Milli jain (Retail Space Planning)

As A Commercial Interior Design Student This Project On Retail Spaces Showcases My Expertise Learnt During My Study Of Retail Spaces, Confirming To NSQF Level 6 Of NSDC, At Dezyne E'cole College.
The Project Report Includes The Design Of A Retail Store. The Store Is Of An Emerging Brand “Pinnakle” .Have Enlisted Different Retail Sectors And The Various Types Of Retail Stores. How The Design And Planning Of Retail Spaces Should Be Done? How To Create Display Spaces Which Are More Effective? Are All Discussed Here.
More Focussing Has Been On The Consumer Behaviour For Designing Effective Store Layout. While Designing The Store Layout Principles Of Design Has Been Followed.
All The Designing Boards, Architectural Layouts, Cut Sheets, Detail Drawings Has Been Showcased In My Portfolio Pages.
My Project Focuses On The Product Displays Of Fashion Accessories Like Handbags, Female Designer Bags And Fashion Formal Informal Shoes. Mainly Under The Fashion Retail Sector.
I Request You To Please Go Through The Pages Of My Portfolio Pages.

2. Dezyne E’cole College
106/10, Civil Lines, Ajmer
Tel-01452624679
www.dezyneecole.com
2017-2018
Project Report On
Retail Space Planning
At
Dezyne E’cole College, Ajmer
Submitted To
Dezyne E’cole College
Towards The Partial Fulfillment Of
2
nd
Year Commercial Design
Diploma
NSQF Level 6 (NSDC)
By:
Milli Jain

3. SYNOPSIS
AsACommercialInteriorDesignStudentThisProjectOnRetailSpacesShowcasesMy
ExpertiseLearntDuringMyStudyOfRetailSpaces,ConfirmingToNSQFLevel6OfNSDC,
AtDezyneE'coleCollege.
TheProjectReportIncludesTheDesignOfARetailStore.TheStoreIsOfAnEmerging
Brand“Pinnakle”.HaveEnlistedDifferentRetailSectorsAndTheVariousTypesOfRetail
Stores.HowTheDesignAndPlanningOfRetailSpacesShouldBeDone?HowToCreate
DisplaySpacesWhichAreMoreEffective?AreAllDiscussedHere.
MoreFocussingHasBeenOnTheConsumerBehaviourForDesigningEffectiveStore
Layout.WhileDesigningTheStoreLayoutPrinciplesOfDesignHasBeenFollowed.
AllTheDesigningBoards,ArchitecturalLayouts,CutSheets,DetailDrawingsHasBeen
ShowcasedInMyPortfolioPages.
MyProjectFocusesOnTheProductDisplaysOfFashionAccessoriesLikeHandbags,
FemaleDesignerBagsAndFashionFormalInformalShoes.MainlyUnderTheFashionRetail
Sector.
IRequestYouToPleaseGoThroughThePagesOfMyPortfolioPages.

4. I,MilliJain,StudentOfDezyneE'coleCollege,AmExtremelyGratefulToEachAndEvery
IndividualWhoHasContributedInSuccessfulCompletionOfMyProject.
IWouldLikeToExpressMySpecialThanksOfGratitudeTowardsDezyneE’coleCollege
AndItsMentorsForTheirGuidanceAndConstantSupervisionAsWellAsForProvidingMe
TheNecessaryInformationAndSupportRegardingTheCompletionOfProject.
IAlsoWantToThankMyParentsAndMyFriendsWhoHelpedMeALotInFinalizingThis
ProjectWithinALimitedTimeFrame.
ThankYou
DueRegards
MilliJain
ACKNOWLEDGEMENT

5. GRADE SHEET
ThisProjectReportOfMs.MilliJain,AStudentSecondYear,CommercialDesign
Diploma,NSQFLevel6OfNSDC,HasBeenCheckedAndIsGradedAs
ThankYou
Principal
(Seal&Sign)

6. ABOUT ME
CONTACT
www.dezyneecole.com
[email protected]
9829024839
0145-2629679
www.linkedin.com/in/milli-
jain-b809a8105
INTERESTS
▪Idea Generation
▪Good Knowledge Of
Colours
▪Drafting(Metric
Projections)
▪Stylising
▪Model Making
LEARNING OUTCOMES
▪Project Handling.
▪Residential Space
Planning.
▪Designing And Planning
Commercial Spaces.
▪Lighting Design.
▪Furniture Design.
▪3D Rendering.
▪ExplainedAboutPrimary
ElementsOfDesignAnd
UniversalDesignInIdentity
Exhibition(2016).
▪Showcased My Residential
Project In Identity Exhibition
(2017).
▪Prototype
Development.
▪HandledAResidential
Project.
▪Handled Live Site Project In
Restaurant Design.
▪Worked On Retail Space
Planning And Visual
Merchandising.
ACTIVITIES
DIGITAL SKILLS
EDUCATION
B. Com.
BachelorOf
Commerce,Govt.
College,Ajmer
(2014-2017)
2014
1 Year Residential
Design Diploma,
NSQF Level 5 Of
NSDC, Dezyne
Ecole College
(2016-2017)
Diploma
2016
1 Year Commercial
Design Diploma,
NSQF Level 6 Of
NSDC, Dezyne
Ecole College
(2017-2018)
Diploma
2017
BachelorOf
ScienceInInterior
Design, Dezyne
Ecole College
(2016-2019)
B. Sc.
2016
School
1999
Did My Schooling
From St. Stephens
Sr. Sec. School
Ajmer (1999-2014)
Designisallaboutobservationandidea
generation.Itcanbesimpleaswellas
complex, itshouldbe personal.
EverywhereIturnIseecolours,textures
andpatterns.Ialwayshadattraction
towardsbeautifularchitectureofthe
world,designedspacesofcommercial
andresidentialareaswhereavarietyof
textures,coloursandstyleswereused.I
honedmyskillslaterinthisfieldandmade
mycareer.TodayIwanttoexcelinthis
fieldanddevelopnotonlybeautifulbut
functionalspacestohelpmakedreamsof
peopleintoreality.

