MEDIA – THE MAINSTAY OF DEMOCRACY.pptx

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1. MEDIA – THE MAINSTAY OF DEMOCRACY By: Anushka Bhagat Sara Sarwar Sarah Nisar Soumya Deo Wren Gautam Murtika Manshi Singh

2. Topics: Introduction What is media? Role of money in media Advertisements Democracy and media as the main source of information Television and newspaper,radio,indian cinema

3. Information provided by media Gagging act 1857 Right to information act of 2005 Media as a watchdog Mazdoor Kisan Shakti Sangathan

4. Introduction Johannes Gutenburg’s invention of the printing press enabled the mass production of media , which was then industrialized by Friedrich Koenig in the early 1800 ‘s . Various development in the field of communication technology , since the end of twentieth century , have a great impact on us .

5. The impact of technology can be seen on the billboards, newspaper, periodicals, CDs, DVDs , television programmes , films etc. The media has a great impact on the society . It has become an important part of our lives because it is the prime source for the public to know about the current affairs, sports and games , progress of wars, political situation in the society etc.

6. Thus , it has a great impact on the perception and opinion of the public . That’s why it is difficult to imagine life without them.

7. What is media? Media are the communication outlets or tolls used to store and deliver information or data. Since they help in communicating messages to millions of people at same time , they are called mass media . Radio , television, cinema, newspaper, magazines and internet are the means of communication.

8. The word ‘media’ is derived from the word ‘medium’ , ‘signing mode or carrier’ . The term medium is defined as one of the means of channels for general communication , information or entertainment in society.

9. Types of media 1.Electronic media 2.Print media

10. Electronic media Electronic media is the media that one can share on any electronic device for the audience viewing , unlike static media [printing] . Electronic media is broadcasted to the wider community . Different types of electronic media are Television Radio Internet shops

11. Terms used for electronic media Broadcasting : to send or transmit information through the use of varous electronic media devices Media : the wide world of mass communication through electronic media

12. Benefits and demerits Benefits: Education Informational Exposure Immediacy

13. Demerits Security threats Distraction Addiction High cost development

14. Satellite transmission process Satellites communicate by using radio waves to the antennas on the earth. The antennas then capture those signals and process the information coming from those signals.

15. Print media Print media is the industry associated with the printing and distribution of news through newspaper and magazines . It is one of the oldest and basic forms of mass communication . It includes newspaper, weeklies, magazines, monthlies,and other forms of printed journals .

16. Gutenburg brought out the first printed bible in the mid-15 th century.

17. Benefits and demerits Benefits Appeal to visual leaders Reaches multiple generations Produce loyal customer base Flexible

18. Demerits Not for global audience Higher cost Requires longer lead times Hard to target a specific audience

19. Role of money in media Things like cameras, computer, light transmitters , recorder etc. are the expensive equipments used in media. Many people like director, editor, producer, cameraman , lightman and many others are involved in the process of telecasting the news to you.

20. The studio require constant upgradation of technology to provide quality service. All this needs a lot of investments . Television channels and newspaper are owner or are supported by big business houses.

21. Media is a powerful tool in the hands of rich . They are in media to make money and propagate their class . The biggest sources of income are to advertise a wide range of products from skin creams to cars.

22. Advertisements Advertising is a marketing communication that employees a openly sponsored, non-personal message to promote or sell a product, service or idea . The biggest source of income is to advertise a wide range of products from skin creams to cars .

23. The viewer is exposed to a number of advertisements each highlighting the wonders of its product. Sponsors of advertising are typically businesses wishing to promote their product or service. For example, a feature film of two hour is stretched to four hours, as one advertisement is followed by another during frequent breaks.

24. The condition during the cricket match is similar where advertisements are squeezed in after every ‘over’.

25. Advertising is communicated through various mass media, including traditional media such as newspaper, magazines, television, radio, outdoor messaging of direct mail ; and new media such as search results, blogs, social media,website or text messages .

