NATURAL VS CONTRIVED OBSERVATION

SUMANBISWAS50 9,426 views 5 slides Mar 08, 2017
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About This Presentation

NATURAL VS CONTRIVED OBSERVATION


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sharmin akter borna ROLL: 13227468

TOPIC : NATURAL VS CONTRIVED OBSERVATION

NATURAL OBSERVATION CONTRIVED OBSERVATION

Natural situations (observation research ) The observer plays no role in the behavior that is being measured. Those being observed have no idea they are under observation. Natural vs. Contrived Situations

Contrived Situations (Observation Research ) Research environment is created by the researcher and consumers are observed in the simulated situation. Researcher can control all (or nearly all) aspects of the environment and data can be collected easier and quicker and cheaper.
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