7. COLLEGE FRAME

8. Retail Spaces
Retail Sectors
Retail Stores
Store Layout
Types Of Plans
Merchandising Process
Arena Principle
Designing Process
Brainstorming Papers
Style Board
Mood Board
Architectural Layouts
Basic Layout
Detail Layout
Circulation Layout
Flooring Layout
Elevations
Elevation Wall 1
Elevation Wall 2
Elevation Wall 3

9. Introduction To:
Retail Spaces

10. Introduction To: Retail Spaces
RetailIsTheActivityOfSellingGoodsDirectToThePublic,UsuallyInSmallQuantities.IfSomethingIsSoldRetail,
ItIsSoldInOrdinaryShopsDirectToThePublic.RetailingInvolvesTheProcessOfSellingConsumer
GoodsOrServicesToCustomersThroughMultipleChannelsOfDistributionToEarnAProfit.RetailersSatisfy
DemandIdentifiedThroughASupplyChain.SomeOfTheEarliestRetailersWereItinerantPeddlers.TheTerm
"Retailer"IsTypicallyAppliedWhereAServiceProviderFillsTheSmallOrdersOfALargeNumberOfIndividuals,
WhoAreEnd-users.ShoppingGenerallyRefersToTheActOfBuyingProducts.SometimesThisIsDoneTo
ObtainFinalGoods,IncludingNecessitiesSuchAsFoodAndClothing;SometimesItTakesPlaceAs
ARecreationalActivity.RecreationalShoppingOftenInvolvesWindowShopping(JustLooking,NotBuying)And
Browsing:ItDoesNotAlwaysResultInAPurchase.
ModernRetailersTypicallyMakeAVarietyOfStrategicLevelDecisionsIncludingTheTypeOfStore,
TheMarketToBeServed,TheOptimalProductAssortment,CustomerService,SupportServicesAndTheStore's
OverallMarketPositioning.
FlagshipstoreConceptstore
Lifestylestore
Pop-upstore
RetailStores

11. A. Concept Store:
ItIsAPlaceWhereNewRetailingIdeasAreTestedOr
PromotedForTheFirstTimeInASpecificLocation.The
SiteIsUsuallyAKeyRetailSpaceWithAHighFootfallAnd
SalesActivities.TheAimIsToSeeIfTheNewStore
ConceptAchievesAGoodResponseFromThePublic
WhoWouldUsuallyBuyIntoTheBrandAndIsNewBreed
OfCustomersCanAlsoBeAttracted.TheSuccessOr
FailureOfTheNewConceptIsJudgedQuiteCrudelyIn
SalesFigure.IfSalesGoUpTheConceptIsASuccess.
ThereAreCasesWhereTheConceptStoreInAMajor
LocationIsSuccessful.ButTheRolloutInTheSmaller
CitiesMayNotWork.ThisIsBecauseInPoorerAreasThe
ImplementationOfAPolishedNewSchemeMay
IndicateMoreExpensiveLevelOfProductThatMay
AppearUnobtainable,ResultingInTheDownwardsTurn
InSalesForThisReasonTheDesignersNeedToBeCareful
InUnderstandingTheMarketOfAParticularPlaceTo
InputAConceptAtAnAcceptableLevel.
Levis Concept Store, Tokyo

12. B. Pop-up Store:
OnePhenomenonCurrentlyGrippingRetailCultureIsA
PopUpStoreOrInstallation,WhichIsADerivativeOf
GuerrillaMarketing.TheIdeaIsThatAStoreWillAppear
InALocationForAMinimumAmountOfTime.ItMayBe
InTheFormOfATemporaryStructureOrASpaceThatIs
NotUsuallyAssociatedWithRetail.TheVenueAndThe
EventIsNotAdvertised,AimingTheConceptForThose
WhoKnowAboutIt.ThePopUpStoreConceptIs
AssociatedWithCuttingEdgeAndBeingWithTheOne
InCrowd:IfYouDon’tKnowAboutIt,YouDon’tNeedTo
KnowAboutIt,TypeOfPsychology.ThisConceptIs
RealisedToLiftTheStatusOfTheDifferentKindOf
ProductThatCouldOnlyBeFoundInTheExquisite
TemporaryLocation.
Levis Pop-up Store, Paris, France

13. C. Flagship Store:
TheJobOfFlagshipStoreIsToPromoteABrandInLarge,
KeyRetailSitesAroundTheWorld.TheInteriorsAreOften
AnExtensionOfThatFoundInARetailersChainStore,
ButProducedToAHigherSpecificationAndWithUnique
FeaturesThatActsAsABrandsStatement.TheFlagship
StoresInfluencesTheBrandChoiceMadeByThe
Consumer ThroughCreatingAnExhibitionLike
ExperienceThatIsMoreLikeATouristAttractionThanA
PlaceToShop.
TheIdeaIsThatTheConsumerWillVisitAFlagshipStore
MayOrMayNotPurchaseGoods.ButByVisitingThey
BuyIntoTheBrandAndMayShopInTheRetailers‘Other
StoresCloserToHome.TheFlagshipStoreIsAClever
MarketingToolAndAimsToSubConsciouslyStimulate
TheConsumerIntoChoosingAParticularBrand.
Levis Flagship Store, Regent Street

