Mastering of Business Development Project.pptx

This project was done under the supervision of Nadeem Barakat the Regional Business Director of Chefaa, The purpose of this project is to apply what we have learned throughout the Mastering Business Development Course that was provided by Nadeem Barakat at Eslsca University. The course was very thoughtful and it helped me rearrange my thinking process and always go for a pattern to find between the successful things that I have achieved or wanted to achieve. I recommend it %100.

1. Badge Digital Marketing Agency Group Project

2. Group Project Table of Content Company brief Market Research/Competitive Analysis Business development plan Product Development Market development Partnerships Data Analysis 4. Business plan

3. Who are we? We are a full-service digital marketing agency that empowers businesses to achieve their online marketing goals. We offer digital media services, including branding, media buying, social media marketing, content creation, SEO, SEM, and website development. We help businesses increase brand awareness, generate leads, drive website traffic, and boost sales through effective online marketing campaigns.

4. Market research / Competitive Analysis 01

5. Target Audience/Market We strategically target all companies such as : Large Corporate, SMEs , Startups which covers all types of business activity such as : Real estate Education Ecommerce Retail ... ETC

6. Digital Marketing: Global INSIGHTS

7. How much are potential customers willing to pay Branding : Logo Design: EGP 3,000 - 10,000 Full Branding Package (logo, brand guidelines, collateral): EGP 15,000 - 50,000 Social Media Management : Monthly Retainer: EGP 5,000 - 30,000 depending on the number of platforms, frequency of posts, and level of engagement.

8. Agency Kijami NSM BirdMilk Doodle Badge Agency Size Large Medium Medium Small Startup Services Full Full Full Full Full Niche Sports Charity TV/Ads Packing All Price / SMM 50,000 EGP 35,000 EGP 40,000 EGP 3 0,000EGP 25,000EGP How much are potential customers willing to pay Competitive Analysis

9. Competitors Expensive Affordable Large Small Kijami Birdmilk NSM Badge Positioning matrix Doodle

10. Lack of expertise / Resources Increase awareness Market competition / Trends Digitalization Competitive discipline Why do people need the product?

11. Comprehensive Service Offering Tailored starts according to the needs Competitive pricing Success stories & case studies Service proposal sample that includes full analysis Why would they buy my product not the competitors ? Competitive discipline

12. What are my competitors strengths and weaknesses? Strengths Weaknesses Established agencies' credibility and trust aid client acquisition. Offering comprehensive services simplifies client processes. Experienced teams deliver high-quality solutions. Portfolios attract new clients. Larger agencies have higher costs, hindering smaller businesses. Bureaucratic processes lead to slower service. Established agencies may struggle to adapt quickly. Top agencies prioritize larger clients.

13. What are my competitors strengths and weaknesses Strengths Weaknesses Established agencies \ credibility and trust help client acquisition Offering comprehensive services simplifies client processes Experienced teams deliver high-quality solutions Portfolios attract new big clients Larger agencies have higher costs, hindering smaller businesses Some agencies rely too much on past reputation Established agencies may struggle to adapt quickly Top agencies prioritize larger clients

14. Partnerships Who will be our perfect partners? 02

15. Web Hosting Partnerships Event Management Agencies Educational Institutions Chambers of commerce Leads Generation Websites

16. Better service offering Discount/ cashbacks Cost saving More subscriptions Market penetration New revenue stream One stop shop Branding Partnership Canva Web hosting Clients referrals Technical support Discounts

17. Increasing brand awareness Reputation Internships Workshops and training programs Branding Social Awareness Exposure Affiliate Marketing Partnership Canva Educational Institutions “Undergrad” Internships Workshops and training programs. Increasing brand awareness Reputation.

18. Partnership Schedule Web Hosting Events Management Educational Institutions Chambers of commerce Leads Generation Websites GoDaddy New Level ESLSCA Cairo Chamber of Commerce Sortlist Blue Host I Events New Giza AmCham Clutch Egyhosting Event House Cairo University The Egyptian-British Chamber of Commerce Top10Cairo

19. Business development plan & Data analysis 03

20. How will we make more money from the same customer ? Upsell services like advanced social media management Offer add on features like website maintenance and security updates Offer multi-year contracts, encourage service retainers Implement loyalty and referral programs

21. what will be our next market development? Potential GCC markets: KSA, UAE, Kuwait Develop specialized strategies for e-commerce, healthcare, f&b Create niche services for luxury brands, tech startups

22. Badge Digital Marketing Agency is strategically expanding its reach into the Gulf region's thriving educational sector, with a particular focus on the UAE and Saudi Arabia. By leveraging our flagship partnership with Eslesca University in Egypt, we aim to showcase our expertise and commitment to supporting educational institutions. This collaboration will serve as a cornerstone for amplifying our presence in the Gulf region. Through comprehensive market research we will identify high-potential markets, analyzing local educational trends and digital habits to tailor our offerings. Our strategy includes segmenting the target audience to cater to universities, colleges, private educational providers, and online learning platforms. To resonate with the Gulf audience, we will localize our services, offer bilingual support in English and Arabic, and enhance our digital presence through targeted online campaigns and region-specific content creation. Market Development Strategy

23. Our strategy includes offering a wide range of services such as social media management, SEO, content creation, email marketing, PPC advertising, and web development. We tailor these services to meet the specific needs of different industries through industry-specific market research and customized marketing plans. We leverage cutting-edge technologies, including AI-driven analytics, CRM systems, marketing automation tools, and personalized marketing strategies. Our services are multilingual, catering to a diverse client base in English and Arabic. Data-driven strategies form the core of our operations, using analytics and performance tracking to optimize campaigns and provide detailed reporting. To enhance client engagement, we offer dedicated account managers, 24/7 customer support, and regular feedback sessions. We also provide training and workshops to empower clients with digital marketing knowledge and skills. Our partnerships with industry leaders and technology providers, such as GoDaddy for web hosting, enhance our service offerings and keep us ahead of trends. Service Development Strategy

24. Business Analysis Revenue Number of new clients Best selling product /service % of Top 10 Clients from overall Revenue % of other 20 Clients From overall Revenue

25. What type of data we need to monitor ?

26. Business plan 04