Monthly Social Media Update April 2024 pptx.pptx

The social media data, trends and updates you need to know for April 2024.

1. Social Media News Update – April 2024 The Trends, Data and Updates you need to know. A D O B E E X P R E S S

2. 2 Stay in the know! 📩 Subscribe to the monthly updates search GetSocial on Substack 📣 Stay in the loop @ jordandeneellis @ andyrlambert

3. 3 Try out the Adobe Express Content Scheduler

4. Data and Trends A D O B E E X P R E S S

5. 5 Most used social media platforms. By % of population https:// www.threads.net /@ mattnavarra /post/C5OMDGWIob7?utm_source= geekout.mattnavarra.com&utm_medium = referral&utm_campaign = elon -s-blue-check- u-turn -is-a-verified-mess https:// www.threads.net /@ mattnavarra /post/C5OMDGWIob7

6. 6 Teens preferred social media platforms

7. 7 X usage declines

8. 8 How Reels has impacted Instagram growth

9. 9 Podcast growth https:// podnews.net /press-release/infinite-dial-2024 https:// podnews.net /press-release/infinite-dial-2024

10. 10 How social media ‘actually’ works…

11. New Features A D O B E E X P R E S S

12. 12

13. 13 Followers don’t matter as much as they used to…

14. 14 Instagram now displays how many people follow you from a Reel

15. 15 Instagram is testing out 3 minute Reels

16. 16 New hashtag discovery tools come to Instagram

17. 17 Add promo codes to shoppable links on Instagram

18. 18 Share post from broadcast channels to Stories

19. 19 Keep track of your links on Instagram

20. 20 Instagram lets you comment on specific frames of a Carousel

21. 21 ‘Notes’ are coming to Instagram Profiles

22. 22 New ‘Notify me’ sticker

23. 23

24. 24 Messaging is now live on all Company pages

25. 25 LinkedIn is looking to be pushing videos more heavily.

26. 26 Track link clicks on LinkedIn with custom UTM’s.

27. 27 New LinkedIn Ad formats

28. 28 LinkedIn is testing a new way to contribute to Collab articles

29. 29 LinkedIn engagement rate grows across all formats

30. 30

31. 31 Facebook is rolling out a new vertical video player

32. 32

33. 33 TikTok expands “Sounds for Business” Commercial Library

34. 34 Add a subscription link on TikTok

35. 35 Target specific countries on TikTok

36. 36 TikTok prepare for release of a dedicated photo app, called ’Notes’

37. 37 New TikTok Search Insights

38. 38 …and the rest

39. 39 Threads opens up to the Fediverse

40. 40 Threads Trending feed launches

41. 41 Track content made from your YouTube videos

42. 42 Anyone can turn their Telegram account into a business account

43. Wow! You Made it! A D O B E E X P R E S S

44. 44 Stay in the know! getsocialja.substack.com

45. 45 Let’s try and summarize that… 1️⃣ Video content is only going to become more important . Considering the impact that Reels had, along with the changes both Facebook and LinkedIn are making. 2️⃣ Platform growth is shifting and getting increasingly hard to stay on top of . It’s never been more important to make your audience your no.1 focus. 3️⃣ LinkedIn is seeing great organic growth . Both usage and engagement rates continue to grow. @ jordandeneellis @ andyrlambert