Mastering the Algorithm - The Strategic Edge of Prompt Engineering in Securing AI-Driven Futures

rvkoushik 309 views 40 slides Sep 23, 2024
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About This Presentation

The document discusses the strategic importance of prompt engineering in securing AI-driven futures in cybersecurity.


Slide Content

Confidential. For internal use only.
Mastering the Algorithm: The Strategic
Edge of Prompt Engineering in Securing AI-
Driven Futures
Strategic | Secure | Sustainable.
September 2024, by R Koushik, Managing Partner, NetworkGainConsulting

Confidential. For internal use only.
Introduction (5 min)

Importance of Prompt Engineering in AI and Cyber
•Bridging the gap between AI and
Innovation
–Rapid Evolution –Transforming Industries,
Detecting threats faster, enhancing data
analysis capabilities
–New vulnerabilities emerge, adversaries can
exploit AI systems through manipulation
–Prompt Engineering is crucial tool to guide
AI’s behavior –controlled inputs, managing
outputs and minimizing risks
•The first line of defense against AI
exploits
–Easily tricked, if not carefully controlled well
crafted prompts leads to safe and secure
outputs, aligned to organizational and
ethical standards.
•Shaping AI’s behavior to prevent
adversarial manipulation
–Impact of subtle changes
–Secure prompts
•Ensuring ethical AI in security
–AI bias and security
–Guardrails for ethical use
•Strategic edge in future AI-Driven
systems
–Competitive Advantage
–Future-proofing AI –adaptive, secure and
reliable

Poll #1: What’s your biggest concern with AI Adoption in
Cybersecurity?
Options:
1.Bias in AI models
2.Lack of transparency
3.Data privacy
4.Security vulnerabilities
5.Other
AI's power to enhance security also
introduces new complexities in
maintaining trust. While it detects
threats swiftly, it creates
vulnerabilities that challenge our
ability to safeguard data. Trust
hinges on how well we guide and
control AI's actions.

Confidential. For internal use only.
Rise of AI in Cybersecurity (10 min)

The rise of AI in cybersecurity
•Faster and more comprehensive threat detection
•Identifying complex patten large datasets that
traditional systems miss
•Threat detection: AI is used to identify anomalies in
network traffic (e.g., Darktrace's use of machine
learning).
•Automated incident response: Reducing mean time
to detect (MTTD) and respond (MTTR).
•Phishing detection: AI models like GPT-4 identifying
phishing attempts in emails
KNOWLEDGE
CONSOLIDATION
THREATDETECTIONAND
PRIORITIZATION
BREACHRISK
PREDICTION
TASKAUTOMATION
ADAPTIVEDEFENSE
IBM Watson’s use in threat analysis has
improved detection by 60%

The risk AI poses
•Dual-use Dilemma
–Adversaries can weaponize
AI
–AI-Generated malware,
deepfakes, AI-led attacks
Google’s adversarial attack experiments
demonstrated that slight changes in pixel data
can alter AI’s output
Source: Google
Source: Beyond Identity Survey

The risk AI poses
Source: Beyond Identity Survey
•Crafting convincing scam and
phishing emails
•Automated creation of phishing
emails
•Design malware that avoids detection
•Creating malware
•Creating deepfake content for
disinformation
•Mass-producing phishing emails and
social media scams
•Uncovering program vulnerabilities
•Automating communication with
scam victims about ransom payment

Poll #2: GPTs or equivalent will be used for cyberattacks?
Options:
1.Agree
2.Disagree
3.Neutral 75% of cybersecurity
specialists believe
that the use of AI in
cyberattacks is
increasing

Poll #3: AI’s benefit in Cybersecurity outweighs its
drawback
Options:
1.Agree
2.Disagree
3.Neutral 56% of cybersecurity
specialists reported their
company uses AI in its
security protocols

The benefits of using AI in Cybersecurity
Source: Beyond Identity Survey
•Handling lot of data
•Identifying spam and phishing
emails
•Spotting vulnerabilities in code
•Identifying advanced malware
•Predicting a breach risk
•Improving authentication
processes
•Protecting DNS data
•Identifying the location of breach
•Coding anti-malware software
59% of of cybersecurity
specialists reported that
their companies were
upskilling to prevent AI-
powered cyberattacks

