Netflix_Digital_Transformation_Short_PPT.pptx

Netflix

1. Netflix: Digital Transformation Case Study Summary (5-6 slides)

2. Executive Summary • From DVD-by-mail to global streaming & original content leader • Cloud-native, data-driven, experimental culture

3. Timeline & Milestones • 1997: DVD rental service • 2007: Streaming launch • 2008–16: Cloud migration & microservices • 2013: House of Cards (original content) • 2020s: Global expansion

4. Strategic Drivers • On-demand content shift • Need for scalability & reliability • Originals for differentiation • Competitive OTT market

5. Technology & Personalization • Cloud-first (AWS) • Microservices & chaos engineering • Data-driven A/B testing • Recommendation engine

6. Content & Culture • Shift from licensing to originals • Regional productions • Freedom & Responsibility culture

7. Outcomes & Lessons • Subscriber & engagement growth • Strong brand/IP value • Lessons: early cloud, data-driven decisions, resilient systems