MobiFlix

1. Entertainment on Wheels Digital Innovation in Railways

2. 7.5 million Commuters / Day in Mumbai Suburban Railway 2 Average Commute Time: 90 mins/day

3. Approximate commute time: ~ 1.5 Hour 3 Dahanu / Virar to Churchgate ~ 1+ Hour Kasara/Karjat/Khopoli to CST ~ 2+ Hour Panvel /Andheri to CST ~ 1+ Hour

4. So what do people do in trains to pass time ? Keep themselves engaged!

5. Digital Transformation in India Large Market Opportunity to tap for Railways during commute

6. PWC Report submitted to MRVC ( Mumbai Rail Vikas Corporation ) , March 2014 Revenue maximizing study in particular for non-fare revenues with affordability studies

7. PWC EXECUTIVE SUMMARY 7

8. So, how can Railways help daily commuters?

9. Better so if it’s a digital platform! A mobile platform where users get: Offline Wi-Fi Entertainment hot spot in train coaches Content : eBook eMagazine Music Videos Genre: Movies, Dramas, Lifestyle, Travel, Education & many more Users can access these content in their mobile phones using our App. Without internet connection Without any data charge Solution Provide Entertainment!!!

10. The Concept

11. Product – MobiFlix App Entertainment on Wheels

12. Product Our Smart Server and access point Server Access Point

13. Why should railways partner with MobiFlix? Railways can offer a new Digital Entertainment service to its commuters and improve passenger amenities & create Value out of passenger time . Railways can Tap new Digital Advertising commercial arena as a new revenue source to their existing ones. Better Engage with commuters and Promote rail related campaigns like Rail safety, swatch Rail, swatch bharat abhiyan etc.

14. Advantages

15. MobiFlix commitment Entire investment into Product/Technology, Operation & Maintenance by MobiFlix. Strategic tie-ups with quality content providers. Implementing best digital advertising strategy to make optimal use of digital space and maximize revenue potential. Conduct commuter surveys for railways. Drive ongoing Government/Rail campaigns through this platform.

16. 16 MobiFlix Data Analytics Labs

17. Milestones May 2016 July 2016 August 2016

18. Coming Soon… 18 Live TV in MOBILES Jan 2017

19. Entertainment on Wheels 19 THANK YOU 