Navneet HQ x TTT campaign report ttt.pdf

Social Media campaign analysis for Navneet

1. +

2. With the #CarveYourNiche campaign, the idea was to promote a
simple but powerful message that writing can bring clarity to our
thoughts. Sometimes putting down pen on paper is just what is
needed to give wings to our big dreams and make them a reality. With
a mix of both static and video formats, the stories sought to highlight
moments of inspiration that come to people when they write in their
diaries and journals.

3. Over the 3 month long campaign, we published:

1. 12 classic [ 140 ] tales on gifting journals, and writing down our real thoughts and emotions on
paper.

2. 2 [ reels ] on how writing helps bring more clarity and creativity. These reels showcased HQ
products.

3. 6 [ moments ] that showed conversations between individuals as they encouraged each other to
dream big and follow those dreams. Again, these videos had HQ diaries playing a prominent role in
the narrative.

4. 1 [ See You Soon ] video which explored a heart-to-heart video chat between two popular TTT
characters. One of them encouraged the other to make big plans by writing in her HQ journal.

5. 1 [ talk ], which was a free give-away activity to encourage the community to participate through
comments and interact with each other.

4. Let’s also look at the overall impressions that the campaign made.

The collective impact is truly phenomenal.

5. 21

234
k
4.9
mn
4.8
mn
Number of Posts
Total Reach Total Impressions
Total Engagement

6. TALES AND PERFORMANCE

7. Content Piece 1:

9. Content Piece 2:

11. Content Piece 3: Moment

13. Content Piece 4:

15. Content Piece 5: Moment

17. Content Piece 6:

19. Content Piece 7: Reel

20. Content Piece 8:

22. Content Piece 9: Moment

24. Content Piece 10:

26. Content Piece 11: Moment

28. Content Piece 12:

30. Content Piece 13: Reel

31. Content Piece 14: Talk

33. Content Piece 15: SYS

35. Content Piece 16: Moment

37. Content Piece 17:

39. Content Piece 18:

41. Content Piece 19:

43. Content Piece 20: Moment

45. Content Piece 21:

47. Content Piece 22:

49. COMMUNITY
REACTION

50. When we look at performance, we go beyond just numbers –
we gauge our readers’ reactions too – it’s heartening to see our stories being so relatable with our fans!

51. FEEDBACK

52. TEAM FEEDBACK
Team TTT really enjoyed this first
collaboration with HQ by Navneet, and hope
this is the first of many! Our audience loved
and related to the tales and conversations
about writing, thinking creatively and
pursuing big dreams - as much as we loved
curating them.

We look forward to collaborating again with
bigger campaigns with HQ by Navneet in the
near future!

53. If you have any questions or suggestions or
wish to discuss future collaborations, please
feel free to reach out to us.

Thank you. ☺