Nathan Gomes Personal Brand Presentation

Personal Brand Presentation

1. Personal Brand Exploration
Nathan Gomes
Music Business
Project and Portfolio 1: Personal
Branding

2. Long Term Career
goal: to become a
creative director at
RCA Records under
Sony Music
Entertainment.
Goals
Career Category: Starting Career
Short-term career goal:
after graduating in 2025, my
goal is to land a paid
internship position in the
creative direction
department at Sony Music
Entertainment.
Sources: SME and RCA career sites

3. Profession
Potential Job Titles
Artist Support Associate at Sony Music
Entertainment
Creative Director at Sony Music
Administrative Assistant, A&R
Paid Internship at Sony Music Entertainment,
Universal Music Group, or Warner Music Group
Occupation
Creative Direction
Sources: SME, WMG, and UMG career sites

4. Target Audience
Hiring managers at Sony Music Entertainment
Universal
Music Group Warner music
group
Geffen
Records
Def Jam
Recordings
Sony Music
Entertainment
Atlantic
Records
Source: Book Yourself Solid written exercise 2B

5. Competition
Nathan Gomes
Work Experience: None so farWork Experience: None so far
Education: Current music
business student at Full Sail
University
Education: Current music
business student at Full
Sail University
Noteworthy Experience: None so far
Noteworthy Experience: has been a
rap artist for at least a year.
Skills and Proficiencies: Has
great social skills and charisma
Skills and Proficiencies: Not
sure.
Overall Online Presence: has
a somewhat strong presence
Overall Online Presence: Not
active on social media yet.
Wahhab Abdulrahman

6. Golden Circle
Why: To assist artists in articulating,
communicating, and manifesting their
unique creative vision. To assist
artists in reaching their highest
potential and creating art that
inspires and evokes emotion.
How: By creating and designing
physical/digital content, as well as
working on branding, styling,
merchandise, interactive projects, etc.
What: Creative and art direction for
artists at a major record label.
Identity
Core Values
Passion
Intuition
Vision
Honesty
Service
Vision
To inspire and
develop musical
artists’ creative
direction
Guiding Principle
To raise the standard for great
music and creative direction in
the music culture by being of
service to the art and the artists
Passion
Creative direction for musical
artists
Superpower
Recognizing, expressing, and
creating what sounds and looks
good based on my intuition and
personal taste.
Sources: Simon Sinek: The Golden Circle and TED “How Great Leaders Inspire Action” (Simon Sinek talk)

7. Promise
Promise & Position
Position
I help musical artists explore,
enhance, and communicate their
artistry and creative vision, by
creating innovative, immersive, and
authentic experiences that reflect
their unique identity.
Authentic creative direction.

8. Networking
Elevator Pitch
Do you know how many artists struggle to find their unique
voice and brand in today’s saturated music market? Well,
what I do is help these artists develop compelling and
authentic creative visions that resonate with their audience
and set them apart. In fact, my recent campaign for an
emerging artist led to a 50% increase in their social media
following and a sold-out tour, showcasing the power of a
strong, cohesive creative direction.
Industry Events
Mentorship
I’m going to seek someone in the A&R department or creative direction
department at Sony Music Entertainment. I’m also going to reach out to Full Sail
alumni that currently work at SME
Coast 2 Coast Music Conference- November 9th,
2024
Objective: Meet and talk to industry professionals
and musical artists to expand my network.
In the Mix! Music Industry Panel- June 27, 2024
Objective: Network with A&R’s and attend
panels/Q&A’s to learn about artist development,
record labels, etc.
Sources: Coast 2 Coast Music Conference website and In the Mix! Music Industry Panel Website

9. Digital Marketing
Online I.D. Calculator Scores
Brand Archetype
The Creator
The creator expresses themself
through doing, making, or curating.
To be imaginative, creative, and
bring their vision to life.
Volume: Zero
Relevance: Zero
Purity: Zero
Diversity: Zero
Validation: Zero
How I’m going to exude my archetype
and build my online presence
Focus Variables: Volume and Purity
Type of Content: Mainly, I’m going
to post more short-form video
content about music and my
lifestyle.
Primary Tools for Distribution:
Instagram and TikTok. I’ll post at
least three times a week.
Source: Kaye Putnam Brand Archetype Quiz

10. Professional Development
Technical Transferrable
Task: Learn how to use Adobe
Photoshop
Org: LinkedIn Learning
Date: July 2024
Task: Learn how to edit on Final
Cut Pro
Org: LinkedIn Learning
Date: August 2024
Task: Improve relationship-
building skills by networking
more often.
Org: Full Sail University
(networking events)
Date: June 2024
Task: Improve time management skills
Org: Read a Square article on time
management
Date: June 2024

11. References
Sony Music Entertainment Creative Director job post. https://boards.greenhouse.io/sonymusic/jobs/7341507002
Sony Music Entertainment Artist Support Associate job post. https://boards.greenhouse.io/sonymusic/jobs/7341507002
Square. (Oct. 1, 2021) 7 Time Management Skills Practiced by Successful People. https://squareup.com/us/en/the-bottom-
line/operating-your-business/7-time-management-skills-practiced-by-successful-people
RCA Records website. https://www.rcarecords.com
Putnam, K. (2024). The Creator Brand Archetype. https://www.kayeputnam.com/brand-archetype-creator/
Sony Music Entertainment Internship Program (US). (2024). https://boards.greenhouse.io/sonymusicinternshipsus
In the Mix! Music Industry Panel. https://www.eventbrite.com/e/in-the-mix-music-industry-panel-june-2024-tickets-
924674144257?aff=ebdssbdestsearch
Coast 2 Coast Music Convention. https://coast2coastconvention.com
Sinek, S. (2024). The Golden Circle. https://simonsinek.com/golden-circle/
TED. (May 4, 2010). “How Great Leaders Inspire Action | Simon Sinek | TED.” https://www.youtube.com/watch?
v=qp0HIF3SfI4

12. THANK YOU