NAD Publishing - Corporate Identity 2025.pdf

NAD Publishing – Corporate Identity 2025 presents the complete visual and conceptual foundation of a publishing house redefining what it means to create, communicate, and inspire. It reflects a brand built on clarity, purpose, and innovation—one that transforms books into timeless statements of culture, design, and human experience.

The document introduces NAD Publishing as more than a publishing entity—it is a movement at the intersection of creativity and impact. Founded with the mission to connect design, culture, and humanity, the brand stands for authenticity, quality, and forward-thinking storytelling. Each book is conceived not just as literature but as a crafted experience—an idea given form through meticulous design, emotion, and vision.

The brand concepts articulate its guiding philosophy: to publish works that bridge imagination with meaning and inspire readers across generations. Its mission emphasizes excellence, authenticity, and purpose, while its vision aspires to make NAD Publishing a global voice for innovation in literature and design, a platform that educates, empowers, and endures. The tagline “Introducing the Future of Writing” encapsulates this ambition, symbolizing a commitment to shaping tomorrow’s creative and cultural landscape.

Every detail within the corporate identity—logo, typography, color palette, and photography—reinforces the essence of precision and creativity. The geometric logo blends strength with imagination, while the turquoise accent injects vitality, symbolizing innovation and freshness against a timeless monochrome base. The Riviera Nights typeface and minimalist visual style establish a clean, modern presence that feels both professional and expressive.

From branded stationery and packaging to the envisioned office environment, the identity reflects consistency, trust, and sophistication. It communicates NAD Publishing’s dedication to elevating the art of storytelling and creating works that not only inform but also inspire thought, dialogue, and change.

Ultimately, NAD Publishing is portrayed as a promise—a commitment to shaping the future of writing through creativity, culture, and purpose, leaving a legacy of stories that endure beyond the page.

1. NAD PUBLISHING
CORPORATE IDENTITY 2025

2. 03
05
10
16
24
NAD Publishing Overview
Brand Concepts
Logo Elements
Branded Assets
Conclusion
Table of Content
NAD PUBLISHING CORPORATE IDENTITY 02

3. NAD PUBLISHING
OVERVIEW
SECTION 1
03NAD PUBLISHING CORPORATE IDENTITY

4. 04
NAD Publishing is an independent publishing house
dedicated to creating books that connect design, culture,
and human experience in meaningful ways. Built on the
belief that stories can inspire, educate, and transform,
NAD Publishing brings together architecture, literature,
and social impact under one vision. Each publication is
crafted with precision and creativity, ensuring that ideas
are not only shared but also felt.
More than a publisher, NAD Publishing is a movement
that bridges imagination with purpose. With a catalogue
that spans design futures, cultural reflections, and
personal narratives, the brand is committed to uplifting
voices, sparking dialogue, and contributing to global
conversations. Every book is a statement of quality and
authenticity, designed to inspire readers while supporting
charitable causes that extend the impact of words far
beyond the page.
NAD PUBLISHING CORPORATE IDENTITY

5. BRAND
CONCEPTS
SECTION 2
05NAD PUBLISHING CORPORATE IDENTITY

6. Brand Introduction 06
NAD Publishing was founded with the vision of turning
ideas into books that inspire, inform, and leave a mark
on culture. At its core, it is a platform where creativity
meets purpose, giving voice to stories that matter,
whether through design, literature, or personal
reflection. Every book is treated as a crafted work of art,
blending content with thoughtful design to ensure it
resonates on both intellectual and emotional levels.
As part of the NAD family, NAD Publishing carries the
same values of excellence, innovation, and authenticity.
It is not only about producing books, but about creating
experiences that educate, uplift, and spark change. With
a global outlook and a strong commitment to quality,
NAD Publishing positions itself as a trusted voice for
readers who seek knowledge, inspiration, and
meaningful connection through the written word.
NAD PUBLISHING CORPORATE IDENTITY

7. Mission Statement 07
At NAD Publishing, our mission is to publish works
that bridge creativity, culture, and human experience.
We aim to produce books that inspire imagination,
share authentic voices, and spark meaningful dialogue
across disciplines. Each publication is crafted with
care, blending strong narratives with thoughtful
design to ensure a lasting impact on readers
worldwide.
We are committed to excellence, authenticity, and
purpose in every project. By combining creative
storytelling with social responsibility, NAD Publishing
seeks not only to elevate literature and design but
also to give back.
NAD PUBLISHING CORPORATE IDENTITY

8. Brand Vision 08
Our vision is to establish NAD Publishing as a global
voice in design, literature, and culture, a platform
recognized for works that inspire both thought and
action. We aspire to expand our catalogue across
disciplines, bridging architecture, storytelling, and
human experience with a commitment to quality and
authenticity.
We see NAD Publishing not only as a publisher but as
a catalyst for dialogue and change. Through
innovation, creativity, and purpose, we aim to build a
lasting legacy of books that educate, empower, and
connect people across cultures, leaving an imprint
that endures for generations.
NAD PUBLISHING CORPORATE IDENTITY