26. The actual presentation of the messege in the medium is referred to as an advertisement ; advert or ad for short .

27. Democracy & media as the main source of information Democracy means a system of government in which all the people of a assembly can vote to elect their representatives . In a democratic country like India, media plays an important role in creating aware and enlightened citizens .

28. Role of media: Media plays a crucial role in making a healthy democracy. It is the backbone of a democracy. It is like a mirror, which shows us or strives to show us the bare truth and harsh reality of life .

29. The media has undoubtedly evolved and became more powerful over years . It is the media who reminds the politicians about their unfulfilled promises of the time of elections. This reminder compels politicians to be upto their promises in order to remain in power.

30. The media also exposes loopholes in the democratic system, which ultimately helps government in filling the vacuum of loopholes and making the system more accountable , responsive and citizen-friendly. A democracy without media is like a vehicle without wheels.

31. At the age of information technology we are bombared with information . We get the purse of world events with just a click of the mouse . The flow of information has increased manifolds . The perfect blend of technology and human resources (journalists) has not left a single stone unturned in unearthing rampant in politics and society.

32. We are all awarded of what Tehelka did .Thanks to technology that has brought a kind of revolution in journalism.

33. Television and newspaper Television and newspaper are very important means of mass communication . Thus, reporters are always ready to cover rallies protest marches or local body meeting with politician or public officials to answer the queries and apprehension of the people. The queries can be about the success or the failure of plans and facilities promised at the time of election.

34. Radio Radio is an audio device of passing messages to a large audience. Radio involves the process by which messages are sent through electrical waves . In other words the sound could be sent and received through these waves. It also makes the rural , illiterate masses aware of the latest happenings in their region or the country on the whole.

35. Indian cinema Indian cinema has also played an important role in creating awareness about social evils, political malpractices , economic exploitation and the fast changing Indian society and its value system. Some films have very important messages and have great impact on us. Cinema connects different culture and reflects the society through real based stories.

36. It keeps us aware of things happening around us in the community . Cinemas are not only the best way of entertainment but they also teach us . It has both good and bad impact on us.

37. Information provided by media Today the ever increasing hunger of the viewers for the appropriate and live information has led to increase in many hindi and english television channels along with a number of regional channels ,as the media : reminds the politician about their unfulfilled promises. Their responsibilities towards their constituency and the nation.

38. During the election , they help the people specially the illiterates, in electing the right person to power. It is very important that the information provided by media is balanced and impartial .

39. Gagging Act (1857) Promulgated by the governor general “Lord Canning” on 13 th June 1857 , a new press regulation was imposed in whole of the India as an immediate result of the 1857 uprising. This law empowered the government to ban the circulation of any newspaper or other printed material that could have weaken the authority of the British government. According to the new law , all the newspaper have to get licence before their inception.

40. Censorship Indian media is free. But sometimes , the government can ban the media from broadcasting or publishing certain items to protect the interest of our country or some religious/cultural group. This is known as censorship. During World War I, letters written by British soldiers would have gone through censorship. This consisted of officers going through letters with a black marker and crossing out anything which might compromise operational secrecy before the letter was sent.

41. Films have been banned and pulled from theatres or festivals , often forcing directors to make the necessary cuts and revisions.

42. RTI (2005) The right to information (RTI ) act of 2005 was passed on 15 th June 2005. Right to information has been judicially recognised as part of article 19 of Indian constitution . “ All citizens shall have the right to freedom of speech and expression.’’ For proper enjoyment of freedom of speech and expression, it is imperative that correct information is available to the citizens.

43. The right to information is a fundamental right in every sense of the word because it is absolutely essential for the healthy functioning of a modern democracy, since an uniformed citizen cannot possibly be expected to be a good citizen. Under the provisions of Right to Information act, any citizen may request information from a ‘public authority’ ,which is required to reply within thirty days.

44. The Right To Information has enabled the citizens to access the information that is under the control of the public authority . This right has promoted transparency and accountability in the working of different departments .