14. D. Life Style Store:
TheConceptOfLifeStyleStoreWasDerivedFromThe
IdeaThatAChainStoreCouldProvideADiverseProduct
RangeUnderOneBrand.ThisWasSeenAsBeen
AspirationalForTheConsumerAsTheyCouldThanBuy
IntoAWholeLifeStyleExperience.TheLifeStyleStore
CanIncorporateAllTheRetailSectorsByOffering
Fashion,HomeWearAndEntertainmentDepartments.
TheLifeStyleStoresSometimesSeesTheMergerOf
DiverseRetailingSuchAsABankWithACoffeeShopOr
ASportsStoreWithTheTechnologyArea.
BMW Lifestyle Store

15. DifferentRetail Sectors
RetailSpacesCanBeDefinedAndIdentifiedThroughDifferentRetailSectors,TheseSectorsCanBeBroadly
DescribedAs:
Food-EvolutionOfMarketIntoSupermarketAndSpecialityFoodStores,
Fashion-Clothing,Shoes,AccessoriesAndBeautyProducts.
Home-DIYStores,Furniture,FabricsAndCookWear.
LeisureAndEntertainment-Sports,Technology,Travel,Finance.
EachSectorHasBeenInfluencedThroughSocial,EconomicConditions,Politics,HistoryAndTheDevelopment
OfDesignProcessesAndAlsoTheOnGrowingOnlineMarket.
Home SectorFood Sector
Leisure & Entertainment
SectorFashion Sector
Retail Sectors
1.Supermarket
2.MarketHalls
3.MarketStalls 1.Premium Fashion Label
2.Boutiques
3.Mass Consumed
Fashion Empire.
1.Sports
2.Technology
3.Travel
4.Finance
1.CookWear
2.Furniture

16. A.FoodRetail:
FoodRetailIsAHugeIndustryWhichHasCafé,Restaurant,CoffeeShopAndSupermarkets.
1.Supermarket
2.MarketHalls
3.MarketStalls
1.Supermarkets:
TheRiseOfSupermarketsCameDownIn1920’s.HereProductDisplaysAreMoreLikeStreetMarketAndOld
MarketHallsWithTheProduce,StagedHigh,ColoursOfFoodAndPackagingAreMainlyForAttractingSales.
TheLayoutOfTheAislesAreMainlyToPushTheCustomerTowardsAParticularDirection.
TheFoodHereTendsToBeCheapAndEasilyAccessibleAndReadilyAvailable,DoNotDependOnSeasons
ToGrow.ThisHelpsToSustainOurModernLifestyle,LongWorkingHoursAndTheMoveOfWomenAwayFrom
TheHomeIntoTheWorkingPlace.SupermarketsAreNowADestinationForAllTypesOfRetailComingTogether
UnderOneRoof.ItIsVeryOrganisedAndEasyToNavigate.FruitsVegetablesAreGroupedTogetherAnd
TodayThisKindOfMarketIsAnEssentialNeed.

17. 2.MarketStalls:
ThesesAreConstructedFromSimpleFramesToAllow
Flexibility,DisassemblyAndStorage.EachStallIsLikeA
LittleShopWithTheAwningOverheadCreatingAn
InteriorSpaceAndShelteringGoodsFromTheElements.
TheyAreFunctionalAndTheyAllowGoodsToBe
DisplayedAtTheTableHeightWithContainersOfFood
PilledHighAndHangingForTextile.HereItIsThe
ProduceThatSellsRatherThanTheDesignOfDisplay.
3.MarketHalls:
TheMarketHallsHasBeenARe-emergenceInThe
RecentYearsAndIsNowForTouristsDestination.These
ArePlacesForFindingSpecialistHighQualityIngredients,
ArtAndCraft,TextileAndFashion.TheLayoutOfThe
MarketHallAreBaseOnRowsOfPermanentShop
Accommodation OverlappingACentralOpenMarket
SpaceForPitchingStands.

18. B.FashionRetail:
FashionHasAnImportantInfluenceOnTheRetailSector.FashionRetailHadTheBirthAsADepartmentalStore
ConceptInBritainAndLaterInTheYear1850ItWasCarriedToParis.InParisShoppingWasAnExperience.The
WorldOfFashionIsEverChanging,FashionStoresDemandInteriorsThatWillAppealToTheAppropriate
Market.FashionRetailCanBeBrokenDownInto3Areas:
1.PremiumFashionLabel
2.Boutiques
3.MassConsumedFashionEmpire.
1.PremiumFashionLabel:
ThereAreNumerousDisplaysInTheFieldOfFashionRetailWhereInFromTheYear1980’sInnovativeRetail
SpacesStartedUp.MinimalistStoresCameToTheForefrontAndThoseSpacesWereVeryWellCraftedAnd
Detailed,ReferredToAs“WhiteBoxes”InWhichClothingCouldBeDisplayedLikePiecesOfArt.TodayWeCan
SeeADifferentTypeOfSpacesWhichHasEmergedWithTheInfluenceOfComputerPackages.

