Naver Daum Kakao_20170109 Naver Daum Kakao_20170109

Naver Daum Kakao_20170109.pptx

1. July 2016 Introduction on KR Search Engines ( Naver and Daum Kakao )

2. NAVER 1

3. NAVER Not the first but the largest one with 70+ MS Established in June 1999 Revenue : USD 2.76 bln (2.76 trillion won) in 2014 Major Business : Search engine portal Launched in June 1999 Member account : 42M(80% of Koreans) Daily mobile visitors : 24M PC MOBILE * As of Sept. 2015

4. NAVER Services Search Engine AD Platform Real-time search keyword Wiki service ( 지식 in) Streaming / Mobile streaming Naver webtoon Naver Power Blog Game Section Naver Game Section Real-time search keyword

5. NAVER Game One of sections operated by Naver Game, News, Show biz, Sports, Shopping, Fasion&Beauty , Webtoon&Fun , Video, Car&Tech , Food, Music, Economy Ranked 4 th following News, Showbiz and Sports 3M users, 1M daily UV, 82% males Curation of game news and information Plan to expand contents to game guides, reviews and tips Collaborate with game media and influencers Focus on influencers’ UGC due to better performances AD and event platforms for game companies * As of January 2016

6. NAVER Game Game Contents Platform based on UGC 5,000+ game posts/blogs on daily basis 97 editor columns, 72 columnist columns, 47 game webtoons * As of January 2016

7. NAVER Game Collaboration with game companies Collaborating with Naver , No.1 search engine/portal in Korea, 2 quiz events on Overwatch Fest executed 2 days exposure(AD value of USD 120K) 62,000+ fans participated recording the biggest number of participants through Naver Game platform

8. NAVER Game Collaboration with Naver and Influencers http://post.naver.com/viewer/ postView.nhn?volumeNo =3947485&memberNo=1003 – Vader Blog

9. LINE One of NAVER’s major subsidiaries Free call/messenger app for 230 countries Both mobile and PC devices providing emoticons, stickers and emojis MAU : 212M Four leading countries MAU(Japan, Thailand, Taiwan, Indonesia) : 137M * As of Sept. 2015

10. Daum Kakao 9

11. Daum Kakao Daum , No. 2 search engine founded in 1995 Merged by Kakao , free messenger service founded in 2006, in 2014

12. Daum Services 11 Search Engine AD Platform Real-time search keyword Streaming Mobile Streaming

13. Daum Kakao

14. Daum Kakao

15. Kakao Game 14

16. 15 Thank you!