Merchandising mix of H & M.;Also Pricing,Innovation and Marketing.

Merchandising mix of women's wear department of H&M. This PPT also explains the brands Innovations, Marketing and Pricing.

1. KARTIKA|CHHAVI|NEELAM|SAMARTH|SOWMYA|TRIPARNA

2. ERLING PERSSON Founder of EST. In 1947 Hennes & Mauritz AB Existence-62 Countries Over 4000 Stores globally “ Fashion & Quality at the best price” 9 Stores in India 2

3. VR Bengaluru, Black Box, Whitefield Main Road, Mahadevpura 560048 Bengaluru H & M in Bengaluru 3

4. Store Design & Store Layout RETAIL STORE ONLINE STORE Store Front : -Shows some outfits & designs in the store Informs about Big season Sale Store Layout: -Free flow layout -Easy to find clothes Web Front : -Shows many outfits -Shows different categories Shows big mid-season sales 4

5. MERCHANDISING PHILOSPHY AT H & M 5

6. MERCHANDISE MIX AT H & M 6

7. MERCHANDISE MIX AT H & M Men’s- 18.9 % Women’s- 81.8% Men’s- 39.7% Women’s-60.3% Boy- 48.6% Girl-51.4% 7

8. WOMENS WEAR 8

9. 9 WOMEN’S WEAR AT H &M

10. DRESSES & JUMPSUITS CATEGORIES SIZES COLOURS MATERIALS SHORT MID-LENGTH MAXI JUMPSUITS XS - XL COTTON VISCOSE JACQUARD INR 5,27- 21,921 LACE 10

11. TOPS,SHIRTS & BLOUSES CATEGORIES SIZES COLOURS MATERIALS VESTS CROP TOPS BASICS LONG SLEEVE SHORTSLEEVE BLOUSES SHRUGS XS - XL COTTON POLYESTER VISCOSE INR 351- 3,520 11

12. SKIRTS & SHORTS CATEGORIES SIZES COLOURS MATERIALS COTTON POLEYSTER XS - XL Short Midi Maxi A-Line Pencil Pleated INR 703- 7,042 12

13. BLAZERS & KIMONOS CATEGORIES SIZES COLOURS MATERIALS Waistcoats Fitted jackets Draped jacket XS - XL COTTON POLYESTER DENIM INR 1,143- 5,281 13

14. TROUSERS & JEANS CATEGORIES SIZES COLOURS MATERIALS 24/30- 36/34 COTTON INR 703- 3,520 DENIM Super skinny Skinny Shaping Straight Bootcut Boyfriend Loose 14

15. CARDIGANS & JUMPERS CATEGORIES SIZES COLOURS MATERIALS XS - XL COTTON WOOL ACRYLIC INR 799-5999 Jumpers Hoodies & Sweatshirt Cardigans Turtlenecks 15

16. SWIMWEAR CATEGORIES SIZES COLOURS MATERIALS XS - XL LYCRA SPANDEX INR 1799-2299 Halter Neck Sports Swimsuit Beachwear 16

17. LINGERIE CATEGORIES SIZES COLOURS MATERIALS 32-44 Mesh Lace Cotton Satin INR 399-1999 Bras Briefs & knickers Bodys & corsets Basics Shape lingerie Functional bras Tights 17

18. NIGHTWEAR CATEGORIES SIZES COLOURS MATERIALS XS - XL COTTON HOSIERY SATIN INR 799-1999 Pajamas Night slips & Robes Slippers 18

19. SPORTSWEAR CATEGORIES SIZES COLOURS MATERIALS XS - XL COTTON LYCRA POLYESTER ELASTANE INR 399-2299 Tops Jackets & Fleece Bottoms Sports Bras Running Training Yoga 19

20. FOOTWEAR CATEGORIES SIZES COLOURS MATERIALS 35-42 COTTON POLYESTER RUBBER LEATHER INR 799-2699 Pumps & High Heels Ballerinas Sandals & Espadrilles Sneakers Boots & Shoes Slippers 20

21. ACCESSORIES CATEGORIES SIZES COLOURS MATERIALS LEATHER WOOL COTTON INR 599-7999 Bags Hats/ scarf/ gloves Hair Accessories Sun glasses Belts Jewelry Watches 21

22. MATERNITY WEAR CATEGORIES SIZES COLOURS MATERIALS XS - XL COTTON DENIM INR 799-2999 Tops Bottom Jeans Best Basics Dresses Nursing Tights & Leggings 22

