MRK 634PPT.pptx that describes Apple's iconic 1997 campaign.

The Campaign that saved Apple from going bankrupt and reestablishes its brand.

1. The Think Different campaign

2. Apple launched its first iconic campaign ”THINK DIFFERENT” in the year 1997 when they were almost about to go bankrupt. Apple

3. The dream team Steve jobs Lee Clow Rob Siltanen Craig Tanimoto (The man who came up with the idea of the slogan )

4. THE CAMPAIGN The campaign showcased - Black and white images of various visionaries who were often seen as outcasts. Instilled in people a newfound sense of inspiration and hope of changing the world. Remodeled the company by depicting their desire of changing the world and making it a better place

5. Impact of the Campaign The campaign proved to be a hit soon after its release. Apple was successfully able to emotionally connect with its customers and inspired them and motivated them to change the world for a better place.

6. Market share after the campaign

7. References kreftovich1. “Apple - Think Different - Full Version.”  YouTube , 30 Sept. 2013, www.youtube.com / watch?v =5sMBhDv4sik&t=1s. Siltanen , Rob. “The Real Story behind Apple’s “Think Different” Campaign.”  Forbes , 14 Dec. 2011, www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/ .