19. 2.Boutiques:
RiseOfABoutiqueAsASmallIndependentRetailer
BeganInTheLate1950AfterTheSecondWorldWar.
TheseRevolutionaryShopsInUKWasCalledBazaarAnd
ItWasMoreAttractiveToTheYouthCultureWhichTook
PlaceInThe1960;’s.TheInteriorsOverHereAreSmall
AndAreIndividuallyDesignedToSuitTheTypeOf
ClothingAndAccessories.InTodaysTimeTheBoutique
HasBecomeMoreOfACustomMadeOrAPremium
MarketPlace.TheClienteleTodayConsistsOfWealthy
AndElite.
3.MassConsumedFashion:
CommercialFashionIsDominatedWithChainStoresAnd
TheyTakeTheReferencesFromPremiumFashionBrandIn
TermsOfClothingCollectionAndInteriors.TheyAre
FrequentlyChanged ToEvolveWithCustomer
Expectation.BecauseOfTheirHighLevelOfActivityThe
InteriorFinishInTheseStoresBecomeEasilyTieredAnd
Dated.TheInteriorsForTheseSpacesShouldBeDesigned
WithVariedMaterials,LightingAndGraphicsToCreate
AnIllusion.TheseSpacesHaveToBeDesigned
CompetitiveInStyleBecauseHerePriceIsTheKeyTo
Success.

20. 1.CookWear:
BritainBecameInTheEarly1960’sAHubForBringing
DiverseRangeOfInexpensiveLifestyleProductsToThe
HighStreets.TheStoreNamedAs“Habitat”CameUpIn
BritainToBeRecognisedForTheCookWearProduct.
TheSameConceptThenEnteredInJapanInTheYear
1982AndWasAHugeSuccess.
2.Furniture:
TheBiggestInnovationInFurnitureDesignWasInThe
Year1940ByTheSwedishDesignerGillisLundgren.This
FurtherWereTheConceptStoreDevelopedByIKEA.This
IdeaWasOpenInSwedenIn1958ToPromoteCheap
MassProducedFurnitureAndHomeWearThatWas
EasilyAssessable.TheMainImpactWasTheFlatPacked
FurnitureDerivedByTheDesignerAsItBecomeEasyTo
StoreAndAssemble.
C.HomeRetail:

21. D.LeisureAndEntertainmentRetail:
ThisSectorHasGrownSignificantlyInTheLast10Years.AnOutingToACinema,MuseumOrTheatreWillEach
GiveAnOpportunityToBuyIntoTheExperienceThroughAShop,BarOrCafé.
TheLeisureSectorIncludesTheFollowing:
1.Sports:AnActivityOrAnApparel
2.Technology:AudioAndGaming,Sound,Music.
3.Travel:ModeOfTransportAndTravelAgency.
4.Finance:TheServicesOfBanks.
1.Sports:
RetailSpacesWithinTheSportsSectorAreSparseInProductAndAreExhibitionLikeInTheWayThatThe
ParticipantsMovesAroundTheSpacesAndInteractsWithTheDisplays.TheGraphicLanguageIsProminent
ThroughOutAndAThemeDemonstratingYouthAndPhysicalityEncapsulatesTheBrandMessage.

22. 2.Travel:
ModesOfTransportAndTravelAgency.
Example:PorscheShowroom,Leaden,Netherlands
Designer:
3.Technology:
AudioAndGaming,Sound
Example:AppleMacComputers
4.Finance:
TheServicesOfBanksAndBuildingSocieties.BanksAre
NowAbandoningTheHighStreetAndGoingOnline.
Example:TheBanksTheseDaysCollaboratedWith
CoffeeShops.

23. Different
Store Layouts

24. Store Layout
PeopleLoveToLook,WindowShopAndBuy.ShoppingAsAnExperienceShouldProvideFun,WhichIn
TurnProvideProfits.ASuccessfulStoreOrShopsisOneThatIsDesignedToMerchandiseInAdditionToLooking
Good.
AStoreCanBeDividedIntoTwoPrincipalParts:
TheExterior-:WhichGivesIdentification,EncompassesTheStoreFront,ShowWindowsAndDisplays.
TheInterior-:WhereThePromiseOfTheStoreFrontDisplayIsDelivered.
BrieflyStatedTheStoreFrontInitiatesTheSaleAndTheInteriorConsummatesIt.
ThereAreTwoBasicPlanningGuidelinesForLayingOutARetailSalesFloor:
•Use100PercentOfTheSpaceAllocated.
•DoNotSacrificeFunctionForAesthetics.
Diagonal PlanVaried Plan
Geometric Plan
Straight Plan
Pathway Plan
Curved Plan
Six Basic Plan Types

