National PR Day 21st April India

PRSI observes 21st April as the National PR Day in India.

1. National PR Day greetings. Devesh Purohit PR Consultant. Gold-Medallist MA-PR.

2. 21 st April The national body of PR is PRSI (Public Relations Society of India) established in 1968 at the Capital City, observes 21 st April as the National PR Day in India. Indian culture and history has been practising PR since ancient times through various tools like Monuments, Traditional Clothing, Festivals, Poems, Books, Literature, Paintings & Crafts, Folk-tales, Plays and other mediums. In 1912, Tata Iron and Steel Company (TISCO) Adopted PR as an in-house activity as a Communicating tool for community relations and started an in-house Department in 1943 at their HQ in Bombay.

3. Mahatma Gandhi: Mahatma Gandhi can be considered a Great PR of 20 th Century India (unofficially), as PR in theory is a ‘strategic’ communication process. Gandhi- ji had influenced and shaped the opinion & views of Indian people during British rule in statistics of millions with his tactics and leadership and created a great impact in the freedom struggle of the nation. He was a one-man parallel government against the British rule.

4. Elementary History: Edward Bernays , the Father of Public Relations, had coined the term ‘PR’ or ‘Public Relations’ as an alternative to the word ‘Propaganda’ since it was perceived negatively as a manipulating technique at large. Earlier, Propaganda was used majorly in Politics and War and to a certain extent in Religion. Bernays idea was to implement it in Corporate and Industrial world and he had successfully created a huge impact in Sales, Perceptions and Crisis of major organizations then.

5. PRCAI report: According to their research and analysis, in 2017 the PR industry in India was a 1,315 crore Industry, out of which 29% revenue was manufactured from Online and Social Media PR activities. According to their speculations, PR industry in India would be of 2,100 crore by Fiscal Year 2020.

6. PR Education in India Few Institutes that offer an academic curriculum of PR in India are: 1. Stella Maris College, Chennai. (only girls) 2. University of Mumbai along with Hinduja College and Vivekanand College in Mumbai. 3. Xavier’s Institute of Communication in Mumbai. 4. Symbiosis in Pune and Banglore . 5. Makhanlal Chaturvedi National University of Journalism and Communication in Bhopal. 6.The Delhi School of Communication at Delhi. 7. Bharathisasan Institute of Management in Trichy.

7. 1. PR Moment 2. Reputation Today Recommended Blogs and Magazines for PR in India at present:

8. Inspiring & Prominent PR Personnel in India: Prashant Kishore is highly responsible for creating the ‘ Modi -wave’ in 2014 General Elections and branding PM Narendra Modi as a powerful, reliable and trust-worthy leader. He even strategized for Nitish Kumar to be re-elected and throne as the CM of Bihar, against a powerful Modi -wave and BJP-buzz. Reshma Shetty of Matrix Bay is highly responsible for making Salman Khan a successful Superstar despite several crisis over a decade. Prabhat Choudhary , the founder of Spice PR handles major Bollywood A- Listers and Production houses and promote several movies on contract basis.

9. CONGRATULATIONS A huge Congratulations to you for being a PR Practitioner in India. It is not easy to handle so many people, please media, please clients, strategise according to the budget constraints, pitching Press Releases and Content consistently, handling Crisis, Maintaining Image and Relations, organizing Events and being so patient yet creative in this dynamic world. Copy-paste this URL to your Browser for a Social Media PR case-study: https ://www.youtube.com/watch?v=- _WEYh9hbhY Your PR-mate, Devesh Purohit .