45. Media like a watchdog Media is like a watchdog in a democracy that keeps government active and public involved . From the position of being a medium of information , it has become a powerful force in our daily life . The selection and the extent of media coverage by a television channel or a newspaper has set objectives behind it .

46. It is important to make a critical appraisal of media before accepting or rejecting the news or the views. Let us hope that the media brings important issues to the forefront , that are otherwise ignored. It must constantly draw the attention of the public and the government towards issues like scarcity of clean drinking water , lack of health facilities, crime and violence , illiteracy , female infanticide etc.

47. Majdoor kisan sakti sangathan The Majdoor Kisan Shakti Sangathan is an indian political organisation best known for its demand for the right to information act which grew out of the demand for minimum wages for workers. Vouchers and names of persons who have paid ages in the construction of schools Dispensaries Small dams Community centres

48. Documents showed that the projects were complete, but it was a common knowledge that funds were misused. The roofless buildings , dispensaries without walls, incomplete dams at community centres having no doors and windows were a proof of the people’s demand.

49. MCQ State true or false : a) The latest technologies help media to reach out to the masses. b) Cable and satellite network could not improve the connectivity in rural and mountainous areas. c) Media will have to take steps to control the misuse of the means of mass communication .

50. d) Television and newspaper reporters are always ready to cover rallies, protest marches or local body meetings with politicians/public officials. e) Readership of print media has declined even with effective and appealing pictures, cartoons, graphs, maps, etc.

51. Answer Key:-a) TRUE b) FALSE c) TRUE d) TRUE e) FALSE

52. ANSWER THE FOLLOWING 1.___refers to various means of communication that help in communicating large no.of people at the same time. Ans.Media 2.Since media help in communicating messages to millions of people at the same time they are called- Ans.Mass media 3._____influenced the development in the field of printing to a large extent. Ans.Chinese

53. 4._____brought out the first printing Bible in the mid-fifteenth century. Ans.Gutenburg 5.In present times it is the prime source for the public to know about the current affairs, sports and games,progress in wars, political situation in the country etc. Ans.Television 6.Communication technology had successfully ended____and gone across international boundaries to create a 'global culture'. Ans.Narrowcasting

54. 7.The____ also help in building public opinion by providing information to the public. Ans.Print media 8.____make the rural , illiterate masses aware of the lastest happenings in their region or the country on the whole. Ans.Television and radio 9.____has also played an important role in creating awareness about social evils,political malpractices,economic exploitation and the fast changing indian society and it's system. Ans.Indian cinema

55. 10. It is very important that the information provided by media is- Ans.balanced and impartial 11. Media is like a ___ in a democracy that keeps the government active and the public involved. Ans.Watchdog 12. .The Right to Information (RTI) act was passed in which year? Ans.2005

56. 13.In 1857 the _____passed the 'GAGGING ACT‘ Ans.British 14. After independence,on 26 January 1950 our Constitution safeguarded the _____ as a fundamental right under Freedom of Speech and Expression with curtain limitations with the interest of public. Ans.Freedom of Press 15. Sometimes the government ban the media from broadcasting or publishing curtain items to protect the interest of the country or some relegious /cultural groups- Ans.Censorship

57. 16. In recent times,the role and importance of media is changing at a rapid speed due to ____,_____and- Ans.Globalisation , privatisation and increasing use of communication satellites 17. RTI is closely linked with our basic rights such as- Ans.Freedom of Speech and Expression and Right to Education 18. Under the provisions of Right to Information Act,any citizen may request information from a- Ans.Public Authority

58. 19. The public authority is required to reply within- Ans.30 days 20. The Right to Information has enabled the ____ to access the information that is under the control of public authority- Ans.Citizens

59. Ending of PPT No one is perfect in this world , so is the media . Here I am not degrading the media, rather I would say there is a lot of scope for improvement by which media can raise upto its aspiration of the people for which it is meant . I cannot think of a democracy without active and neutral media. For being just a informer it has became an integral part of our daily life. With the passage of time it has become more matured and more responsible entity. The present media revolution has helped people in making an informed decision and this has led to a beginning of a new era in democracy.