Mastering the Digital Landscape" - This highlights the focus on the digital/online realm of marketing, which is the core subject matter.

Digital marketing is the practice of promoting products, services, and brands through various electronic media channels. This includes the use of the internet, mobile devices, social media, search engines, and other digital platforms.

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DIGITAL
MARKETING
Good marketing makes the company
look smart. Great marketing makes the
customer feel smart.

2. Digital marketing and inbound maketing are easily confused,
and for good reason. Digital marketing uses many of the same
tools as inbound marketing—email and online content, to
name a few. Both exist to capture the attention of prospects
through the buyer’s journey and turn them into customers.
But the 2 approaches take different views of the relationship
between the tool and the goal.
INTRODUCTION TO DIGITAL
MARKETING

3. Global Reach: Digital marketing enables businesses to
reach a vast global audience, breaking geographical
barriers.
Cost-Effective: It offers cost-efficient advertising
compared to traditional methods, allowing better budget
allocation.
Targeted Marketing: Precise targeting options ensure
reaching the right audience and increasing conversion
rates.
Measurable Results: Digital marketing provides real-
time analytics, allowing immediate assessment of
campaign performance.

BENEFITS OF DIGITAL
MARKETING

4. Specific: What are the audiences or personas that we
are targeting to gain these new leads? Which channels
will we use to reach them?
Measurable: How many leads should we aim to get in
total from the campaign? What will be the exact KPIs
that we track for this campaign or set of campaigns?
Relevant: How can we appeal to the pain points of this
audience and how does our product or service seek to
solve them? Can we offer them very specific benefits?
Time-bound: How long will this campaign run for?
When would we like to measure how successful our
digital marketing goals and objectives have been?


What Are Digital Marketing
Goals and Objectives?

5. SEO stands for “search engine optimization.” In simple
terms, SEO means the process of improving your
website to increase its visibility in Google, Microsoft
Bing, and other search engines whenever people
search for:
Products you sell.
Services you provide.
Information on topics in which you have deep
expertise and/or experience.

Search Engine
Optimization

6. Social media marketing is a powerful way for
businesses of all sizes to reach prospects and
customers. People discover, learn about, follow, and
shop from brands on social media, so if you're not on
platforms like Facebook, Instagram, and LinkedIn,
you're missing out
SOCIAL MEDIA MARKETING

7. Email marketing is the use of email to promote
products or services, as well as incentivize customer
loyalty. It is a form of marketing that can make the
customers on your email list aware of new products,
discounts, and other services. Email marketing is
one of the most effective and popular marketing
tools.
EMAIL Marketing

8. Content marketing is the development and distribution
of relevant, useful content—blogs, newsletters, white
papers, social media posts, emails, videos, and the like—
to current and potential customers. When it’s done right,
this content conveys expertise and makes it clear that a
company values the people to whom it sells.


CONTENT MARKETING

9. Mobile marketing is any advertising activity that promotes
products and services via mobile devices, such as tablets
and smartphones. It makes use of features of modern
mobile technology, including location services, to tailor
marketing campaigns based on an individual's location.
Mobile marketing is a way in which technology can be
used to create personalized promotion of goods or services
to a user who is constantly connected to a network.

Mobile Marketing

10. Digital analytics are quantitative measurements of the
performance of online content, including advertising
campaigns, social media, and websites. That means digital
analytics provide information from digital sources on how
customers respond to or interact with your content and
marketing campaigns. Digital analytics are important to help
you assess both campaign success and audience responses.
ANALYSIS AND
MEASUREMENT

11. .
The digital landscape is the total collection of hardware,
software, and content that interact with digital advertising.
This includes email services, websites, computers, smartphones,
videos, blog posts, and so on.
Things that exist on the internet but are fundamentally
irrelevant, such as hobbyist websites that focus on unrelated
areas and host no ads, are not part of the digital landscape.
In many respects, services like Facebook and Google are
fundamental aspects of the digital landscape.
Google has an outsized role for one company thanks to its near-
total dominance of digital advertising, but small services using
new technologies can also offer value to businesses.

What Is a Digital
Landscape?

12. 1. Website

2. Search Engine Optimization (SEO)

3. Content Marketing

4. Social Media Marketing

5. Email Marketing

6. Paid Advertising



Digital Marketing Channels

13. A digital marketing strategy involves assessing what specific
goals can be achieved through the use of online channels. The
successful implementation of a digital marketing strategy can
be crucial to an organization's success, particularly in an era
when more and more consumers transact business on mobile
devices. Digital Marketing is a critical asset in reaching your
objectives through your online presence. Electronic devices
like cell phones or tablets keep us connected 24/7.
What Is a Digital
Marketing Strategy?

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THANKYOUu
SUBMITTED BY- CHHAVI SEHGAL