Navigation Optimization: The Overlooked Path to Higher Conversions

Poor navigation can silently sabotage your conversion rates. Users who can't easily find what they need often leave in frustration, leading to increased bounce rates and abandoned purchases.

In this Webinar, Jyoti Malik of Blue Bagels will walk you through a comprehensive framework for identifying and resolving navigation issues.

Learn how to create a seamless, intuitive navigation experience that enhances user satisfaction and boosts conversions. Don't miss this chance to turn your website’s navigation into a powerful tool for success—reserve your spot now!

1. Navigation Optimization:
The Overlooked Path to
Higher Conversions
Discover how to optimize your website navigation and
unlock the key to boosting conversions, reducing
bounce rates, and improving overall user experience.
Jyoti Malik
Founder, Blue Bagels

2. WHY

3. Navigation- The most Interreacted Element
The Impact of Navigation on Conversions
Reduced Bounce Rates
Optimized navigation decreases
bounce rates by up to 30%.
Increased Time on Site
Clear navigation structures
encourage users to explore
more pages.
Improved User
Experience
Seamless navigation enhances
overall website usability and
satisfaction.

4. HOW

5. Analyzing Navigation Issues
1
Website Traffic & Conversion Rates
High bounce rates and low page views per session indicate discoverability
problems on the website
2
Heatmaps & Scrollmaps
Visualize user interactions to uncover navigation pain points. Look for areas
with high clicks but no actionable items
3
Site Search Analysis
High search volumes and zero-result searches signal navigation gaps.
4
Usability Testing
Group of users that match your target demographic and observe them as
they interact with your website
5
Analytics
Tools like Google Analytics can help map out the user journey. Longer paths
may indicate navigational complexity or discoverability issues. Also clicks on
each Menu Item can be tracked and evaluated for its position in the menu

6. Common Navigation Pitfalls
1
Complex Structures
Overwhelming menu options
confuse users.
2
Poor Search
Functionality
Lack of advanced search
inhibits product discovery.
3
Lack of Mobile
Optimization
With over 50% of traffic from
mobile devices, a non-
optimized mobile experience
can be a significant deterrent
4
Limited Filtering Options
Shoppers prefer websites that offer extensive filtering capabilities, such as size, color, brand, and price.

7. Where to Start

8. Research Methods for Navigation Experience-
Tree Testing & Card Sorting
Uncover how users naturally organize and categorize content on your website
1
Discover
Find hard-to-find pages and
understand where users get
lost.
2
Streamline
Uncover ways to streamline
the path to conversion.
3
Optimize
Use insights to optimize your
website's navigation and
improve usability.
Tree Testing
Participants test the information architecture to
determine the findability of information
Card Sorting
Participants organize products into piles for intuitive user
categorization

9. Case Studies

10. Navigation Redesign
CVR + 28.77% Revenue Per Visitor + 31.42%
Control Variant

11. Sticky Navigation on PDP
CVR +18% Revenue Per Visitor + 19%
Control Variant

12. Visual Icons for Menu
CVR + 19.65% Revenue Per Visitor + 5.2%
Control
Variant

13. Prominent Search Bar Test
Search Purchases + 26% Search Bar Engagement + 25.32%
Control Variant

14. Visuals on Menu Items
CVR +9.63% Revenue Per Visitor + 9.34%

Control
Variant

15. Sticky Tab on PDP
CVR +27.92%
Control
Variant

16. Sticky Tab on PDP
CVR + 7.47%
Control Variant

17. The New's

18. Trends in Navigation Design
Simplified Menus Sticky Navigation Hamburger Menus
on Desktop
Voice Activated
Navigation
Personalized
Navigation Paths
Use of Animations
in Navigation

19. Thank You