25. Straight Plan:
Thestraightfloorplanisanexcellentstore
layoutformostanytypeofretailstore.Itmakes
useofthewallsandfixturestocreatesmall
spaceswithintheretailstore.Thestraightfloor
planisoneofthemosteconomicalstore
designs.
Benefits:thesefloorplansareidealfornewer,
localbusinesseswhomaynotyethavethe
financialmeanstopurchaselargerstores.Still,
asthelayoutissointuitiveandconvenient,
morepopularstoresOftenmakeuseofit.
Pathway Plan:
Thisplanisrecommended forclothingstores
becauseofitsabilitytominimizethecluttered
feelingthattendstodiscouragedisturb
shopperswhodonotcaretofighttheirwayto
theracksintheback.Thisplanalsofocusesthe
shoppersattentiontoothermerchandiseon
thepath.
Diagonal Plan:
ThediagonalfloorplanisAgoodstorelayout
forself-servicetypesofretailstores.Itoffers
excellentvisibilityforcashiersandcustomers.
Thediagonalfloorplaninvitesmovementand
trafficflowtotheretailstore.Thisplanismore
"customerfriendly.“Withthisfloorplan,the
customerhasAmoreopentrafficpattern.
Benefits:thislayoutallowsyoutokeepaclose
eyeonyourproducts,whichmaybeusefulif
yousellhigh-end,valuablemerchandise.
Curved Plan:
curvedlayoutsusecurvedandwinding
displaysandfixturesthatrequirecustomersto
leap“fromlilypadtolilypad”tofindproducts.
ThisoftenlendsAhigher-endfeel,andis
popularinmanyinternationally-recognized
clothingstores.
Benefits:thereisapsychologytothislayout.
Notseeingrowsandrowsofstocksubliminally
encouragescustomersto“buynow”–it’sideal
forretailerswithhigher-priceditems.
Varied Plan:
Forproducts thatrequireback-up
merchandisetobeimmediatelyadjacentfor
exampleshoesandmen'sshirts,thevaried
planishighlyfunctional.Itisthevariationof
thestraightlineplanwithsufficientsquare
footageallowedforboxorcartonstorageoff
themainsalesfloorwithperimeterwall
stocking.
Geometric Plan:
ThegeometricfloorplanisAsuitablestore
designforclothingandapparelshops.Ituses
racksandfixturestocreateaninterestingand
out-of-the-ordinarytypeofstoredesignwithout
Ahighcost.
Benefits:youcanmoreeasilydirectthe
customertowardacertainproduct.Youcan
usethislayouttoyourbenefitasyoucaneither
targethigh-endpricepoints,ordirect
customerstosalemerchandiseyouneedto
movequickly.

26. Merchandising Psychology: Arousing Interest And Satisfying It
ThisCanBeAccomplishedBy
MeansOfAdvertising,Prices,
ShowWindowDisplaysOr
NewOrRemodelledQuarters,
WhichOccupiesMuchOfA
MerchantsEfforts.OfThese,
StorefrontsAnd Display
WindowsAreImportantTo
TheStoreDesigner.
ShowWindows,InAdditionTo
AttractingPasser-by,Should
InduceThemToEnterTheStore.
DoorLocationsRequireStudyIn
RelationToPedestrianTraffic
Flow,GradesOfSidewalksAnd
StoreFloorsAndInteriorLayout
OfTheShop.
OrganisingStoresSpaceAnd
Consequently The
MerchandiseToBeSold,Into
Departments Enable
CustomersToFindObjects
Easily And Permits
StorekeepersToKeepClose
CheckOnProfitsOrLosses
FromVariousTypesOfGoods.
InteriorDisplays Require
ParticularAttentionInSpeciality
Shops.TypesRange From
DisplaysOfStapleGoods,
WhichAssistCustomersIn
Selection,ToDisplayOf
Accessories,WhichTheSaleOf
StaplesMaySuggestToThe
Customer.
Attracting Customers
Convenience
Organising Stores Spaces
Interior Display
Inducing Entrances
Merchandising
Process
Convenience Intended
PrimarilyForTheCustomers
Benefit,WhileNotStrictly
AlliedToTheProblemsOf
AttractingTradeOrSelling
GoodsAreNecessaryTo
SomeTypesOfShops.

27. Arena Principle
ThisDisplayTechniqueEnsuresThatTheEntireProductRangeIsVisibleFromTheFrontMid-floorAreaCloseTo
TheEntrance,RightThroughToTheBackWall.TheCustomer’sFieldOfVisionIsStructuredIntoDifferentLayers
WithinTheStoreInterior–FromTheFront/LowArea(Mid-floor)ToTheBack/CeilingHeightArea(BackWall).
DisplaysAccordingToTheArenaPrincipleCanBeUsedInShop-in-shops,LargeStoresAndInDepartment
Stores.IfTheArenaPrincipleIsRespected,TheCustomerCanSpotTheProductRangesDisplayedOnTheEach
OfTheMerchandiseSupportsRightThroughToThoseOnTheBackWalls,FromTheMainPathway.ItGivesThe
CustomerAGoodOverviewAndDrawsHimIntoTheStore.
LayersWithinTheStoreInterior:
HeightOfFurnitureDirectlyNextToTheMainPathway:1.00To1.20Metres
HeightOfFurnitureInTheCentre:1.40To1.60Metres
BackWallElements:UpTo2.60MetresInHeight
TableDisplaysAndTieredTablesAreIdealForDisplayingFoldedAndStandingItemsAtTheFrontOfTheStore.
PeopleGenerallyFindTablesVeryInvitingAndTheyServeAsAFocalAttractionForAssortedProductDisplays
AndDecorativeElements.StandsAndGondolasForHangingAnd,InSomeCases,FoldedMerchandiseAre
UsedInTheCentreOfTheStore.
InAdditionToTables,StandsAndGondolasCanAlsoBeSelectivelyUsedForPromotionalDisplays.

