Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

In recent years, customers have started to shift their attention to mobile. Because of this, marketers are doing the same in order to create true Omni channel engagement. As technology becomes more fragmented, so does marketing. And in order to earn and maintain the attention of potential buyers, content must be strategic and highly personalized.

1. mobile marketing?

2. What is mobile marketing? Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention to mobile. Because of this, marketers are doing the same in order to create true Omni channel engagement. As technology becomes more fragmented, so does marketing. And in order to earn and maintain the attention of potential buyers, content must be strategic and highly personalized.

3. Mobile facts 1- There Are 5.29 Billion Unique Mobile Phone Users In The World 2- The Number Of Mobile Phone Users Is  Growing 1.9% Year After Year   3-in 2021, The Average American Spent 3.1 Hours A Day Watching TV And 4.1 Hours Using Their Mobile Devices (App Annie). 4- In The Top 10 Mobile First-markets, People  Spend 4 Hours And 48 Minutes  On Mobile Every Day. This Is A 30% Increase From 2019! (App Annie). 5- By 2025, ¾ Of Global Users Will Access The Internet Using A Mobile Device (World Advertising Research Center)

4. Why mobile marketing 1- mobile devices are used for over 40% of online transactions. They will go up further in the coming years. 2- 80% of internet users own a smartphone 3- push notifications propel 9.6 x more users to make a purchase 4- A whopping 91% of users say content is of prime importance 5- google owns 96% of mobile search traffic  6- 80% of shoppers use a smartphone when shopping (not online) 7- 56 % of B2B buyers frequently use smartphones to retrieve information

5. Importance of mobile marketing Time spent on mobile devices is increasing Mobile commerce and mobile marketing go hand-in-hand Shoppers purchase in stores Short message service (SMS) open rates are higher than email Mobile marketing reaches A broader market

6. Importance of mobile marketing 6- mobile marketing is growing: 70% annually 7- mobile marketing is part of most sales.  More than 60% of B2B buyers report that mobile played a significant role in a recent purchase 8- increase return on investment

7. Advantages and Disadvantages of Mobile Marketing Advantages Convenient for users Gather valuable insights into consumer behaviour Target audience more effectively Deeper, personal brand experience Easy to set up and monitor Cost-effective Disadvantages Limited screen space Noise Privacy and consent issues Possible increased data costs for the user Little room for error

8. Components of mobile marketing 1- social media marketing Benefit: social media is one of the best ways to reach your target audience because it is an efficient and cost-effective way of increasing brand awareness, and communicating products and services.  2.  Push notifications : Benefit: push notifications help these services deliver timely and relevant information to users.

9. 3- mobile-friendly apps: Benefit:  you want to make it as easy as possible for people to spend money and complete the sale. Their mobile shopping experience is of utmost importance here 4- mobile advertising: 5- m-commerce: purchasing a product or service through your phone

10. 6- QR codes Benefit:  QR codes promote interaction and engagement through the mobile phone. This type of marketing strategy enables businesses to transfer information to the user - instantly and quickly. 7-mobile coupons: an electronic ticket or message sent to someone’s mobile phone for the person to redeem an offer or gain a discount on a product or service

11. 8- location based mobile marketing: GPS Benefit:   by using location-based marketing, a lot of information can be gathered about user preferences. This helps with ad personalization — targeted advertising that can be adjusted to speak directly to one person, based on things like purchase history and location.

12. Types of mobile ads 1- banner ad: ads where you see a rectangular-shaped ad banner at the end of the webpage that mostly has a cross sign at the top right corner of it 2- interstitial ads: is a regular feature in online games and different reading apps like wattpad , inkitt , etc. It appears at a transition stage when a user moves from one chapter to another or one level to another level in a game.

13. 3- video ads:  4 billion dollars were spent on mobile ads in 2017 which is expected to increase to 7 billion by 2019 4- rich content filled advertisements: re aesthetic and appeal to the inner senses of your user. They are a compelling blend of different multimedia elements like text, graphics, audio, gifs that come together to create an elegant interactive advertisement 5- app-based marketing:

14. mobile marketing program Step 1: create mobile buyer personas Step 2: set goals Step 3: establish kpis . Engagement, acquisition, customer service Step 4. Monitor mobile metrics.  Google analytics can help monitor mobile usage of your site.