MBA 207 UNIT 3 SEM & Social Media Marketing Dr KANCHAN.pptx

study material for management students

1. DIGITAL MARKETING UNIT 3 SEM & Social Media Marketing Prof (Dr.) KANCHAN KUMARI FACULTY OF MANGEMENT AND INTERNATIONAL BUSINESS

2. SEM- Search engine marketing Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) Search engine marketing (SEM) is the process of advertising to help your brand and content appear higher in search engine results . SEM uses a pay-per-click model to help companies reach target audiences and improve their visibility in search engines SEM software helps marketers and businesses simplify their tasks using AI and automation . A business's SEM tech stack may have marketing tools that can perform keyword research, content optimization, link building, ad campaign optimization, and competitor analysis. Example: With paid search marketing, your website appears in paid results. These results typically appear as “Sponsored.” Structural equation modelling (SEM), or path analysis, is a multivariate method used to test hypotheses regarding the influences among interacting variables .

3. Mobile Marketing Mobile marketing is any promotional activity that takes place on smartphones and other handheld devices such as tablets . Mobile marketing aims to reach an audience of mobile device users through methods such as push notifications, marketing emails, and advertisements. Reach Audiences – traditional marketing reaches a more general audience; mobile marketing allows you to reach specific customer segments . Engage Audiences – customers cannot directly respond to traditional marketing because it is a one-way message; customers can interact with mobile marketing content.

4. Video Marketing on YouTube YouTube marketing is a strategy that involves a powerful mix of tactics for promoting products/services or brands . This includes the creation and uploading of promotional videos on the company's YouTube channel, working with influencers and using YouTube's advertisements, etc.

5. YouTube Marketing Strategy: Create a YouTube channel. Define your target audience. Analyze competitors. Create quality YouTube video content. Optimize YouTube videos. Monitor your YouTube channel. Try YouTube Shorts. Collaborate with YouTube influencers.

6. Introduction to Social Media Marketing Social media platforms allow users to have conversations, share information and create web content . There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more. Social marketing is the use of commercial marketing principles and techniques to improve the welfare of people and the physical, social and economic environment in which they live . It is a carefully planned, long-term approach to changing human behavior.

7. Benefits of Facebook, Instagram, Linked-in, Twitter, Google G Suit and online marketing campaigns on theses Social Media platforms Content Marketing/ Content Creating: Advertising/ Sponsorship: Influencer Marketing: Social Media Management: Paid Media Marketing: Conclusion:

8. Content Marketing Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Using different types of content marketing allows you to cater to your audience's various needs, preferences, and habits . That means you can reach more people more often. And ultimately get more business.

9. Content Marketing

10. Content creation process Come up with ideas. ... Plan and Set Timelines for Content Creation. ... Create a Workflow. ... Review and Edit Content. ... Publishing and Promotion. ... Organize Content Internally. ... Analyzing Results.

11. Influencer marketing Influencer marketing is a social media marketing approach that uses endorsements and product mentions from influencers . These individuals have a dedicated social following and are viewed as experts within their niche Influencer marketing, put simply, is when brands engage in creative, commercial collaborations with well-known, independent online content creators in order engage the content creator's audience and raise awareness of products and brand messaging.

12. Influencer marketing

13. THANK YOU Dr. KANCHAN KUMARI