Principles

7. D» The Power of Observation and Analysis

Analyzing Top Performers

Dissecting ads for structure, emotional hooks, and pacing strategies.

Replicating Without Copying
‘Identifying repeatable patterns for creating unique, effective ads.

8. D» The Winning Ad Creative Process Unveiled

A System for Predictable Results
Moving beyond random experiments with a structured, data-driven approach.

9. PART 03
Step 1: Research Before
Creation

10. D» Identifying Current Ad Trends

Studying Competitor Ads

Looking for effective strategies and techniques that are working
right now.

Leveraging Ad Libraries

Using tools like Denote to explore and analyze ads across
platforms.

11. D» Real Data and Creative Angles

Visual Search Engine for Ads

Filtering by spend, region, and audience for data driven decision
making

Understanding Resonance
Crafting narratives that stand out while retaining audience appeal.

12. PART 04
Step 2: Find Emotional
Angles

13. D» The "Feel" Factor: Connecting with Customers

Beyond Product Features Fitness and Skincare Examples

Highlighting the emotional benefits and self-improvement Focusing on confidence and glow over resistance level or
aspects. ingredients.

14. D» Emotional Core

Letting the Ad Write Itself

Establishing an emotional premise to make the rest of the process
straightforward.

16. D» Grabbing Attention Instantly

Shock, Relate, Promise
Us

ing surprise visuals, connecting emotionally, and

highlighting benefits.
Optimizing the First 5 Seconds
Creating a sense of urgency to ensure the ad engages

from the outset.

17. D» Halfway There

Maximizing Engagement

Highlighting the importance of keeping users hooked and
engaged.

19. D» Embrace Speed and Messy Creativity

L Rejecting Perfectionist Thinking

Launching multiple ads quickly, testing hooks, and killing underperformers.

IL Data-Driven Optimization

Comparing to trends and competitor ads.

20. Using tools to discover elements that are successful.

21. PART 07
Essential Tools for Ad
Creative Success

22. D» Tools of the Trade

CapCut Pro ChatGPT

Notion

Mobile-friendly, fast, and clean Leveraging Al for copy tweaks and
editing. brainstorming.

Organizing ad data and creative
feedback.

23. D» The Cheat Sheet

Denote as Central Tool
Provides a comprehensive view of the ad landscape

24. PART 08
The Mindset Shift:

Embracing Imperfection and
Curiosity

25. D» The Reality of the Creative Process

Chaos and Uncertainty Overcoming Self-Doubt

Acknowledging the messy nature of creative work. Continuously optimizing and testing, but never giving up.

26. D» Originality vs. Observation and Application

Curiosity and Bravery Predictable Money-makers

Finding what already works; making it your own. From random experiments to consistent ROI.

27. PART 09
Conclusion: The System
Behind the Success

28. D» One Perfect Ad

ES Fee os The $264,590 success stemmed from continuous improvements and experiments.
ree Ban: Improving imperfect ads and continual optimization.

29. D» Keep Going: You're One Process Away

01 Encouragement 02 The Journey to Success

Struggles do not mean failure; refinement is key. Embrace process; success awaits.

30. “o!

@ Presenter: xxx O er ee