23. PRODUCT ASSORTMENT ANALYSIS 23

24. ASSORTMENT DEPTH & WIDTH ANALYSIS PRODUCT DEPTH PRODUCT WIDTH Many products in every product line Many product lines in every category HAS NARROW & DEEP ASSORTMENT 24

25. COMPETITORS 25

26. THE MARKETING MIX PRODUCT 26

27. PROMOTION H&M’s target customers are young women who want more fashion cloth at low price A blog written by Miss. Malini prior to store launch A multi-channel promotion strategy -advertising, internet promotion, sales promotion was adapted by H&M as well as promotion through youth icons Yearly competition inviting designer students aged b/w 19-25. 27

28. PLACE Distribution channel is direct distribution, from producer to customers. By cutting middle transaction, it reduces cost and assures quick delivery Design clothes and outsources it to developing countries, for example: Basic goods are made in Asia, while fashionable goods are made in Turkey Does not have any franchise stores H&M logistics focused on simplicity, reliability and transparency 28

29. 29 RECOMMENDATION: “THE MODEL EFFECT”

30. 30 Campaigns and designer collaborations H&M Designer collaborations 2006: Viktor & Rolf 2007: Roberto Cavalli 2008: Rei Kawakubo and Comme des Garçons 2009: Matthew Williamson, Jimmy Choo , Sonia Rykiel 2010: Sonia Rykiel , Lanvin 2011: Versace 2012: Versace, Marni , Maison Martin Margiela 2013: Isabel Marant 2014: Alexander Wang Style icon collaborations 2006: Madonna 2007: Madonna, Kylie Minogue 2012: David Beckham 2012: Anna Dello Russo 2013: Beyoncé

31. 31

32. PRICING STRATEGY 32

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34. 34

35. 35 This objective was achieved in two steps:

36. 36

37. INNOVATIONS AT H & M 37 Rothwell’s Five Generations of Innovation” Model

38. 38 INNOVATION WITH A CAUSE 2008: Fashion Against Aids 2008: Marimekko 2009: Fashion Against Aids 2009: Jesper Waldenstam , Liselotte Watkins (H&M Home) 2010: Black Book 2010: Julie Verhoeven (H&M Home) 2010: Lovisa Burfit (H&M Home) 2011: Elin Kling 2011: Fashion Against Aids 2011: Swedish Hasbeens 2011: Knotted Gun, Non-Violence organisation 2011: Trish Summerville, The Stockholm collection: The Girl with the Dragon Tattoo 2012: Fashion Against Aids 2013: H&M for Brick Lane Bikes

39. 39 FASHION AGAINST AIDS COLLECTION

40. 40 KNOTTED GUN – NON VIOLENCE COLLECTION

41. 41 “Sustainability is a long-term trend at H&M. This April H&M, as part of its focus on sustainability, will introduce Conscious Collection, an ongoing range for women, men and kids, made from environmentally-adapted and greener materials such as organic cotton, Tencel ® and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most important colours this spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise , frills and draping. The Conscious Collection will be on sale in all H&M stores from April 14th.”

42. 42 SUSTAINABILITY IS THE WAY !!

43. 43 An Example of Process Innovation: CONSCIOUS COLLECTION

44. 44 IT’S OTHER VENTURES 44

45. 45 CONCLUSION H&M has come a long way from selling only womens clothing back in 1947 to become a multinational company serving both men's and womens clothing in most countries worldwide. It is publicly listed in NASDAQ as OMX of Stockholm. By the end of the first quarter of fiscal year 2014, H&M group had 3,200 stores globally in 54 countries employing 116,000 employees. It announced that sales including VAT amounted to Swedish Krona (SEK)150 billion and a profit after tax of SEK 17.3 billion which is an increase of 13% comparing to fiscal year 2013 and the same percentage of increase for gross profit. The company does not own any factories and it works with 900 “Independent Suppliers” instead, mainly in Asia H&M is ranked as the 5 th Global Fashion Retailer and gained itself the same rank in the World’s Top 10 Most Innovative Style Company list 2014 according to Fast Company & Inc. website. It’s ranked #30 In Forbes Most Valuable Brands Listand is the first fast fashion brand retailer appears in the list. The company was named 2014 World's Most Ethical Company by the Ethisphere Institute

46. THANK YOU! 46