Matcha Tea Market Growth, Demand and Challenges of the Key Industry Players 2024-32

The global matcha tea market size reached US$ 3.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6.4% during 2024-2032.

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1. Global Matcha Tea Market Research and Forecast Report 2024-2032 Format: PDF+EXCEL © 2023 IMARC All Rights Reserved

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3. Report Highlight and Description According to the latest report by IMARC Group, titled  "Matcha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,"  the  global matcha tea market size reached US$ 3.2 Billion in 2023. Factors Affecting the Growth of the Matcha Tea Industry: Rising Awareness of Health Benefits: The rising popularity of matcha tea can be attributed to its array of health benefits. With significantly higher concentrations of antioxidants, such as catechins, than other green teas, matcha is celebrated for its potential to combat oxidative stress and inflammation in the body. Its rich nutrient profile, including vitamins A, C, E, and trace minerals like potassium and magnesium, contributes to its reputation as a nutritional powerhouse. Moreover, matcha contains L-theanine, an amino acid known for promoting relaxation and mental clarity, which synergizes with its caffeine content to provide sustained energy without the jitters associated with coffee. This combination of health-promoting compounds has made matcha a favored choice among health-conscious consumers seeking beverages that not only taste good but also support their overall well-being.

4. Report Highlight and Description Culinary Versatility: Matcha’s versatility extends beyond traditional tea preparation, making it a beloved ingredient in a myriad of culinary creations. Its vibrant green hue and distinct earthy flavor add a unique touch to everything from smoothies and lattes to desserts, baked goods, and savory dishes. The finely ground powder form of matcha allows for easy incorporation into recipes, whether as a flavor enhancer, natural coloring agent, or primary ingredient. This culinary flexibility appeals to food enthusiasts and chefs alike, who are constantly seeking new ways to innovate and experiment in the kitchen. Whether used to elevate the flavor profile of a dish or add visual flair to a presentation, matcha’s adaptability ensures its enduring popularity in the culinary world. Cultural Influence and Premiumization: Matcha’s deep-rooted cultural significance in Japan has contributed to its global allure as more than just a beverage but as an emblem of tradition, mindfulness, and hospitality. Centuries-old Japanese tea ceremonies, steeped in ritual and symbolism, have imbued matcha with a sense of reverence and authenticity that resonates with consumers seeking connection to ancient traditions.

5. Report Highlight and Description Furthermore, the premiumization trend has elevated matcha from a commonplace commodity to a sought-after luxury item, with discerning consumers willing to pay a premium for high-quality, ceremonial-grade matcha sourced from reputable producers. This emphasis on authenticity, craftsmanship, and premium quality underscores matcha’s status as a symbol of sophistication and refinement, driving its continued growth in the global market. Request for a PDF sample of this report: https://www.imarcgroup.com/matcha-tea-market/requestsample

6. Report Description Global Matcha Tea Market Trends : The global matcha tea market is primarily driven by rising health consciousness among consumers seeking antioxidant-rich beverages that have fueled demand for matcha, renowned for its potential health benefits including metabolism boost, detoxification, and mental clarity. Additionally, matcha’s versatility in culinary applications, especially its powdered form, has expanded its consumer base beyond traditional tea drinkers to chefs and food enthusiasts worldwide. Furthermore, the cultural significance of matcha, particularly in Japan, coupled with the premiumization trend, has elevated its status from a niche product to a symbol of sophistication and refinement, thus contributing to market growth. View Report TOC, Figures and Tables : https://www.imarcgroup.com/matcha-tea-market

7. Report Segmentation Breakup by Product Type: Regular Flavored Breakup by Form: Powder Liquid Breakup by Nature: Conventional Organic Breakup by Distribution Channel: Supermarkets and Hypermarkets

8. Report Segmentation Specialty Stores Food Service Online Stores Others Breakup by Region: North America Asia-Pacific Europe Latin America Middle East and Africa

9. Competitive Landscape with Key Players AIYA Europe GmbH AOI Tea Company Celestial Seasonings (The Hain Celestial Group Inc.) Encha Grace & Green Green Foods Corporation Ito En Ltd. Marukyu Koyamaen Co Ltd. Midori Spring Limited Mizuba Tea Company Sasaki Green Tea Company Tenzo Tea Unilever plc.

10. Key Questions Answered in the Report

11. Key Questions Answered in the Report

12. Table of Contents 1    Preface 2    Scope and Methodology     2.1    Objectives of the Study     2.2    Stakeholders     2.3    Data Sources         2.3.1    Primary Sources         2.3.2    Secondary Sources     2.4    Market Estimation         2.4.1    Bottom-Up Approach         2.4.2    Top-Down Approach     2.5    Forecasting Methodology 3    Executive Summary 4    Introduction     4.1    Overview     4.2    Key Industry Trends 5    Global Matcha Tea Market     5.1    Market Overview     5.2    Market Performance     5.3    Impact of COVID-19   5.4    Market Forecast 6     Market Breakup by Product Type 6.1 Regular 6.1.1 Market Trends 6.1.2 Market Forecast 6.2 Flavored 6.2.1 Market Trends 6.2.2 Market Forecast 7 Market Breakup by Form 7.1 Powder 7.1.1 Market Trends 7.1.2 Market Forecast        

13. Table of Contents 7.2 Liquid 7.2.1 Market Trends 7.2.2 Market Forecast 8 Market Breakup by Nature 8.1 Conventional 8.1.1 Market Trends 8.1.2 Market Forecast 8.2 Organic 8.2.1 Market Trends 8.2.2 Market Forecast 9 Market Breakup by Distribution Channel 9.1 Supermarkets and Hypermarkets 9.1.1 Market Trends 9.1.2 Market Forecast 9.2 Specialty Stores 9.2.1 Market Trends 9.2.2 Market Forecast 9.3 Food Service 9.3.1 Market Trends 9.3.2 Market Forecast 9.4 Online Stores 9.4.1 Market Trends 9.4.2 Market Forecast 9.5 Others 9.5.1 Market Trends 9.5.2 Market Forecast 10 Market Breakup by Region 10.1 North America 10.1.1 United States 10.1.1.1 Market Trends 10.1.1.2 Market Forecast For more information, visit : https://www.imarcgroup.com/matcha-tea-market/toc

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