28. Exposing The
Customer ToThe
MaximumAmountOf
Merchandise
AvoidMonotony In
CirculationAndDisplay
OfMerchandise
DoNotHesitateToBe
Bold Or Even
Shocking. This
Stimulates The
CustomerAndTheir
UrgeToBuy.
FlexibilitySoThat
Departments And
FixturesCan Be
MovedOrModified
Do NotDesign
FixturesTooHighOr
StoopLow
The Successful Retail Store Is
An Efficient Selling Machine
Or Sales Factory.
While Designing Store
Interiors Remember These
Points:
Merchandise And
Space Must Be
OrganisedToHelpThe
CustomerInMakingA
SelectionAndToHelp
TheSalespersonIn
Selling
Avoid Monotony
Fixtures
Placement

29. Case Study

30. YouAreSupposedToDesignARetailSpaceForDisplay,SellingAndStorageOfEmergingBrandPinnakle.The
DesigningMustBeDoneAsPerTheStyleTakenAndAllTheMaterialSpecificationsAndDimensionsMustBe
ShowcasedByDetailedDrawingsAndElevationsOfTheDesign.TheSpaceProvidedIs598sq.Ft.WithCeiling
HeightOf12’.
AllTheDetailsNeedToBeShownThrough:
oDesigningProcessAlongWithVariousDesigningBoards
oArchitecturalLayouts
oElevationsAndPlacementOfObjects
oRenderedViews(IfRequired)

31. Site Consideration

32. My Site Is Located In Vaishali Nagar, Ajmer
And Is East Facing
Map of Ajmer
Adidas Store
Reebok Store
Chevrolet
Showroom
MySite
Location:
GauravPath
Road,Nera
Reebok
Store,
Vaishali
Nagar,Ajmer
CLIMATOLOGY OF AJMER:
Ajmerisabeautifulandpeaceful
citysituatedbetweenAravalli’s.
beingacityofRajasthan,ithas
hotandaridclimate.Ajmer
experiencesmediumtoheavy
rainfallbetween Julyto
September. The average
temperaturerangesbetween25º-
35ºC.
LIFESTYLE OF PEOPLE OF AJMER:
Ajmerisacityinwhichmostly
mediocreandhighmediocreclass
peoplelive.PeopleofAjmer
mainlydependsontourismfortheir
livelihood.Thecityhassomeofthe
bestartisans,sculptorsand
architects.Theneighbouringtown
kishangarh,housesomeofthe
finestmarbleworksandminiature
paintings.Withsomanybeautiful
worksofart,Ajmerisaparadisefor
artlovers.
ABOUT LOCATION OF SITE
Mysiteislocatedinoneofthecitieshighlyratedareas.Ithasa
shoppingmall,café’s,hotelsandmanybrandstoreslikemochi,
reebok,blackberryandjockey.Wealthiergroupofcitizenslivein
thisareaofthecity.Theareaislowdensewithpeoplelivingin
theirmultistoreyhouses.Beingwealthy,theirbuyingbehaviouris
mainlydemandbasednotonlyneedbased,i.e.apartfromthe
purchasinggoodsofbasicneedstheybuyluxuryproductsalso.
Map Of My Site

33. Design Process
•Brainstorming Papers
•Designing Boards

34. Brainstorming

41. Designing Boards
•Style Board
•Mood Board

42. MINIMALISTistheStylethatishavetakenfordesigningmystorelayout.Whitehappenstobethemaincolour
forthisstyle.Ihaveusedwhiteasthebasisforwalls,furniture,floorandalsoforceiling.Ihavetakenwhiteasmy
basecolourorthecolourforthebackgroundsothatthemerchandiseinpoppingcolourscouldbe
highlighted.UsingminimaliststyleandwhitecolourIhavekeptthedesignseamless.
Minimalististhecombinationofsimplicity,sophistication,beautyandpracticalness.Itallowsexpressingyourself
withoutanyscreamingaccessories.Iwantedsimplicityandstrictnessinmydesignthat’sthereasonwhyis
chosenMinimalistStyle.
TheMoodthatIhavetakenfordesigningtheretailstoreisSERENITY.IhavechosenSerenityasthemood
becauseIwantedmydesigntobeCalm,PeacefulandUntroubled.

45. Architectural
Layouts

46. BASIC PLAN
Site Location
Gaurav Path Road,
Vaishali Nagar, Ajmer
Stage Of Project:
Basic Plan
Project Brief:
Retail Design Project
(Space Planning)
Project Detail
Total Area-598Sq. Ft.
Designed And Created By:
Milli Jain
2
nd
Yr. Commercial Design Diploma,
NSQF Level 6 Of NSDC
TheLayoutGivesTheDetailAboutThe
SpacePlanningOfARetailStore.For
SpacePlanningIFirstLearnedAbout
VariousTypesOfPlans.AmongstThemI
ChooseStraightLayoutForMyRetail
Store.AsTheseFloorPlansAreIdealFor
Newer,LocalBusinessesAndAlsoOne
OfTheMostEconomicalStoreDesigns.
TheSiteIsLocatedAtGauravPath
Road,NearReebokShowroom,Vaishali
Nagar,Ajmer,Rajasthan.
The Total Area Covered By The Store Is
598 Square Feet.
The Areas Which I Have Provided Are
•Transition Zone
•Storage
•Pantry
•Billing And Wrap Counter
•Display Units
•Window Display
•Space For Changing Window Display.

