Media ownership There are three types of media ownership: Public owned: Owned by a large amount of the public. Private owned: Owned by a private company. State owned: Owned by the government.
Advantages Disadvantages Public owned Public Broadcast Service (inform, educate, entertain) Variety of programs to suit plural tastes and opinions (BBC1, BBC2, BBC3, BBC4). Does not need to include advertisement. Paid by the licence fees ( The licence fee is classified as a tax) . Private owned Business for profit (M akes money for the shareholders) It can be free for the audience as it is paid by the advertisers and companies who use it. Because it needs to make money, it needs to include publicity and advertisement. Because it needs to make money, it needs to appeal to a mainstream (mass) audience leaving out the minorities and niche audiences. Could be bought by any conglomerate. It certainly may be biased (one sided story) depending on who owns it. State owned Far reaching and all the same news everywhere. Has the resources to be everywhere. Paid by the taxpayer. It certainly may be biased ( t here is only one side to the story, the one that favours the current government policies)
Homework 1 Write as many examples of each type of media ownership as you can think of. You can use internet to research on this topic. Examples Public owned BBC Private owned Yahoo, Northern and Shell, Facebook, ITV, MTV, Virgin, Al-Jazeera, News Co., Google, YouTube,… State owned Australian Broadcasting Co., Spanish TVE, any gov.uk website, Chinese TV, etc … Is Channel 4 publicly or privately owned? Which is the biggest media conglomerate operating in the UK at this moment? Provide as many examples of media platforms owned by the UK government as you can find.
2011
Media Ownership: Who owns the media? http://www.freepress.net/ownership/chart/main July 2015
The Big Six WORLD MEDIA CONGLOMERATES
Can you think of one example of a conglomerate? CONGLOMERATE A conglomerate is a large international organisation that owns many different companies in different media industries (TV channels, newspapers, film studios, radio stations and/or internet companies)
HORIZONTAL INTERGRATION This occurs when one company buys a similar company. e.g. a TV station buys another TV station. This happens commonly through mergers and buyouts. Can you think of one example of a Horizontal Integration?
VERTICAL INTERGRATION This involves a company taking over another company which provides a service at one or more stages of the production process. e.g. a record company might buy a chain of CD retail stores or a movie studio might buy cinemas to exhibit their own films. Can you think of one example of Vertical Integration?
Horizontal and vertical integration http://www.slideshare.net/LiamDonnelly/vertical-horizontal-integration http://disneycompanyprofile.weebly.com/studio-entertainment.html http://www.slideshare.net/HeworthMedia1/sonys-development-and-vertical-integration https://prezi.com/mlknmb8j5pfl/sony-music-entertainment/
Universal
Dreamworks
Walt Disney Pictures
Touchstone Pictures
Miramax Films
Pixar Studios
Warner Bros.
New Line Cinema
Castlerock
Paramount
Metro Goldwyn Mayer
Columbia
Rupert Murdoch
SOLD to Disney in 2019 Closed in 2011 after the phone hacking scandal SOLD to Comcast in 2018
Task Whoever owns the media has a big influence on our lives. Rupert Murdoch is ranked in the list of the most powerful men in the world. Why do you think is that?
Final thoughts... One person owning so much of the media is a good thing! Do you agree or disagree with this statement? Give reasons for this answer.
Media ownership homework Who owns The Daily Mail ? Who owns The Guardian ? What other companies are owned by these ? Make a spider diagram like those shown in the previous lessons. Use a one slide PowerPoint. You should use reliable internet sources to research on this topic. Reference your sources .
Starsuckers (Chris Atkins, 2009) Watch this documentary film. After watching it, you will have to write an essay on the subject, so take notes ! Good image resolution, not very good sound: https://www.youtube.com/watch?v=QlvLr7DSbog&list=PLvEVadvMqJSobVahvpCl9Du62zSKOaQAd Better sound, not very good image resolution: https://www.youtube.com/watch?v=u5QROudsojA&t=1066s
Starsuckers (Chris Atkins, 2009) The following two articles are related to relevant aspects of the film. Read them to find out more about the transcendence and implications of the aspects exposed in the film: The Guardian (14 October 2009, few days before the premiere of the film) https://www.theguardian.com/media/2009/oct/14/starsuckers-tabloids-hoax-celebrities Indexoncensorship.org (08 April 2010, ) http://www.indexoncensorship.org/2010/04/starsucker-uk-media-culture