Melewi UX audit

Here's how we at Melewi do a UX Audit of existing website, web and mobile apps to improve usability and the product's success, based on your business objectives and the target audience.

1. UX Audit Business success through
improved usabilitymelewi.net

2. With a team of product
strategists, design experts
and growth-makers, we
craft revenue-generating
digital products your users
just can't say no to.
With 60+ years of collective
experience, we’ve helped
Fortune 100's, 500's and
ambitious startups around
the world succeed.
We’ve designed 200+ apps
for 50+ countries in 6
continents, reaching millions
of people, making us experts
at turning ideas of any size
into big successes.
Melewi is a product design & growth agency.
We help businesses create products people love.

3. Great results =
Happy clients !
We’ve a proven
track record of
making businesses
around the world
successful "
200
Products
Launched
7
Years in
Business
50+
Countries
Reached
100%
Remote
Team
200%
Love, Effort &
Badass Results
We’ve been mentioned in
a couple of places too #

4. $ Outstanding.
Melewi is an outstanding
design partner.
In fact, they set the standard
for what working with an
agency should be.Daniel Lee McDonalds
% Quality Results.
Quality. Versatility. Results.
Melewi delivered superb quality
and creative thinking every
step of the way.
Samsung was lucky to be able
to attract such a strong design
team.Boris Masis Samsung
& Best business
goal solutions.
With Melewi’s well-organised and
effective workflow that defies
geography and timezones, it’s
great to work with a talented
team who genuinely deliver the
best solution to meet business
goals.Gideon Simons Mediacorp
' App store #1.
We’ve had a very positive
experience working with
Melewi, who helped us deliver
an on-point app which went on
to reach #1 on several app
stores around the world. I’d
recommend Melewi without
hesitation.Andrew Hall myKicks

5. Design evaluation &
documentation
UX Audit
Workshops
UX Audit
preparation
Testing user
journeys
The Melewi UX Audit
FrameworkBusiness + product
strategy & roadmapping User experience &
user interface design User testing,
research & validation Design report with a
thorough UX & UI analysis
melewi.net
Understanding business
and user insights and
goals to create the perfect
product strategy and
roadmap to achieve them.
✦Defining UX goals
✦Primary scenarios for
user journeys
✦Creating user personas
Preparation of primary
user scenarios and user
journeys, in order to
determine which ones will
bring most value in testing.
✦Creating user journeys
✦Review of existing
analytics
User research is critical to
any business, and in this
phase, we talk to potential
real-life customers to get
feedback and validation.
✦Identifying weak points
✦Identifying strong
points
Compiling our findings into a
comprehensive design report,
which your team can use at any
point to improve your product’s
success.
✦User journey design
evaluation
✦Detailed suggestions on
design improvements
✦Detailed suggestions on
usability improvements

6. melewi.net
UX Audit
Workshops
Demystifying
investment
productsValue Proposition
Why are you awesome? Describe ‘why’, not ‘what’
Unprecedented
convenience with
aggregation and
tracking
Removes
frustration from
jargon for better
understanding
and confidence
Easy access to
advice with a one-
click help request
from a vetted
financial advisorCompetitive Landscape
FinAggre
InvestOkay
BitWallet
UInvest
Goal You
Studying competitors lets us uniquely
and strategically position ourselves
Great points!
We’re firm believers that
behind every successful
product lies a thorough
understanding of the
business side of things.
The Melewi UX Audit is about perfectly aligning
business and user goals with product expertise.
We leverage business know-how with market
experience to craft the right customer-winning
product and roadmap for you.
Setting a perfect product vision &
roadmap to smash your business goals
Great product strategy ≠ Only design decisions
= Aligning user goals + business goals

7. Pairing UX design and UI design for the
most intuitive and polished experience
Great product design ≠ Only pretty colours and fonts
= Effective and cohesive UX & UI design
Every beloved product
shares one thing in
common — a killer,
polished and on-point user
experience and interface.
Melewi UX Audit is about turning your vision into a
delightful and compelling reality. In this phase, we prepare
the main scenarios and user journeys that we should test
in order to get the best results. We’ll also review any
existing data from the usability of the product.
melewi.net
UX Audit
preparation

8. Winning customers through design
problem-solving & opportunities
Business & product validation ≠ A confident guess
= Real feedback from users
The UX Audit is not only
based on our design
expertise. We conduct user
research with your user
persona to understand the
pain points of your product.
We don’t just focus on ads or click-
through rates. We hunt down churn
problems, find better ways for real
customer feedback, and leverage our
market experience and know-how to
find you your best users.
melewi.net
Testing user
journeys

9. (
Apple app
store rank #1
Design
evaluation &
documentation
A comprehensive report on design
strengths and weaknesses
Goal oriented design ≠ Doing more of what worked
= UX + UI analysis based on data
Through years of market
research in over 50 countries,
and decades designing to win
users and generate revenue,
we’ve become hard-earned
battle-tested design experts.
After we understand your user flows
and go through your entire product,
both internally and with real testers,
we’ll compile our findings into a
design guide that you can refer back
to at any point.
melewi.net

10. UX Audit Workshops
~3 hours
The sprint starts with workshops to
get aligned with your business goals +
objectives, as well as any user insights
and behaviours for us to make the
right product and design decisions.
melewi.net
UX Audit preparation
1 day
Using the information from the
workshops to prepare user
scenarios and user journeys +
reviewing any existing insights
from the product usability.
Design evaluation
5 days
Our team of design experts will
use their extensive experience
and knowledge of UX principles
to evaluate the current product
usability.
Testing customer journeys
3-5 days
Recruiting test subjects and
conducting user research. Additional
costs may occur depending on the
used research tool.
Documentation
2 days
We’ll use our expertise and user
research findings to put everything
together in a document you can refer
back to anytime.
SGD 120 / h
x 50 hours in 2 weeks
= SGD 6kEstimated time & cost
The Melewi UX Audit1 Sprint = 2 weeks

11. Melewi is more than just an agency, and
you’re more than just a client. The term we
prefer is “partners-in-crime”.
Our diverse and crazily experienced team of
business strategists, product designers and
growth-makers, will bring you all they’ve got.
Seven years of battle-testing our
methodology means you can count on us to
create effective, organised and accurate
work that delivers results quickly.
Because if you don’t win,
we don’t win.
Melissa Ng
CEO
) Singapore
Peach McAndrew
COO
* Philippines
Mary Silvestre
eCommerce Strategist
+ Visual Designer
* Philippines
Rikke Gantzel
Sportstech & Media Strategist +
User Interface Designer
+ Denmark
Rumen Manev
Head of Partnerships
, Germany
Rackley Nolan
Strategic Partnerships
- New Zealand
Nasos Kouroupis
Fintech Strategist + Interaction
Designer
. Greece
Your product success
partners-in-crime

12. From one-person startups to global
corporations, we’ve worked with over
100 businesses of all shapes and sizes
in over 50 countries who all trust us to
bring them success.
Work with us!
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Want customers who
love your product?
[email protected]
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