9. Motto _ Tagline “Introducing The
Future of Writing” 09
The tagline reflects NAD Publishing’s belief that books
are more than words on paper, they are living ideas that
can shape tomorrow. This tagline embodies the brand’s
commitment to innovation in storytelling, design, and
publishing, presenting each book as a bridge between
tradition and the future.
By choosing this motto, NAD Publishing signals a
forward-looking vision where creativity, technology, and
authenticity converge. In essence, it’s not only a
statement of intent, it is a promise to readers that every
book will contribute to shaping the cultural and
intellectual landscape of tomorrow.
NAD PUBLISHING CORPORATE IDENTITY

10. LOGO
ELEMENTS
SECTION 3
10NAD PUBLISHING CORPORATE IDENTITY

11. Logo Mark 11
The NAD Publishing logo mark captures both strength
and creativity through its clean geometric structure. The
sharp lines of the “N” and “D” balance with the open
triangular form of the “A,” symbolizing perspective,
direction, and imagination. The turquoise accent within
the “A” introduces vibrancy and innovation, reflecting
the brand’s mission to bring fresh energy into the
publishing world while still maintaining clarity and
professionalism.
By combining a monochrome base with a bold accent
color, the mark achieves both timelessness and
distinction. Its minimal yet modern design ensures
adaptability across digital and print platforms, from book
covers and websites to social media and branded assets.
NAD PUBLISHING CORPORATE IDENTITY

12. Logo Mark Colors 12
The NAD Publishing logo mark uses a refined combination of monochrome tones and a vibrant turquoise accent. The
dark grey convey strength, professionalism, and timelessness, while the turquoise introduces creativity, freshness, and
innovation. Together, these colors create a balance between authority and imagination, perfectly reflecting the brand’s
mission to bring bold new energy into the world of publishing.
NAD PUBLISHING CORPORATE IDENTITY

13. Color Palette 13#3c3c3b #5fc9d9
Primary Secondary100% 100%
The NAD Publishing color palette is built on the contrast
between strong monochrome tones and a vibrant
turquoise accent. Black and dark grey establish a
foundation of professionalism, clarity, and authority,
ensuring the brand communicates trust and timelessness
across all applications. White provides balance and
openness, allowing designs to breathe while keeping the
focus on content and storytelling.
The turquoise accent acts as the brand’s signature
element, symbolizing innovation, creativity, and forward-
thinking vision. It brings energy and freshness to the
palette, making NAD Publishing instantly recognizable
while differentiating it from traditional publishing houses.
NAD PUBLISHING CORPORATE IDENTITY

14. Typography 14
Typography for NAD Publishing is chosen to reflect
clarity, modernity, and sophistication. A clean sans-
serif typeface ensures strong readability across both
print and digital formats, while also giving the brand a
contemporary and professional character. Its balanced
proportions and geometric structure mirror the
precision of design and the discipline of publishing.
By maintaining consistency in typography, the brand
establishes a visual language that feels cohesive and
recognizable. Paired with the boldness of the logo and
the freshness of the turquoise accent, the typeface
reinforces NAD Publishing’s identity as forward-
thinking, creative, and reliable.
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Riviera Nights
Riviera Nights
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NAD PUBLISHING CORPORATE IDENTITY

15. Photography 15
Photography plays a vital role in communicating the
essence of NAD Publishing by visually reinforcing its
values of creativity, authenticity, and forward-thinking
vision. Images should focus on clean, minimal
compositions that highlight books, writing, and
storytelling in modern, inspiring contexts. Lighting should
be natural or softly balanced, creating depth and clarity.
The visual style should also embrace a mix of conceptual
and lifestyle photography, from close-up shots of
textures, paper, and design details, to images that
capture readers engaging with books in authentic,
everyday moments.
NAD PUBLISHING CORPORATE IDENTITY

16. BRANDED
ASSETS
SECTION 4
16NAD PUBLISHING CORPORATE IDENTITY

17. Business Card 17
The NAD Publishing business card reflects the brand’s
modern and professional identity through a minimalist
layout and strong use of the logo. A clean white or
dark background provides clarity, while the turquoise
accent ensures distinction and adds a touch of
creativity. The use of a precise, sans-serif typeface
ensures all information, is easy to read while
maintaining elegance.
Every element of the card is carefully balanced,
creating a sleek, polished impression that mirrors the
brand’s commitment to quality and authenticity. The
simplicity of the design allows it to adapt across
different finishes, such as matte, glossy, or embossed,
while still remaining timeless.
NAD PUBLISHING CORPORATE IDENTITY

