Masters in Digital Marketing (SMM).PPTX.

Social Media Marketing
https://digishapers.com/

1. Masters in Digital Marketing

2. Social Media Marketing Social media marketing is the process of using social media platforms to promote a product, service, or brand. It involves creating and sharing content on social media networks to achieve marketing and branding goals.

3. Here are the main types of social media marketing: 1. Content Marketing Description : Sharing valuable, relevant, and consistent content to attract and engage a target audience. Examples : Blog posts, articles, infographics , videos, podcasts. Platforms : Facebook , Instagram , LinkedIn, Twitter, YouTube.

4. Here are the main types of social media marketing: 2. Influencer Marketing Description : Partnering with influencers—individuals with a large and engaged following—to promote products or services. Examples : Sponsored posts, product reviews, giveaways. Platforms : Instagram , YouTube, TikTok , Twitter.

5. Here are the main types of social media marketing: 3. Social Media Advertising Description : Paid advertisements on social media platforms to reach a broader or more targeted audience. Examples : Sponsored posts, display ads, video ads, carousel ads. Platforms : Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads.

6. Here are the main types of social media marketing: 4. Community Management Description : Building and nurturing relationships with customers and followers through active engagement. Examples : Responding to comments, managing user-generated content, hosting Q&A sessions. Platforms : Facebook , Instagram , LinkedIn, Twitter.

7. Here are the main types of social media marketing: 5. Social Media Contests and Giveaways Description : Running contests or giveaways to engage the audience and increase brand visibility. Examples : Photo contests, hashtag challenges, sweepstakes. Platforms : Instagram , Facebook , Twitter, TikTok .

8. Here are the main types of social media marketing: 6. Social Media Listening Description : Monitoring social media platforms for mentions of a brand, product, or relevant keywords to gain insights and respond accordingly. Examples : Tracking hashtags , monitoring brand mentions, analyzing sentiment. Platforms : Twitter, Instagram , LinkedIn, Facebook .

9. Here are the main types of social media marketing: 7. User-Generated Content (UGC) Description : Encouraging users to create and share content related to the brand, which can then be reshared by the brand. Examples : Customer reviews, unboxing videos, hashtag campaigns. Platforms : Instagram , Facebook , TikTok , Twitter.

10. Here are the main types of social media marketing: 8. Social Media Analytics and Reporting Description : Using tools and techniques to measure the effectiveness of social media activities and campaigns. Examples : Engagement rate tracking, audience demographics, conversion tracking. Platforms : Facebook Insights, Instagram Analytics, Twitter Analytics, LinkedIn Analytics.

11. Here are the main types of social media marketing: 9. Social Media Stories Description : Sharing short, temporary content that disappears after 24 hours to engage with the audience in a more informal and immediate way. Examples : Behind-the-scenes content, quick updates, promotional offers. Platforms : Instagram Stories, Facebook Stories, Snapchat , WhatsApp Status.

12. Here are the main types of social media marketing: 10. Live Streaming Description : Broadcasting live video content to interact with the audience in real time. Examples : Product launches, Q&A sessions, live events. Platforms : Facebook Live, Instagram Live, YouTube Live, LinkedIn Live.