MFP Brand portfolio-UPDATE JAN13

Inspired by British avant-garde and entirely realised by Italian artisans, MFP Jewellery is a conceptual brand created by Maria Francesca Pepe. The contrast of bold, sharp and geometric designs, combined with a touch of romanticism and sub-culture references is what differentiates the MFP collections and makes it the brand of choice of the trendsetters. Art movements, femme fatale, disco 70s, and the pop and punk cultures have been influential factors in the creation of The MFP range. They may be dangerous looking and suggestive, but the classic simplicity of The MFP designs ensure that they retain versatility. Collaborations with high-end brands, celebrities stylists, as well as high street mega retailers include: Urban Outfitters (US and UK), Topshop, Roksanda Ilincic, Amanda Wakeley, Lady Gaga by Nicola Formichetti and Rihanna by Mel Ottenberg. MFP has been initially supported by Fashion East, New Gen, British Fashion Awards and Vogue Talents, and developed into an international brand with worldwide luxury as well as contemporary distribution and extensive press exposure. In MFP hands ancient symbols serve as amulets, enhancing the ultimate jewellery function as the perfect gift. Shapes and classic elements are reinterpreted from their traditional and ethnic forms within a post-modern aesthetic, adding a techno-deco appeal. The MFP vision is to create beautifully handcrafted timeless jewels of superb quality with cutting edge design for cool-girl with a slightly subversive twist.

MFPepe's six-year-old namesake line is known for high-concept, graphic designs that traditionally find a loyal following within the fashion and celebrity set

1. BRAND PROFILE

Inspired by British avant-garde and realised by Italian artisans, MFP Jewellery, is a conceptual brand created
by Maria Francesca Pepe. The contrast of bold, sharp and geometric designs, combined with a touch of
romanticism is what differentiates the MFP collections and makes it the brand of choice of the trendsetters.

Art movements, femme fatale, disco 70s, and pop culture have been influential factors in the creation of
The MFP most iconic pieces including the infamous Tubulars, the Ade rings, the Rihanna ear-cuff and chain,
among many others.

Collaborations with high end brands, celebrity stylists, as well as high street mega retailers include: Urban
Outfitters (US and UK), Topshop, Roksanda Ilincic, Amanda Wakeley, Lady Gaga by Nicola Formichetti
and Rihanna by Mel Ottenberg.

In MFP hands ancient symbols serve as amulets, enhancing the ultimate jewellery function as the perfect gift.
Shapes and classic elements are reinterpreted from their traditional and ethnic forms within a post-modern
aesthetic, adding a techno-deco appeal. The cross, the harness, and the heart, gain fashion relevance.

The MFP vision is to create beautifully handcrafted timeless pieces of superb quality with cutting edge design.


DESIGNER PROFILE

Italian-born, Maria Francesa Pepe, after literature studies completed her BA in Fashion Design at the Instituto
Marangoni in Milan, and then moved to the prestigious Central St Martins in London to accomplish
her Masters in Women’s Wear Fashion.

Drawing on her experience of having worked as a fashion designer in both Milan and London,
she founded her eponymous brand in 2007 focusing on cutting edge fashion jewellery.

Her accolades include the British Fashion Award nomination, Fashion East, New Gen and Vogue talent
sponsorships, which naturally led to achieving international press recognition, high profile celebrity endorsements,
strategic brand collaborations and global distribution in luxury retail establishments.

Based in London, Maria gains inspiration from the thriving artistic scene, which complements her creativity
and predisposition to art and music.
JEWELLERY - WEAR

2. ‘PARADOXA’
S/S 08
‘MUCHA’
F/W 08-09
‘ART-BRUT 09’
S/S 09
‘LES C’
F/W 09-10
‘BATHING BEAUTIES’
S/S 10
‘IN THE WOODS’
F/W 10-11

3. ‘CAN’T BUY ME LOVE’
F/W 12-13
‘VELENO’
S/S 12
AMORE LOS UNE’
S/S 11
‘FORTUNA’
F/W 11-12
‘HEARTBEAT’
S/S PRE-13
‘ELEMENTAL’
S/S 13

