Media ppt

1. PRESENTATION ON MEDIA: HOW TO REACH CUSTOMERS PRESENTED BY: ARUN GOEL ISHANT RAHEJA SIDDHARTH JHA RADHIKA GOYAL

2. WHAT YOU THINK OF “MEDIA”? Channels of communication that serve many diverse functions: offering a variety of entertainment either mass or specialized appeal communicating news and information displaying advertising messages. The media carry the advertisers' messages and serve as the vital link between the seller of a product or service and the consumer.

3. TYPES SOCIAL MEDIA PRINT MEDIA TELEVISION NEW MEDIA

4. GLOBAL TRENDS FOR INDIA THE Consumer is no longer a dog, but a cat. More Complex Environment An Age of Data Deluge

5. INDIAN MARKET BRAND PYRAMID

6. Is an Umbrella term that defines the various activities that integrate Technology, Social Interaction and the construction of words, Pictures, Videos and Audio

7. TRENDS IN GLOBAL ONLINE PRODUCTS ONLINE SALES : Software, books, music, videos and flowers . 600million books sold on internet in 2011 . Air tickets, car and Hotel Reservations(about 21%) Most Important APPAREL (The men’s category grew faster than Women) – footwear, jewellery , cloths, home decorations stood at 14%. Health, Beauty, food and beverages stood at 8% and toys, with video games and sporting goods(7%). facebook

8. How does the consumer use the social media in making purchasing decisions?

9. TELEVISION India is the word’s third largest television market after china and the USA. India Media ( HD , Set-top Boxes, Recorders , PDL services, Mobile TV and Computer with TV changer) has developed. Television have multiple factor which is essential part of Human life.

10. ADVERTISING GROWTH Television is best way to advertise a product in to the market .

11. ADVERTISING GROWTH As per market research in 2012 TV advertising sales growth is 35% as compared to 2010 which was 17% increase. Top Market share for advertising field is Food, Banking, daily use material.

12. TOP 10 SECTORS ON TV

13. NEW MEDIA NEW MEDIA IN 21 ST CENTURY IS RELATED TO INTERNET AND INTERPLAY BETWEEN TECHNOLOGY……. NEW MEDIA HELP TO COOMMUNICATE WITH THE CUSTOMER WITH THE HELP OF VIDEOS AND MULTIMEDIA AND THE WEB……

14. WAYS OF NEW MEDIA TO COMMUNICATE WITH THE CUSTOMER INTERNET ONLINE ADVERTISEMENT WEB VIDEOS BLOGS PRODUCT LINKS MOBILES MESSAGES SOCIAL MEDIA

15. BENEFITS FOR BUSINESS TO COMMUNICATE WITH THE CUSTOMES IN MORE EMOTIONAL ENVIROMENT BY ONLINE VIDEOS OF ADVERTISEMENT ON INTERNET BYPASS THE HIGH COST ON ADVERTISEMENT

16. MOBILE MOBILE IS THE BEST WAY OF NEW MEDIA IT HELP IN ACCESSIONG INTERNET QUICKLY SO THAT CUSTOMER ENGAGE WITH ONLINE ADVERTISEMENT. IN INDIA THE COMFORT OF INDIANS IN RECEIVING ADS ON MOBILE IS 72%..WHICH IS MUCH HIGHER THAN AMERICA AND EUROPE…..

17. SURVEY SHOWING INCREASE IN MOBILE ADVETISING MARKET

18. OUTLOOK FOR FUTURE IN INDIA FUTURE OF NEW MEDIA IN MARKETING IS VER GUD……BECAUSE NOW A DAYS LIFE STYLE OF INDIAN CUSTOMER CHANGES….AND IT HELPS FOR THE BUSSINES TO GROW IN FUTURE……

19. thank you

20. QUESTION?