Music Video Treatment | Project & Portfolio III

Project I made for my project and portfolio class at Full Sail University.

1. "YES I DO" -
10PERCENT
video treatment

2. Table of Content
Treatment……………………………………………… 3-10
Bio…………………………………………………………… 11
Marketing and
Projected Views……………………………………. 12
Logistics…………………………………………………. 13

3. This video is set in the late 1970s, but with a modern twist. The vision of this video is to
capture the essence of the streets of Memphis at night throughout the video. As if it
were a kind of memory, but you are so immersed in it that you can't tell it apart from
reality.

3

4. The video begins with an argument
between the couple. They are in the living
room of what appears to be a 70s-style
house—antique, minimalist, brown, and
wine tones. When she says, "Give me my
money, man," he leaves the house. There
is a pause as he gets into his vintage
black car. You hear the car's engine as he
drives over the Memphis Bridge to a bar
with a colorful 70s-style sign outside, and
you hear the door ding as it opens.
4

5. Upon entering, he looks around and realizes it's
just him and the bartender (a gentleman in his
50s). The melody of the song begins to play softly
as he sits at the bar and points to one of the beers
on display. As he takes his first sip, the volume of
the song increases, and he turns to one of the
televisions at the top of his right wall, which starts
playing the video itself.
5

7. The video that starts playing on TV is
10 percent himself in a half-body
shot, looking straight at the camera
and singing with a white background.
Just singing. It shows that shot for 2-
3 seconds and turns the camera
back to the bar, 10percent realizing
it's him but unfazed by it. He finished
his beer and left the bar. Now he
walks through the Memphis streets,
coming across several stores where
the windows show the same video
playing on several TVs that are there.
7

8. He keeps walking through the streets of Memphis, encountering
screens playing the video and people walking in the opposite
direction singing the song, but one thing to note is that no one notices
him. The lyrics "make me get down on one knee, like yes, I do" play. He
has a flashback, a memory of him and the girl from the argument in
the same living room of his house, him kneeling on one leg and her
saying Yes, I do". The music pauses and goes back to the shot of him
walking, and the music starts again, but now with a lot more people
bumping into him, but no one bats an eye at that, just him.
8

9. As the song's lyrics come to an end, the
shot of him walking stops in front of a TV
in a vitrine and dives into the video of him
singing with the white background, and
the video zooms out, but this time back to
him drinking his beer sitting at the bar
counter. He notices and frowns, but
doesn't think much of it. He finishes his
beer and takes money out of his pocket
to pay for it, leaves it on the table, takes
his car keys, and walks out of the bar,
hearing the door ring again. The music
fades away. He gets in his car, and the
last thing we see is a shot of the outskirts
of the bar, the car driving away, and the
sound of the engine.
9

10. This video has the ability to catch you in the story behind the song by not being so
loaded but always pleasing to the eye and simple, which gives you the opportunity to
focus on the lyrics. Everything happens as a product of the mind of the protagonist (10
percent), trying to make it as real as possible to get the audience immersed in this
imagination. It's like a kind of movie from earlier times in which you feel that homey but
passionate vibe with a nostalgic touch. The memory of times, generations, and loves
that, although the years go by, do not lose their essence.

10

11. Daniela Quiroz - Creative Producer
11

12. MARKETING and
PROJECTED
VIEWS
12

13. LOGISTICS
13

14. LOOKING
FORWARD TO
YOUR
THOUGHTS
Contact Information:
[email protected]

15. References
Memphis Hotels, Events & Attractions. Memphis Travel. https://www.pinterest.es/pin/194640015136939614/
Your guide to Sydney’s best live music venues. EatErinkPlay. https://www.pinterest.es/pin/388928117832520169/
Live Bait, New York. Flickr. https://www.pinterest.es/pin/339810734396546322/
Nutini’s supper club Hancock, Michigan. Pinterest. https://www.pinterest.es/pin/1055599896306044/
https://www.pinterest.es/pin/62065301106745387/
@ourlastcenturyhome on Instagram. Molly Brooke. Pinterest. https://www.pinterest.es/pin/1477812371442794/
Vintage living room 1968. Flickr. https://www.pinterest.es/pin/259731103501508899/
National Parts Depot | Restoring American History | Mustang Parts | Camaro Parts | Chevelle Parts | Ford Truck Parts | T-Bird Parts | Firebird Parts | Chevy Truck Parts NPDLink. https://www.pinterest.es/pin/478789004149835653/
Coffee and spent brass. https://www.pinterest.es/pin/403705554109406095/
Andrea Wiley. https://www.pinterest.es/pin/371687775508873673/
Store front / the disappearing face of New York. https://www.pinterest.es/pin/792352128206195200/
Window shopping, kunming, 1983. Flickr. https://www.pinterest.es/pin/1054827543947347210/
The new Beale. https://www.pinterest.es/pin/715368722083064597/
https://www.pinterest.es/pin/412783122114409677/
South Serpents Imagines. https://www.pinterest.es/pin/328692472815768956/
https://www.pinterest.es/pin/232076187044171853/
https://socialblade.com/youtube/channel/UCX3AgcHSTUg1hSNxlrJ4kpQ