module 5 content marketing and business dvelopment

It is a presentation about the content marketing. It helps undertand to perform content marketing for the firm and get its benefits in generating business.

1. [phone] [email protected] http://www.digitaltrainers.co.in Content Marketing Module – 5 By Tanveer Sahab

2. [phone] [email protected] http://www.digitaltrainers.co.in Content Marketing- Introduction Content marketing is the organized approach to attract & increase the customer base with the help of regular creation, publish and sharing of quality and engaging content. It not only builds awareness, but also it accelerates consumers’ decision making process.

3. [phone] [email protected] http://www.digitaltrainers.co.in Importance of Content Marketing Content marketing helps a business in many ways. Today, consumers want to research and analyse the product before making a decision.

4. [phone] [email protected] http://www.digitaltrainers.co.in Content Marketing Fundamentals

5. [phone] [email protected] http://www.digitaltrainers.co.in Business Case for Content Marketing It is always a dilemma among business people that how a piece of content can help them realize the goals. The, they should go with following findings: 88% of B2B marketers in North America are using content marketing to promote their business. [Content Marketing Institute/ MarketingProfs ] 76% of marketers are increasing their investment in content marketing to increase their customer base. [ Curata ] Content marketing related activities: Original visual assets (73%); Original videos (72%); Original written content (69%); Original audio (26%). [Social Media Examiner] 67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. [ DemandGen Report]

6. [phone] [email protected] http://www.digitaltrainers.co.in Business Case for Content Marketing

7. [phone] [email protected] http://www.digitaltrainers.co.in Content Marketing Strategy

8. [phone] [email protected] http://www.digitaltrainers.co.in Journey Mapping It is a process of streamlining the understanding of your target audience, their planned visits to content channels, serving the content to their needs and sensitizing them to take decisions

9. [phone] [email protected] http://www.digitaltrainers.co.in Content and SEO Content and SEO are combined together to deliver higher ranking & high ROI at relatively lower investment. To achieve this purpose, content should always be optimized as per the target audience that is identified as part of SEO strategy

10. [phone] [email protected] http://www.digitaltrainers.co.in Content Marketing for Live Events Content marketing is used to spread the message across the online channels to build awareness among the target audience. It involves creating a niche content that will attract the audience, suitable for the live events.

11. [phone] [email protected] http://www.digitaltrainers.co.in Content and Customer Service A carefully written content gives confidence to customers as far as customer service is concerned. Sometimes, it becomes a differentiating factors between two competing business. So, content becomes a king maker in this scenario of winning a customer.

12. [phone] [email protected] http://www.digitaltrainers.co.in User-Generated Content It is the specific medium to create and publish the content related the product and services on offer. Many reputed bloggers and or customers can be involved through this medium that attracts new customers. User-Generated Content Guest Blogging Product Reviews Guest Commenting Social Share and Comment

13. [phone] [email protected] http://www.digitaltrainers.co.in Content Audit It is a process that involves review of existing content, making edits / updates / delete the content and making it more relevant to the target audience as per the present and future needs. In first Step: Gather All the content and URL available on a website Identify the keywords most appropriate for the business Review the content with respect to the target audience, keywords and business objectives Identify the content quality gap In Second step: Analyse the existing content marketing strategy Redesign it as per the present business scenario  

14. [phone] [email protected] http://www.digitaltrainers.co.in Content Audit In third step: Create / update new content Delete / remove obsolete content Follow and apply latest algorithm updates Optimize the content as per the present and future needs It is a process that involves review of existing content, making edits / updates / delete the content and making it more relevant to the target audience as per the present and future needs.

15. [phone] [email protected] http://www.digitaltrainers.co.in Analysing Content Needs As a part of content marketing, a business offer informative and quality content to its target audience. For example, sending one newsletter in a week to your subscribers, posting 1 – 2 social postings on Facebook and creating an “up to 5 minute” video on YouTube is considered to be a good practice as it doesn’t annoy the target audience

16. [phone] [email protected] http://www.digitaltrainers.co.in Content Marketing Process Content marketing process can be broadly classified in to three steps that are create, promote and convert.

17. [phone] [email protected] http://www.digitaltrainers.co.in Content Marketing Plan A good content marketing plan not only increases the visitors count, but also it improves the ROI of the website

18. [phone] [email protected] http://www.digitaltrainers.co.in Metrics & Measurement Performance of content marketing initiatives should be measured and analysed on the basis of following metrics. Performance should always be understood on comparative analysis. Consumption Metrics Page views Video Views Blog Reading Lead Generation Metrics Subscriptions Downloads Registration Contact Us form fillups Request for a Demo Sharing Metrics Likes, +1s, & Shares Comments Forwards Link building Sales Metrics Online Sales Online assistance to Offline sales Referral sales

19. [phone] [email protected] http://www.digitaltrainers.co.in ThankYou Digital Marketing Training Institute SRA101-A, Shipra Riviera, Indirapuram Ghaziabad-201014, U.P. Ph. No. : [phone]