Monthly Social Media News Update May 2024

TL;DR. These are the three themes that stood out to us over the course of last month.

1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.

2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.

3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

1. Social Media News Update – May 2024 The Trends, Data and Updates you need to know. A D O B E E X P R E S S

2. 2 Hello 👋 Andy Lambert Founder & Author of Social 3.0 @ andyrlambert www.andyrlambert.co.uk Luan Wise Social Media Consultant & Author @ luanwise www.luanwise.co.uk

3. 3 Check your diaries… Meet Andy in Somerset – 6 th June Meet us both in London! – 11 th July Meet Luan in Plymouth – 21 st June https://www.building-brands.co.uk/

4. 4 Try out the Adobe Express Content Scheduler

5. 5 Get today’s slides ⬇️

6. Data and Trends A D O B E E X P R E S S

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17. 17 How social media impacts brand discovery https:// podnews.net /press-release/infinite-dial-2024 https://futuresocial.beehiiv.com/p/full-funnel-social-checklist

18. 18 YouTube is a primary channel for new product discovery

19. 19 Social Media ROI confidence levels

20. 20 Global social media ad spend is overtaking search and TV spend

21. 21 Threads now has more daily active users than X in the US

22. New Features A D O B E E X P R E S S

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24. 24 SEO and Social are continuing to evolve

25. 25 The Creator Marketplace rolls out to more countries

26. 26 Meta adds now AI disclosure requirements

27. 27 Meta adds verification subscription tiers

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30. 30 Add polls to Facebook Reels

31. 31 Share Facebook Reels and a Story

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34. 34 Post at least 3-5x per week: An important note here: a post is a Reel, a carousel, or a static image. Stories do not count towards that minimum posting number. Use between 3-8 hashtags: Y our hashtags should be in the post caption, NOT the first comment. Y our hashtags are related to the niche or audience you want  R andom or viral or # foryoupage type hashtags won’t help  More than 8 hashtags actually won’t help you.  Trending audio gets you in the algorithm: Instagram algorithm prioritizes content containing trending audio. The way to know if a song is trending: there’s a little arrow mark next to the title & artist on the song selection screen Instagram best practice guidance direct from the platform Source: https://futuresocial.beehiiv.com/p/3-instagram-tips-straight-meta

35. 35 How Instagrams’ new algorithm works…

36. 36 Reels over 90-seconds hurts reach

37. 37 ‘Send rates’ impact reach… according to @ mosseri

38. 38 An Inspiration feed is coming to Instagram Reels

39. 39 New tools for Instagram creators

40. 40 Instagram adds new Interactive stickers

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42. 42 New newsletter subscription button

43. 43 LinkedIn makes it easier to find saved posts

44. 44 LinkedIn introduces games!

45. 45 LinkedIn adds labelling for AI generated content

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47. 47 Engagement with communities continues to grow

48. 48 X is hiding like counts

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51. 51 TikTok now allows you to add a product link

52. 52 TikTok will force the disclosure of AI-generated content

53. 53 TikTok continues to go after YouTube…

54. 54 New Text-to-Voice features

55. 55 TikTok is adding a ‘collabs’ feature

56. 56 …and the rest

57. 57 WhatsApp makes it easier to find Broadcast Channels

58. 58 YouTube uses AI to suggest content we might want to create

59. Wow! You Made it! A D O B E E X P R E S S

60. 60 Let’s try and summarize that… 1️⃣ Social media is becoming increasingly significant for brand discovery . Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth . Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow . Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too. @ andyrlambert @ luanwise

61. 61 Stay in the know 📣 Get today’s slides ⬇️ Join us again on 27 th June ⬇️

62. 62 AI and Social Media How To Make Them Work Together For REAL Results 18 th June ⬇️