47. DETAIL LAYOUT
Site Location
Gaurav Path Road,
Vaishali Nagar, Ajmer
Stage Of Project:
Detail layout
Project Brief:
Retail Design Project
(Space Planning)
Project Detail
Total Area-598Sq. Ft.
Designed And Created By:
Milli Jain
2
nd
Yr. Commercial Design Diploma,
NSQF Level 6 Of NSDC
TheLayoutGivesTheDetailAboutThe
SpacePlanningOfARetailStore.
•Facing-East
•Total Area-598 Square Ft.
•Entrance-8’ Wide
•Window Display-13’X5’X9’ (LXbXh)
S.
No.
Symbol Specification
1 Brick Wall
2 Glass Wall
3 Display Units
4 Cash Counter
5 Flooring
6 Plywood Partition
7 Wooden Battens

48. CIRCULATION LAYOUT
Site Location
Gaurav Path Road,
Vaishali Nagar, Ajmer
Stage Of Project:
Circulation layout
Project Brief:
Retail Design Project
(Space Planning)
Project Detail
Total Area-598Sq. Ft.
Designed And Created By:
Milli Jain
2
nd
Yr. Commercial Design Diploma,
NSQF Level 6 Of NSDC
CirculationLayout Depicts The
ConnectivityBetweenAllTheAreasOf
TheStore.
InThisLayout,TheCirculationOf
CustomersIsShownUsingRedArrows
AndThatOfWorkersIsShownByYellow
ArrowsDenotingTheConnectivityAnd
ProximityOfDifferentSpaces.
S.
No.
Symbol Specification
1 Customer’s Circulation
2 Worker’s Circulation

49. FLOORING LAYOUT
Site Location
Gaurav Path Road,
Vaishali Nagar, Ajmer
Stage Of Project:
Flooring layout
Project Brief:
Retail Design Project
(Space Planning)
Project Detail
Total Area-598Sq. Ft.
Designed And Created By:
Milli Jain
2
nd
Yr. Commercial Design Diploma,
NSQF Level 6 Of NSDC
ThisLayoutShowsThedetailsofTypesOf
FlooringsBeingUsedInMyDesign,
FlooringIsBeingAppliedKeepingIn
MindThewearandtearatcommercial
spaces.
Kajaria Tiles
Code-Arctic Bianca
Size-2’X2’
Total Area-598 Sq. Ft.
Total No. Of Tiles-156

50. Elevations

51. Site Location
Gaurav Path
Road, Vaishali
Nagar, Ajmer
Stage Of Project
Elevation Wall 1
Project Brief:
Retail Design
Project
(Space Planning)
Project Detail
Covered Area-598Sq. Ft.
Designed And Created By
Milli Jain, 2
nd
Yr.
Commercial Design Diploma,
NSQF Level 6 Of NSDC
Scale
1:1
Drawing Title
Wall-1 Sectional
Elevation
A’A
Top Plan
SECTIONAL ELEVATION
AA’
2’X8’ frame for
poster
Brand logo
R-8”
Racks for
display of
merchandise
6”X18”
Track lights
For highlighting
wallpaper
Wooden
partition wall
1” thick
Exterior Glass
wall 30mm
thick
Racksfordisplayof
merchandisemadeusing
1”thick6plywood.
Juttingout18”fromthe
wall
3DViewOfDisplay
Displaystructuremade
using1”thick6plywood
andpaintedwhite.
Merchandiseondisplayis
keptminimumsoasto
giveimportancetoeach
article
Spotlightforhighlighting
merchandisebelow
7’X2’X2’6”wooden
tablemadeusing
19mm plywood
paintedwithwhite
matte finished
paint.
3DViewOfBillingCounter
In front of it I have
paced brand logo
with radius 8”.
Thedesktopand
billingmachine
4”X3”
legroom
space
3” beading
Cast iron pipe.
Black matte
painted
7’X12’ wooden
frame for poster 2”
thick
3 track lights on
5’ long track for
highlighting the
poster
Detail 1 Detail 2
3 adjustable track lights on
5’ long track for highlighting
the poster, placed 2’ away
from the wall.
Alia Bhatt's wall poster
11’X7’ in size for attracting
customers.
7’X2’X2’6”woodentable
made using 19mm
plywood paintedwith
whitemattefinishedpaint.
Wooden frame 7’X12’ for
poster
2” thick
Detail 3
CCTV
Track lights for highlighting
wallpaper and the
merchandise

52. A’A
Top Plan
Materials Required
Plywood White Matte PaintTrack LightCast Iron PipeSpot Lights Black Matte PaintCCTV camera
Thelayoutdealswiththesectionalelevationofoneofthewallofthestore.Thewallcomprisesofadisplayunitandacash
andwrapcounter.Alltheplanninghasbeendoneasperhumananthropometricsandbyfollowingcertainrulesofthe
retailspacedesign.Themerchandisehasbeenkeptmaximumateyelevelwhichis5’fromgroundlevelabovethat
brandingisdoneusingposters.AsitisanstoreofemergingbrandsoIhavekeptthemerchandiseonthedisplayminimum
whichshowsopulenceandluxury,givingimportancetoeachmerchandiseusinghighlightersandspotlights.Ihavetaken
whitebackgroundsoastohighlightthemerchandisei.e.Theforeground.
Description
Wall 1 Composition

