My-Digital-Marketing-Journey from Canva to SEO.pptx

My Journey from Canva to SEO

1. My Digital Marketing Journey From Canva Designing to WordPress & SEO Created by Akashjot Singh A creative journey from design to digital optimisation

2. Canva – Creative Designing Skills Learning Canva The Foundation of Creativity Created attractive photos, posters and banners for social media campaigns Mastered templates, colour palettes and font pairings for brand consistency Understood visual storytelling and brand identity principles Designed engaging Instagram posts and promotional banners Tool Used: Canva Experience: Canva helped me understand how visual design connects with marketing communication.

3. Transition to WordPress WordPress Setup Installed and configured WordPress from scratch, learning the fundamentals of content management systems Astra Theme Selected Astra for its professional, responsive design capabilities and customisation options Key Pages Built Home, About, Services, Blog and Contact pages with custom menus and layouts Customisation Personalised header, footer and overall site structure for optimal user experience Experience: I created my own website — www.akashdigitalhub.com — to apply everything I learned in real time.

4. Why I Chose Astra Theme Lightweight & SEO-Friendly Built with clean code that search engines love, ensuring better visibility from day one Lightning Fast Loading Optimised for speed, providing excellent user experience and improved rankings Perfect Integration Works seamlessly with Yoast SEO and Elementor for enhanced functionality Beginner-Friendly Ideal for newcomers building clean, professional websites without coding knowledge 💡 Experience: Built a fully responsive homepage on my own website www.akashdigitalhub.com using the Astra theme’s customization features.

5. WordPress Plugins Installed Systematic plugin selection to enhance website functionality, user engagement and SEO performance WPForms Lite Created professional contact forms with drag-and-drop builder, enabling seamless visitor communication Chatty Implemented chatbot functionality for real-time visitor engagement and customer support Yoast SEO Optimised content for search engines with readability analysis and keyword targeting tools HFCM Header Footer Code Manager for inserting tracking codes like Google Analytics without editing theme files 💬 These plugins transformed the website into an interactive, SEO-ready and trackable digital platform

6. Understanding SEO Search Engine Optimisation Fundamentals 01 Website Visibility Learned how to improve a website's ranking and visibility on Google search results 02 Keyword Strategy Practised strategic keyword placement, meta titles and descriptions for better discoverability 03 Content Optimisation Used Yoast SEO plugin to analyse and optimise content readability and keyword density 04 Ranking Factors Understood how search engines rank websites using keywords, backlinks and user signals Goal: To make the website appear higher in search results and attract organic traffic

7. Three Types of SEO I Learned 1️⃣ On-Page SEO Website Content Optimisation Title tags and meta descriptions Internal linking structure Header hierarchy (H1, H2, H3) Image alt text optimisation Content quality and relevance 2️⃣ Off-Page SEO External Authority Building Quality backlink building Social media sharing Guest posting opportunities Brand mentions and citations Influencer collaborations 3️⃣ Technical SEO Website Performance Site speed optimisation Mobile responsiveness XML sitemap creation SSL certificate (HTTPS) Structured data markup 📊 All three types work together to boost website ranking, user experience and overall digital presence

8. SEO Tools & Plugins Used Yoast SEO Content readability analysis and keyword optimisation with real-time feedback Google Keyword Planner Discovering the best keywords with search volume and competition data Ubersuggest Competitor analysis and keyword research for strategic content planning Google Search Console Tracking website performance, indexing status and search appearance in real-time HFCM Plugin Adding tracking codes like Google Analytics and advertising pixels without coding 💡 SEO combines creativity and analytics for better visibility and sustainable growth

9. Key Learnings & Skills Developed Creative Design Visual storytelling through Canva Web Development WordPress site creation SEO Strategy Search optimisation techniques Technical Skills Plugin management and analytics "This journey has transformed my understanding of digital marketing, from creating beautiful designs to building optimised websites that rank well and engage users effectively."

10. Future Goals Social Media & PPC Mastering Google Ads and Meta Ads for targeted campaigns. Advanced Analytics In-depth understanding of data analysis and conversion optimization. Full-Stack Marketer Combining SEO and PPC expertise for comprehensive digital strategies. Corporate Career Targeting a role in a leading MNC in Gurugram. "Continuous learning = Continuous growth"

11. Thank You! Akashjot Singh This presentation showcases my practical journey through digital marketing fundamentals — from creative design in Canva to SEO implementation on WordPress (Astra Theme). Heartfelt gratitude to Mehak Mam and CIIM Chandigarh for their invaluable guidance, encouragement, and continuous motivation that made this learning journey truly meaningful.