18. Letterhead 18
The NAD Publishing letterhead embodies the brand’s
minimal yet impactful identity. Anchored by the logo at
the top, the layout uses generous white space and clean
alignment to create a professional and uncluttered design.
The inclusion of monochrome tones paired with the
turquoise accent ensures a modern aesthetic while
reinforcing the brand’s signature look.
Beyond functionality, the letterhead serves as a subtle
brand statement in every piece of correspondence. From
official documents to proposals and press materials, it
communicates trust, creativity, and professionalism.
NAD PUBLISHING CORPORATE IDENTITY

19. Envelope 19
The NAD Publishing envelope carries the same
minimalist sophistication that defines the brand. A clean
white or dark base allows the monochrome logo and
turquoise accent to stand out with clarity, creating an
immediate sense of professionalism and recognition. The
placement of the logo is subtle yet intentional,
reinforcing the brand’s visual identity while keeping the
overall design sleek and uncluttered.
On the reverse side, the placement of contact details or
a small turquoise accent adds both function and
distinction without overwhelming the design. The
envelope becomes more than just packaging, it is a
continuation of the brand’s promise of quality,
innovation, and attention to detail.
NAD PUBLISHING CORPORATE IDENTITY

20. Pen 20
The NAD Publishing pen is designed as a sleek and
practical extension of the brand’s identity. With a clean
white or matte black finish, the pen carries the
monochrome logo with precision, complemented by a
subtle turquoise accent that reinforces the brand’s
signature color. Its minimalist design ensures it feels
modern and professional, suitable for use in meetings,
events, or as a branded giveaway.
More than a writing tool, the pen serves as a subtle but
effective branding element. Its refined look
communicates consistency and attention to detail,
reminding clients and partners of NAD Publishing’s values
of quality, creativity, and forward-thinking vision.
NAD PUBLISHING CORPORATE IDENTITY

21. Notebook NOTEBOOK 21
The NAD Publishing notebook reflects the brand’s
minimal and modern aesthetic, designed as both a
practical tool and a statement piece. With a clean white,
matte grey, or deep black cover, the monochrome logo
is placed with precision and accented by a touch of
turquoise, creating a balance between professionalism
and creativity.
Its sleek layout mirrors the discipline of publishing while
leaving room for personal expression, making it ideal for
writers, creatives, and professionals alike. Inside, the use
of high-quality paper ensures a smooth writing
experience, while subtle design elements keep the look
consistent with the brand’s identity.
NAD PUBLISHING CORPORATE IDENTITY

22. Packaging 22
The NAD Publishing packaging is designed to extend
the brand’s elegance and professionalism into a tangible
experience. Built on a foundation of clean monochrome
tones, accented with turquoise highlights, the packaging
conveys modern sophistication while ensuring the
brand is instantly recognizable. Minimal typography and
precise logo placement keep the design sleek, timeless,
and aligned with the publishing house’s identity.
Beyond function, the packaging is crafted to create a
memorable unboxing moment. Whether used for
books, stationery, or promotional materials, it reflects
NAD Publishing’s attention to detail and commitment
to quality.
NAD PUBLISHING CORPORATE IDENTITY

23. Office 23
The NAD Publishing office is envisioned as a space that
embodies the brand’s identity, minimal, modern, and
forward-thinking. Neutral tones of black, grey, and white
create a foundation of professionalism, while turquoise
accents add vibrancy and creativity. Clean lines,
structured layouts, and carefully considered details ensure
the environment reflects the same precision and elegance
seen in the brand’s publications.
More than a workspace, the office is designed as a hub of
inspiration and collaboration. It communicates the brand’s
values to both team members and visitors, showcasing
professionalism while fostering creativity.
NAD PUBLISHING CORPORATE IDENTITY

24. CONCLUSION
SECTION 5
24NAD PUBLISHING CORPORATE IDENTITY

25. 25
NAD Publishing represents more than a publishing house,
it is a vision for the future of storytelling. Through a
carefully crafted identity built on minimalism,
professionalism, and creative energy, the brand
communicates trust, innovation, and authenticity. Every
element, from the logo and typography to the stationery
and office environment, reflects the same core values
that define its essence.
This identity is not just a visual system, but a reflection of
the brand’s mission and vision: to introduce the future of
writing while leaving a lasting cultural impact. NAD
Publishing is a promise of quality and purpose, dedicated
to producing books that inspire, connect, and endure for
generations. It stands as a platform where imagination
and responsibility meet, shaping stories that matter and
ensuring they reach the world with meaning and impact.
NAD PUBLISHING CORPORATE IDENTITY

26. Contact UsMar Elias, Beirut, Lebanon [phone] [email protected]
www.nad-publishing.com