Mastering SEO in the Evolving AI-driven World

Delve into the intricacies of SEO and discover how Google's continuous algorithm updates shape the landscape of online search, aiming to refine and elevate search result relevance and quality

1. Mastering SEO in
the AI driven world
Scalenut.com

2. So, what’s the fuss all about?
Google is constantly
updating its algorithms to
hunt down bad quality,
un-helpful, spammy
content. That’s it!
Scalenut.com

3. Scalenut.com
Let’s look at what these
updates talk about
E-E-A-T
Original content
Content has to be helpful. No questions asked
Less clickbait content, but more helpful one
No spammy content please (aka scaled content abuse)
User experience (and mobile friendliness)

4. Scalenut.com
What does it mean for AI
generated content?
Means NOTHING!
You get penalized regardless of AI generated content or
human generated content or both combined.
Content has to be original and has to be helpful!

5. Scalenut.com
Our users seeing growth constantly

6. Scalenut.com
Our users seeing growth constantly

7. Scalenut.com
What does it mean for SEOs?
Audit existing
content
Use AI to assist
in your research,
creation, and
optimization 
Strong
editorial
process
Mobile friendliness 
User experience
matters
Create only original content
that's helpful for your audience

8. Scalenut.com
What’s the right way to use AI-SEO tools?
Research
& plan
Create helpful
content at scale
Audit &
optimize
Monitor
& iterate

9. Step 1
Nail down the strategy
Find gaps, define clusters, and create content

10. Step 2
Create well-researched and optimized content
Research, and create comprehensive content pieces

11. Step 3
Get the site structure right (read correct linking)
Get the site structure right and give right signals to Google

12. Step 4
Audit and refresh and existing content
You created fantastic piece a year back. Is it relevant today? Constantly
refresh your content to keep your website updated 

13. Scalenut.com
Direct correlation between
Scalenut’s SEO Score and ranking
Importance of NLP key terms

14. Step 5
Monitor and keep growing!
Monitor your SEO efforts, and iterate. World is moving fast!

15. Scalenut.com
Some of the
other things
where AI-SEO
tools help
Cannibalization
Content gap
NLP key terms
Internal linking
Meta tags & alt-texts
Images

16. Scalenut.com
Conclusion
Google doesn’t care if the content is AI written or human written
AI detection tools don’t work. So, don’t rely on them. Think users,
and create helpful content
Focus on user experience. Think mobile first
No spammy content at scale
Use AI tools to your advantage