Navarro_Nelson_SBC_PB1_SLIDESHOW_PRESENTATION

Slide Show presentation I did for a class

1. MY PERSONAL BRAND Nelson N. Navarro Project and Portfolio: Week 2 Sports Broadcasting 8/18/24

2. Career Category: Changing careers Short term Career Goals: 2026 Immediately after graduation in 2026 Get hired at an entry level position at a sports company or organization such as: ESPN, NFL, NBA, or NHL Networks. New York Mets, Dallas Cowboys, Boston Celtics, NJ Devils Organizations. Long Term Career Goal: 2036 Establish my own radio/tv talk show in which we talk about sports and help listeners get insight and opinions on breaking news and top stories in the sports world. Also give listeners the chance to get in on the conversation of current events. Discuss Fashion and musical influence on and off the field/court/ice.

3. Profession OCCUPATION Sports Media writer Sports Editor POTENTIAL JOB TITLES Sports Editor (Fanatics, Basketball) Associate Content Producer MLB Network Digital Coordinating Editor NHL Network

4. TARGET AUDIENCE: Recruiters & Hiring Managers At Espn , NHL Network, MLB Network, Fanatics Sports Editing Agencies Barstool Sports NHL Network MLB Network Groups I most relate to OR I would like to work with the most X X X Groups I know people in X Groups I have the most knowledge about. X Groups I would like to learn more about. X

5. COMPETITION Bomani Jones American Sports Journalist formerly employed at espn . Former Co-Host of highly questionable. Host of The Right Time with Bomani Jones Over 500+ Contacts in the sports media industry as well as contacts directly in the nba nfl and mlb . Doctorate in Economics. Nelson N. Navarro Current Student at Full Sail University, BA Sports Broadcasting Co-Host of Jetson&Boss Podcast. Aspiring Sportscaster Over 500+ Contacts in local New Jersey sports Shows .

6. IDENTITY Vision: Increase hip-hop and urban culture in the nhl . Also introduce the influence of music and fashion in the sports world on and off the field. Guiding Principle: “One day your life will flash before your eyes. Make sure it’s worth watching.” Passion: Sports and everything about sports! Super Power: The ability to grasp my audiences attention through enthusiasm and story telling. Core Values Honor Integrity Discipline Accountability Golden Circle Why?: To highlight the influence of music and fashion in the sports world. How?: Through my media platform and podcast. What?: Digital Marketing of Podcasts.

7. PROMISE AND POSITION PROMISE: To further the knowledge of the influence of music and fashion in sports and to reach out to the youth. POSITION: Jetson&Boss Podcast

8. NETWORKING Industry Events SPORTICO COVERAGE: September 19 th New York, New York. Discuss how new technologies continue to disrupt how sports brands do business.

9. DIGITAL MARKETING Online ID Calc. Scores Volume: Zero Relevance: Low Purity: High Diversity: High Validation: Low BRAND ARCHETYPE: Entertainer: Creativity and Optimism lead the pack in my brand archetype. Also engage in audience participation for feedback and insight from fans. Digital Marketing Strategy to improve online id calculator scores: Focus Values: Volume & Relevance Type of Content: Jetson & Boss Podcast where we discuss everything in sports from current events in the sports world to the influence of music and fashion in every major sport on and off the field. Primary Tools For Distribution: “X” (twitter) & Instagram to promote podcast through reels and story posts. Also use LinkdIN as secondary promotion.

10. Professional development Technical Tech Software: Task: Attend Tech software Seminar. Date September 2024 LinkdIn Porfile Task: Complete LinkdIn Profile and begin networking in sports media world. Date: August 2024. Transferable Sports Talk Now: With Max Reinhardsen Task: Attend Seminar to gain ideas on how to start a podcast about sports Date: August 2024 Sports Writing Task: Join Sports Writing Network and gain insight on how to be a better sports writer. Date: August 2024

11. REFERENCES Port, M., & Wallace, J. (n.d.).  Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling . O’Reilly Online Learning. https:// learning.oreilly.com /library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 Core Values Discovery exercise . (n.d.). Sports Talk right now!  (2001, September 11). Eventbrite. https:// www.eventbrite.com /e/sports-talk-right-now-tickets-984019818767?aff= ebdssbdestsearch mlb network logo - Google Search . (n.d.). https:// www.google.com / search?q = mlb+network+logo&client = safari&sca_esv =239e17b70a928ec2&rls= en&udm =2&biw=1722&bih=921&sxsrf=ADLYWIIqrlY0wasevIfdikC-xGBSV_HueQ%3A1724009564948&ei=XEzCZpOtOeip5NoPv8aL6AU&ved=0ahUKEwiTy9SNpP-HAxXoFFkFHT_jAl0Q4dUDCBA&uact=5&oq= mlb+network+logo&gs_lp =Egxnd3Mtd2l6LXNlcnAiEG1sYiBuZXR3b3JrIGxvZ28yBRAAGIAEMgUQABiABDIFEAAYgAQyBxAAGIAEGBhI5iRQjAZYnCFwAXgAkAEAmAF1oAGBCKoBBDE0LjK4AQPIAQD4AQGYAhGgAt8IqAIKwgIHECMYJxjqAsICBBAjGCfCAgoQABiABBhDGIoFwgINEAAYgAQYsQMYQxiKBcICCBAAGIAEGLEDwgIGEAAYCBgemAMJkgcEMTUuMqAH7E4&sclient= gws -wiz- serp sports writer - Google Search . (n.d.). https:// www.google.com / search?q = sports+writer&client = safari&sca_esv =239e17b70a928ec2&rls= en&udm =2&biw=1722&bih=921&sxsrf=ADLYWIJ-W0ZitGLBpqhPu16PRHiEn8DCpQ%3A1724009653295&ei=tUzCZo7VEY6j5NoP6c-TsAc&ved=0ahUKEwjOg-W3pP-HAxWOEVkFHennBHYQ4dUDCBA&uact=5&oq= sports+writer&gs_lp =Egxnd3Mtd2l6LXNlcnAiDXNwb3J0cyB3cml0ZXIyBRAAGIAEMgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABDIGEAAYBRgeMgYQABgFGB4yBhAAGAUYHjIGEAAYBRgeMgYQABgFGB5I-x5Q1wZY4BpwAXgAkAEAmAE_oAGwBaoBAjEzuAEDyAEA-AEBmAIOoAL8BagCCsICBxAjGCcY6gLCAgQQIxgnwgIKEAAYgAQYQxiKBcICDhAAGIAEGLEDGIMBGIoFwgIIEAAYgAQYsQPCAgsQABiABBixAxiDAcICDRAAGIAEGLEDGEMYigWYAwiSBwIxNKAHhVY&sclient= gws-wiz-serp#vhid =a4U4a1jA03bZWM&vssid=mosaic