Mcdonald's IMC and its marketing strategy from the history. ...

You will find all the details of McDonald's, from its logo to its marketing strategy, Ansoff matrix, PLC, Facts, Competitors. ... Please download the ppt. There are videos in the presentation so won't get the full matter because many things that I've covered in this ppt are behind the videos.

1. MAYUR MITTAL FOUNDED 1940, Illinois, United States

2. Time line

3. Men behind the Success Steve Easterbrook CEO Richard McDonald July 14, 1998 (aged 89) Ray Kroc - Founder 5 October 1902 - 14 January 1984 Maurice McDonald December 11, 1971 (Aged 69)

4. Where it all began Original Picture at the McDonald’s Famous Hamburgers McDonald’s famous Hamburgers ( First Restaurant )

5. Evolution of Logo

6. Ansoff Matrix - McDonald’s

7. Market Penetration McDonald’s uses market penetration as its primary intensive strategy for growth. In applying this intensive strategy, McDonald’s grows by reaching more customers in markets where it already has operations. For example, McDonald’s opens new restaurants in North America and Europe by franchising, joint ventures or corporate ownership. A strategic objective connected to this intensive growth strategy is global expansion through new locations. McDonald’s generic strategy supports this intensive growth strategy because low costs and low prices empower the firm to easily penetrate markets.

8. Sponsorship McDonald’s became an official sponsor of the Olympic Games in 1976 and has longstanding commitment to the Olympic movement.

9. TV Commercials McDonald’s claims it is showing a ‘brand evolution’ as it launches new Happy Meal ad. … McDonald’s has launched a new campaign in a bid to show off its “brand evolution” and change brand perceptions by convincing parents that the Happy Meal is healthier than ever, having reduced the average salt content by 47.4% since 2003.

10. Market Development In its early years, McDonald’s used market development as its primary intensive strategy for growth. However, market development is now a secondary intensive growth strategy because McDonald’s already has restaurants in most regions around the world, except Mongolia, some parts of the Middle East and west Asia, and the majority of African countries. A strategic objective for this intensive growth strategy is to establish new locations in new markets, such as new McDonald’s restaurants in African or Middle Eastern countries where the company currently has no operations. Based on its generic strategy of cost leadership, McDonald’s supports this intensive growth strategy by using low prices to compete in new markets.

11. Product Development McDonald’s uses product development as its supporting intensive strategy for growth. In applying this intensive growth strategy, McDonald’s develops new products over time, such as new McCafé products. These new products may be variations of existing products, or entirely new products. The strategic objective for this intensive growth strategy is to capture more consumers by attracting them to new products. This intensive growth strategy agrees with McDonald’s broad differentiation generic strategy in terms of new products that make the company distinct.

12. Brand Extension McCafes Introduced in 2014 Successfully opened 62 cafes so far Expected to go up to 140 by this December

13. Line Extension 8 different kind of categories Breakfast Burgers Chicken & Sandwiches Salads Snacks & Sides Desserts & Shakes Drinks McCafe In addition, McDonald’s has Happy Meal The Mac Trio Extra Value Meal All day breakfast

14. Co-branding Coca Cola

15. How McDonald’s Implements IMC ‘ Sing the Same Song ’ in the market TV Advertising Out of Home ( OOH ) – Billboards Free Coupons Public Relationships Weekly newsletters for internal communication team Training and Education opportunities

16. New Mc Strategies Product Development : Focus on core business Quality and taste issues Food delivery methods MBX (McDonald’s Big Extra) Family Value Meal Joint Venture (Franchisee) :  Change methods of dealing with franchisees – To better motivate owners and foster team spirit – Enhance owners’ participation in process improvements Market Penetration and Development – Continue International expansion

17. Product Life Cycle @McDonald’s The French Fries have been an important part of the McDonalds menu worldwide. But now it was in the stage of decline and was actually not generating proper return. In an attempt to refresh it, a new variant was introduced namely Shake Shake Fries . This is being served with chatpata spice mix which has resulted in increase in the sales of French Fries and has elevated it from to the decline stage. This is used to delay the decline of a well established product which has the potential of generating further revenue. Recently launched Gilroy Garlic Fries

18. Who is the Burger King ? Establishment – 1953 / 1940 Total Revenue (FNY 2015) – US$ 4.05 / US$ 25.413 billion Net Income (FNY 2015)– US$ 1.912 / US$ 4.529 billion Total Assets (FNY 2015) – US$ 18.41 / US$ 37.939 billion Total Outlets – 15,243 / 36,615 No. of Employees – 34,248 / 420,000 Worldwide McDonald’s – Burger King –

19. cDonald’s is the real

20. Did you know ? About 15 percent of all McDonald's restaurants are owned by the actual company. The remaining 85 percent are operated under franchises  McDonalds is the leading global food service retailer with more than 36,615 local restaurant serving McDonalds opens a new restaurant every 14.5 hours McDonald’s restaurants feed 68 million people every day. That is more than the entire population of U.K

21. Continues. … McDonald’s is the world’s largest distributor of toys McDonald’s makes about US$75 million per day McDonald’s used to sell pizza in the 70s. A person who lives in the U.S., never more than 115miles away from a McDonald’s Bill Gate has a McDonald’s Gold card for unlimited free fast food The Queen of England owns a retail park in London, which has a drive-thru McDonald's

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