MEDIA PLANNING BASIC TERMS AND CONCEPTS.pptx

MEDIA PLANNING BASIC TERMS AND CONCEPTS.pptx

1. MEDIA PLANNING BASIC TERMS AND CONCEPTS BY: NADHIRA K. N 4 TH SEMESTER MBA. PRESENTATION

2. TABLE OF CONTENTS Introduction Basic terms and concepts Media planning 01 03 02

3. MEDIA PLANNING Media planning is the process by which marketers determine how, when, and where an audience is given a selected advertising message. Media planners analyze the audiences, channels, and advertisements to determine the most efficient way to communicate a message to the intended audience.

4. Media planning is the process by which advertisers create a plan to guide an ad campaign. It involves making strategic decisions about the most effective channels, timing, and frequency to reach a target audience with a specific marketing message. The goal of media planning is to maximize the return on investment (ROI) for a given advertising budget.

5. BASIC TERMS AND CONCEPTS Target Audience: The specific group of people or demographics that a campaign aims to reach and influence. Reach : The total number or percentage of different audience members exposed to a particular ad or campaign at least once during a specific time period.

6. Frequency : The average number of times within a given period that a member of the target audience is exposed to the campaign Media Vehicle : Specific options within a media type (e.g., a particular magazine, TV show, website) chosen to carry an advertising message.

7. Media Mix : The combination of media types (e.g., TV, radio, print, digital) used in a media plan to achieve the desired marketing objectives. ROI (Return on Investment): The measure of the profitability of an investment relative to its cost. In media planning, it typically refers to the effectiveness of advertising expenditures.

8. Media Buying : The process of purchasing advertising space or time from various media outlets. Media Planning Software: Tools used to analyze data, plan, and optimize media campaigns, often incorporating audience data, reach estimates, and cost data.

9. Media Strategy : The overarching plan that outlines how advertising objectives will be achieved through the use of media. Media Research: The process of gathering and analyzing data about media audiences and their behavior to inform media planning decisions.