How can businesses safeguard?
Source: Beyond Identity Survey
•Training employees
•Updating software
•Encrypting data
•Backing up data regularly
•Implementing MFA
•Improving detection
capabilities
•Reporting suspicious activity
•Conducting regular risk
assessments

Confidential. For internal use only.
Understanding Prompt Engineering (8 min)

What is prompt engineering?
Source: Internet
The process of designing inputs
(prompts) that guide AI models
towards the desired output.
STATIC PROMPTS
MODES AND CHATML
CONTEXTUAL PROMPTS
PROMPT DECOMPOSITION
PROMPT TEMPLATES
PROMPT PIPELINES
PROMPT CHAINING
AGENTS A single change in prompt phrasing can
shift the outcome dramatically.

Everything that goes before the prompt
Source: PromptEngineering
•Manual prompt crafting methods like
brainstorming and iterating on phrasing
•Leveraging prompt libraries and recipes
curated by the community
•Programmatic techniques like retrieval
augmented generation and semantic search,
embeddings and so on
•Methodological frameworks like chain-of-
thought prompting and conversational
prompting
•Tools and interfaces that assist in prompt
formulation and analysis
•The growing body of methods, techniques
and technologies for adding information and
data to and crafting prompts

Why is it important?
•Enhancing AI model performance
•Optimizing user experience
•Reducing ambiguity and
misinterpretation
•Leveraging AI model capabilities
•Adaptive to evolving AI systems
POPULAR USE CASES:
-Sentiment Analysis
-Language Translation
-Question Answering
-Text summarization
-Code Generation
-Chatbot Responses
-Document Classification
-Image captioning
-Named entity recognition
Strategic Importance: How it elevates cybersecurity in the AI Era
AI-Driven Cybersecurity: AI is a powerful
tool in cybersecurity, identifying threats,
mitigating attacks, and automating
responses. Prompt engineering optimizes
this process by controlling AI’s focus and
output
Mitigating AI vulnerabilities: By refining
prompts, we can mitigate vulnerabilities
like adversarial attacks, ensuring that AI
systems remain resilient and secure
against manipulation
Building Trust in AI-Driven systems:
Strategic prompt engineering fosters trust
in AI by ensuring transparency, accuracy,
and alignment with security protocols,
essential in high-stakes environments like
Finance or Healthcare

Key Benefits and Best practices
Source: Internet

Six Strategies for Getting Better Results with GenAI
Source: BrianSolis

Relevance: Prompt Engineering as a Defense Mechanism
•Well crafted prompts help mitigate risks of
data leakage and bias
•Secure prompt design prevents adversarial
manipulation by guiding the AI in a way that
avoid vulnerabilities
•Rapid Incident Response and Management
•Development of Automated Security
Solutions
•Integration of Security into DevOps
(DevSecOps)
•Enhancing Cyber Threat Intelligence
•Regular Cybersecurity Audits and
Compliance Checks
OpenAI’s prompt restrictions – prevents
harmful outputs. MS, Amazon and others
use prompt-engineered AI model to detect
and prevent malware

Poll #4: Have you or your organization implemented
Prompt Engineering Techniques in Securing AI Systems?
Options:
1.Yes
2.No
3.In Progress
Prompt Engineering can be
described as an art form,
creating input requests for
Large Language Models
(LLMs) that will lead to a
envisaged output.

Confidential. For internal use only.
Securing AI systems through Prompt
Engineering (15 Mins)

When responsible hacking meets responsible AI
“Technology can create new threats, but it
can also help us fight them. AI can often help
counter the issues created by AI. It could
even give security defenders the upper hand
over attackers for the first time since the
creation of the internet.”

