Music video ikywt

analysis

1. “I knew you were trouble” by Taylor Swift Music Video Research

2. This song is one of my personal favorites. The best part about the song is probably its music, it’s addictive. The song came out in 2012 and made it to the 3 rd position in the Billboard Hot 100 and on top of my playlist too. However during my analysis I found it fascinating how many techniques and codes and conventions have been incorporated in music video. Following is my analysis of the video. “I Knew You Were Trouble” by Taylor Swift

3. Taylor Swift appeals to teenage girls. Her outfits in the video have been specifically chosen that is a representation, of what a teenager would wear. As Taylors audience are teenagers and young girls stereotypes, behavior, she is represented to be nothing but a young teenager going through boy problems body language, specific which all girls can relate to. Her outfits are not chosen to make her look explicit instead pretty and simple. Character Appeal

4. The narrative of the song based on the girls point of view about her relationship with a guy who is a potential “trouble”, but decides to be in a relation with him anyways as said in the lyrics “I knew you were trouble when you walked in so shame on me now flew me to places I'd never been now I'm lying on the cold hard ground”. So we see that the video portrays exactly what the lyrics say. Secondly the music of the entire song goes from being soft to high notes. And given the target audience and the genre of the song the song really builds on the listeners. Narrative and Music

5. In the music video a rooftop down car is used for Taylor and her love interest. This could symbolize her being free and highlights the season of summer. Summer is the month people generally associate love with I.e. summer romance. Various clips are used to show the relationship between Taylor, her love interest and friends which tells the story and after analyzing other music videos is a common theme to use. The rave is used for the build up of the song and shows people dancing, having fun and the band playing. This would appeal to audiences through teenagers like to have fun and go partying. Settings

6. Also in the music video the guitar has been used when the various shots of people having fun are shown and symbolic codes highlights summer fun. The Music video shows the love interest getting a tattoo giving him an edge and stereotyping the bad boy image he's supposed to be playing. There is also part of the clip where a police car is shown which represents rebellion. Fireworks and fire are shown in the music video representing the kind of relationship they share. Iconography

7. In the music video medium close ups and close ups were the shots constantly used throughout the video so that the audience recognized the characters expressions. Whenever Taylor Swift and the love interest are shown close there is always some kind of light shown which could represent that there is hope for the relationship. Mis En Scene

8. In the music video, the camera use, shows Taylor alone with a mess around her to which suggests there was a party editing, lighting, going on but everyone has gone and left her diegetic/non diegetic Part of the music video shows a rave which uses low key lighting. Fast paced editing, sound, SFX including quick cuts are used at quicker parts of the song making it contrapuntal. Mis En Scene