4. THE MFP CULT
Rihanna Ear Cuff Rainbow cuffAde RingsSpikes Earrings Kate Hoop
Letter Safety Pin Studded Tubular
Bauhaus Earrings Stackable Piercing RingsCan’t Buy Me Love Collar PinCalliope Necklace
Screw RingRainbow ring

5. THE MFP LOOKBOOKS
From F/W12 ‘Can’t buy me love’ - Paco necklace, as seen on W MagazineFrom F/W10 ‘In the woods’ - Chains Trousers , as seen on Lady Gaga

6. MFP MAN-01
ss13
INSPIRATION:
MFP-MAN is intended a s an E xclusive Cap sule collection which brings the mfp aesthetic
towards a new direction.
industrial and sleek at the same time, MFP-MAN jewellery range is
inspired by the mechanics of crafting tools and the sense of virilty .
there is a playful edge to each element, like in the engra ved cm on the shin y ring band,
the chunky varnished chains, the rolling wheels of studs and the twisting screw-like lobster lock .
materials and finishing:
-Italian Silver 925
rhodiated , oxidated , ruthenium plated and hand polished
-0.15 micron plated german bra ss
nickel free, hypoallergenic, acrylic varnish on ruthenium plating.
MFP-MAN logo is carved on each piece.
hand made in Italy.

7. LOOK-BOOKS MIX

8. Vogue Paris - Cover
Ade hoop
FRANCE
Vogue Japan
Black Tubular choker
W Magazine
Paco necklace
Elle Italia - Cover
Yellow Tubular bracelet
Vogue Russia
Ade rings, hoops and Stud bracelets
Harpers Bazaar UK
Gold Tubulars chokers
JAPAN US
UK RUSSIA
Vogue Korea - Cover
Shirt Collar necklace
ITALY
KOREA
CHINA
Harpers Bazaar China
Yellow Tubular choker
PRESS SELECTION

9. CELEBRITIES

10. MFP for ROKSANDA ILINCICMFP for EMILIO DE LA MORENA MFP for URBAN OUTFITTERS
COLLABORATIONS

11. MFP for AMANDA WAKELEY
MFP for WOLFORD
MFP for TREKSTOCK MFP for TOPSHOP
MFP for ALDO

12. S/S 10
- BRITISH FASHION AWARDS NOMINATION for EMERGING ACCESSORIES
- WHITE CLUB F/W 11
VOGUE TALENTS
F/W 10
NEW GEN (TOPSHOP)
F/W 09
FASHION EAST
ACHIEVEMENTS AND AWARDS

13. current Stockists SELECTION
MFPepe.com
1O Corso Como, Italy
LuisaViaRoma, Italy
H2O, Italy
Tearose, Italy
Harvey Nichols UK
Kabiri, London
Urban Outfitters, UK
Urban Outfitters, USA
Alter Concept Store, Shanghai
Five Story, NY
Lo Spazio, Saudi Arabia
Aishti, Lebanon
Grain, Kuwait
Harvey Nichols Hong Kong
Ligerstore, Hong Kong
Daily Project, Korea
Seibu, Hong Kong
Limitless Luxury, Japan
Sister, Japan
InHabit, Singapore
May Day Market, Australia
Amazon.co.uk
Asos.com
Avenue32.com
My-wardrobe.com
Yoox.com
PRESS
London - Press Office
Sophia Hoddinott
[email protected]
The Studio
2A Kempson Road -Fulham
London SW6 4PU
T/F: 0044 (0) 207 751 0007
-
LA - Celebrity Endorsment
Preface Public Relations
Lindsey Larson
[email protected]
www.prefacepr.com
Showroom
147 N Vista Street
Los Angeles CA 90036
CREATIVE and COLLAB ORATIONS
Maria Francesca Pepe
[email protected]
SALES
Renee Callebaut
[email protected]
T/F: 0044 (0) 207 751 0007
Contacts
WWW.MFPEPE.COM