Understanding Prompt Hacking
•A form of attack focusing on manipulating AI
inputs (prompts) rather than infiltrating
systems like traditional hacking
•Exploiting Language Model vulnerabilities –
that output may be misleading, biased, or
ethically wrong
•Attacker crafts specific prompts to trick the AI
into responding in a harmful or unintended
way
•Protecting against prompt hacking becomes
crucial to ensure AI systems remain
trustworthy and ethical
Source: Internet

Types of Prompt Hacking
•Input Manipulation – subtle
modifications to trick unintended or
malicious outputs
•Prompt Injection – inserting malicious
or deceptive commands to perform
actions outside its intended function
•Adversarial Prompts – exploit
vulnerabilities, harmful responses
•Context Manipulation – misleading or
partial context to steer towards
incorrect or biased conclusions
•Data Poisoning – inaccurate or harmful
information overtime to degrade
output quality
•Jailbreaking – bypass built-in ethical /
safety restrictions, enabling generation
of prohibited content
•Social Engineering – deceive /
manipulate end-users for malicious
purposes
•Bias Exploitation – specific prompts to
exploit pre-existing biases –
discriminatory or unethical content
•Information Extraction – encourage AI
to inadvertently reveal sensitive or
confidential information

How to Secure AI systems through Prompt Engg.
•Building a verbal firewall
•Crafting Secure Prompts
–Design prompts that guide AI responses
–Use restrictive or filtered prompts
•Implement Guardrails
–Setup boundaries
–Use predefined prompts
•Reducing Bias
–Carefully-crafting unbiased prompts
–Design prompts that promotes neutrality
and fairness
•Mitigating Adversarial Attacks
–Resilient prompts
–Regular testing of prompts
•Ensuring Contextual Accuracy
–Multi-turn Conversations securely and
consistently
–Validate it maintains context
•Regularly updating prompts
–Continuous refine and adapt prompts
–Post prompt Control: Clean-up
•Use Prompt Templates for
Standardization
•Prompt Logging and Monitoring
–Constant vigilance – Adapting and
Refining
•Incorporate Ethical Frameworks
–Prompt Sandwich
–Turn the tables: AI vs. AI

AI Security Frameworks Maze
Source: Internet

IBM framework for securing generative AI
Source: IBM

Real-world Applications of Prompt Engineering in
Securing AI

Google’s SAIF
Source: Google

Nvidia’s Morpheus: Six Steps Toward AI Security
Source: Nvidia

Poll #5: What aspect of AI security is the hardest to
Manage?
Options:
1.Data Privacy
2.Algorithm Transparency
3.Adversarial Attacks
4.Regulatory Compliance
5.Ethics
In the world of AI, the
greatest challenge isn’t
building powerful systems,
but ensuring they remain
secure, trustworthy, and
ethical as they grow more
complex

Confidential. For internal use only.
Expectations and Future Outlook (5 Mins)

Strategic Implications for InfoSec Professionals
•Collaborating with AI Developers: InfoSec
Professionals must work closely with AI
developers to understand the vulnerabilities AI
models may introduce and to ensure prompt
engineering aligns with security protocols
•Security by Design: Building secure AI systems
require embedding security principles into
prompt engineering from the start, anticipating
potential threats and minimizing risks
•AI model Governance: Strategic oversight of AI
models is crucial. InfoSec experts need to
monitor, audit AI behavior continually, focusing
on security, ethics and performance.
Source: Internet

Best Practices for Securing AI-Driven systems
•Continuous Testing and Updates:
AI model should undergo routine
adversarial testing and frequent
updates to address new
vulnerabilities and security risks
•Secure Prompt Design: Design
prompts with security in mind,
minimizing the risk of prompt
injections and adversarial
manipulation
•AI accountability frameworks:
Establish governance frameworks to
track, audit and regulate AI
behaviors, ensuring compliance
with ethical and security standards
Source: CSJournal

Harnessing AI to stay ahead of evolving cyber
threats and protect the digital future.
Source: Internet

Key Takeaways

Poll #6: How confident do you feel about integrating prompt
engineering into your cybersecurity framework?
Options:
1.Very Confident
2.Confident
3.Somewhat Confident
4.Not Confident
As AI reshapes cybersecurity,
mastering prompt
engineering becomes the key
to unlocking secure and
effective AI-driven solutions.
How prepared are you to
make it part of your defense
strategy?

Confidential. For internal use only.
Q&A