53. Wall 1 Composition

54. Site Location
Gaurav Path
Road, Vaishali
Nagar, Ajmer
Stage Of Project
Elevation Wall 2
Project Brief:
Retail Design
Project
(Space Planning)
Project Detail
Covered Area-598Sq. Ft.
Designed And Created By
Milli Jain, 2
nd
Yr.
Commercial Design Diploma,
NSQF Level 6 Of NSDC
Scale
1:1
Drawing Title
Wall-2 Sectional
Elevation
Top Plan
SECTIONAL ELEVATION
BB’
B’
B
2’X12’ frame
for poster
Track lights for
highlighting
poster
Main
entrance glass
door
12mm thick
Aluminum
door handle
2’ Opening
for going
inside the
area
provided for
changing
the window
display
Merchandiseondisplayis
keptminimumsoasto
giveimportancetoeach
article
Polystyrenehandistaken
for displaying
merchandise.Through
this Iwanted to
showcasethedelicacy
oftheproduct.
Track lights for
highlighting
poster and
Merchandise
Curvesfordisplayof
merchandisemadeusing
1”thick6plywood.
Juttingout18”fromthe
wall
Detail 1
Detail 2
6adjustabletracklights
on10’longtrackfor
highlightingtheposter
andthemerchandise
placed2’6”awayfrom
thewall.
AliaBhatt'swall
poster 2’X5’
(each)insize
forattracting
customers.
Wooden
frame2’X12’
fordisplaying
poster
2”thick
3DViewOfTheWall

55. Top Plan
Materials Required
Plywood White Matte PaintTrack LightCast Iron PipeSpot Lights Black Matte PaintCCTV camera
Thelayoutdealswiththesectionalelevationofoneofthewallofthestore.Thewallcomprisesofadisplayunitandan
openingleadingtowardsthespaceprovidedforchangingwindowdisplay.Alltheplanninghasbeendoneasperhuman
anthropometricsandbyfollowingcertainrulesoftheretailspacedesign.Themerchandisehasbeenkeptmaximumat
eyelevelwhichis5’fromgroundlevelabovethatbrandingisdoneusingposters.Polystyrenehandistakenfordisplaying
merchandise.ThroughthisIwantedtoshowcasethedelicacyoftheproduct.
AsitisanstoreofemergingbrandsoIhavekeptthemerchandiseonthedisplayminimumwhichshowsopulenceand
luxury,givingimportancetoeachmerchandiseusinghighlightersandspotlights.Ihavetakenwhitebackgroundsoasto
highlightthemerchandisei.e.Theforeground.
Description
Wall 2 Composition
B’
B

56. Wall 2 Composition

57. Site Location
Gaurav Path
Road, Vaishali
Nagar, Ajmer
Stage Of Project
Elevation Wall 3
Project Brief:
Retail Design
Project
(Space Planning)
Project Detail
Covered Area-598Sq. Ft.
Designed And Created By
Milli Jain, 2
nd
Yr.
Commercial Design Diploma,
NSQF Level 6 Of NSDC
Scale
1:1
Drawing Title
Wall-3 Sectional
Elevation
Top Plan
SECTIONAL ELEVATION
CC’
C
C’
CCTV
2’X15’ frame
for posters
2” thick
2’ Door
Storage and
pantry
Wooden
partition wall
1” thick
Door nob
Racks for
displaying
merchandise
Racksfordisplayof
merchandisemadeusing
1”thick6plywood.
Juttingout18”fromthe
wall
Displaystructuremade
using1”thick6plywood
andpaintedwhite.
Merchandiseondisplayis
keptminimumsoasto
giveimportancetoeach
article
Spotlightforhighlighting
merchandisebelow
Detail 1
Detail 2
6adjustabletracklights
on10’longtrackfor
highlightingtheposter
andthemerchandise
placed2’awayfrom
thewall.
AliaBhatt'swall
posterhaving2’
height(each)and
variedwidthsfor
attracting
customers.
Wooden
frame2’X15’
fordisplaying
poster
2”thick
3DViewOfTheDisplayUnit
Ahaveusedadisplayunitfordisplayingthemost
expensivearticlesandplaceditcentrally.
TheshapeofthatIhaveusedishexagonwith9”
radius.Theheightiskeptmaximumat2’6”starting
from1”,andthanincreasingitby6”.

58. Top Plan
Materials Required
Plywood White Matte PaintTrack LightCast Iron PipeSpot Lights Black Matte PaintCCTV camera
Thelayoutdealswiththesectionalelevationofoneofthewallofthestore.Thewallcomprisesofadisplayunitandan
entranceofthestorageandpantry.Alltheplanninghasbeendoneasperhumananthropometricsandbyfollowing
certainrulesoftheretailspacedesign.Themerchandisehasbeenkeptmaximumateyelevelwhichis5’fromgroundlevel
abovethatbrandingisdoneusingposters.AsitisanstoreofemergingbrandsoIhavekeptthemerchandiseonthe
displayminimumwhichshowsopulenceandluxury,givingimportancetoeachmerchandiseusinghighlightersandspot
lights.Ihavetakenwhitebackgroundsoastohighlightthemerchandisei.e.Theforeground.
Description
Wall 3 Composition
C
C’

59. Wall 3 Composition

60. Bibliography
oVisual Merchandising NCRCRD,
1991
oVisual Merchandising-Guidelines
For Practical Usage (Visplay)
oTime Savers Standards
oMagazines:
1. Better Interiors
2. Inside Outside
3.ArchitecturalDigest
oWikipedia
oPinterest

61. Thank You
MilliJain
2
nd
YearCommercial DesignDiploma,
NSQFLevel-6(NSDC)
DezyneE’cole College,
www.dezyneecole.com