New Presentation 2 14 11

movieadman 296 views 16 slides Feb 15, 2011
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About This Presentation

Brand NEW presentation as of 2-14-11


Slide Content

Preflix Advertising Program
Welcome to…

Proprietary and Confidential Information
2
Hello I’m Jim Karston Jr.
Rolling out the Red Carpet for you!

Proprietary and Confidential Information
3
Your Business Your Business Your Business Your Business

Proprietary and Confidential Information
4
v
Promote your 
Business/Clients in 
front of 78 million 
captive, engaged 
customers with
Preflix cinema 
advertising, the
3rd largest cinema 
preshow in the 
United States.
We are #
1
when is comes to taking care of Local Businesses!

Proprietary and Confidential Information
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A Few Facts About Cinema Advertising
No ad skipping technologies
100% customer engagement with entertaining pre-shows
Growing Media – Projected growth of 8.8% in 2011
1.4 BILLION in attendance in 2009:
Enormous Exposure
Low Advertiser Clutter, Limited Ad space
Up to 70 foot screens with larger than life images
High Quality images & sound delivered in a dark auditorium
Americas favorite entertainment destination
The Only Advertising Vehicle Where Your Message Is Viewed On The Big
Screen By A
Captive
,
Engaged
And
Receptive
Consumer

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Preshow Timeline of New Releases
They are in
their seats on
average of 19
minutes early,
plenty of time
to see the 15
min. Preflix
Program
OVER 100 Million Movie Tickets Are Sold Each Month In The U.S. Audiences arrive on average about 24 minutes early to the show
I’m so glad
we’re early!
Yeah, Great seats.

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Nearly 300 Theatres With Over 2,600 Screens
- 22 of top 25 DMA’s, 38 of top 50 DMA’s
(DMA) = Designated Market Area

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8
Minnesota Markets & Attendance
City Theatre Name Circuit Name/Type Screens Attendance Annual Movies Albert Lea The Mall Cinema 7 CEC Digital 7 86,265 6,945
Austin CineMagic 7 Theatres CineMagic Theatres Digital 7 120,000 8,258
Baxter Movies 10 Westgate Mann Theatres, Inc. Digital 10 297,201 15,300
Bemidji Amigo 9 Theatre CEC Digital 9 217,289 10,710
Breckenridge Cinema 6 CEC Slide 6 56,427 5,940
Burnsville Atlantis 15 Theatres CineMagic Theatres Digital 15 750,000 21,840
Champlin Champlin 14 Mann Theatres, Inc. Digital 14 254,102 25,550
Delano Delano Theatre 5 Muller Family Theatres Digital 5 72,500 7,200
East Bethel East Bethel Cinema Muller Family Theatres Digital 10 127,594 12,500
Faribault Fairbo Cinema 6 CEC Slide 6 65,032 5,940
Grand Rapids Grand Rapids Cinema 8 Mann Theatres, Inc. Digital 8 147,181 12,400
Hibbing Hibbing Cinema 8 Mann Theatres, Inc. Digital 8 137,313 12,400
Hopkins Hopkins Cinema 6 Mann Theatres, Inc. Digital 4 Slide–2 344,227 9,300
Hutchinson Century 9 Theatres CineMagic Theatres Digital 9 130,000 9,360
Lakeville Lakeville Theatre 21 Muller Family Theatres Digital 21 610,000 28,465
Maple Grove Maple Grove 10 Mann Theatres, Inc. Slide 10 168,519 14,000
Marshall Marshall 6 CEC Slide 6 105,638 5,940
Monticello Monticello 15 Theatre Muller Family Theatres Digital 15 283,000 27,300 Mountain Iron Cinema 6 CEC Slide 6 86,864 5,940
Plymouth Willow Creek 12 Muller Family Theatres Digital 12 371,000 21,840
Plymouth Plymouth Cinema 12 Mann Theatres, Inc. Digital 12 414,027 21,900
Rochester Hollywood Stadium 12 CineMagic Theatres Digital 12 350,000 20,440
Rochester Chateau Theatres CineMagic Theatres Digital 14 500,000 24,994
Rogers Rogers 18 Muller Family Theatres Digital 18 192,000 32,850
St. Louis Park Park 6 Mann Theatres, Inc. Digital 6 178,138 10,950
St Michael Metropolitan CineMagic Theatres Digital 15 500,000 21,840
St Paul Grandview Theatres 1 & 2 Mann Theatres, Inc. Digital 2 87,642 3,000
St Paul Highland Theatres 1 & 2 Mann Theatres, Inc. Digital 2 82,205 3,000
Waconia Waconia Cinema Muller Family Theatres Digital 6 113,594 7,000
White Bear White Bear Theatre Muller Family Theatres Digital 17 419,798 30,000
Winona Winona 7 CEC Digital 7 165,182 8,205
Totals 31 Theatres 4 Circuits 295 7,337,488 446,177

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Media Growth Comparison
Join the most powerful Advertising plan today - Drive 
Captive Movie Theatre Patrons to your web site!!
Internet, 7.5
Theatre, 5.8
TV, 5.5
Billboard, 2.1
Radio, -2.2
Newspaper, -6
-6
-4
-2
0
2
4
6
8
Internet Theatre TV Billboard Radio Newspaper

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74% of Americans Attend the Movies!
Average person goes to about 5.5 Movies a year

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Frequent Moviegoers Have a Higher Income!
4%
7%
10%
23%
57%
0%
10%
20%
30%
40%
50%
60%
$15K $24K $34K $49K $50K+
Frequent moviegoers see 12 or more films per year
INCOME OF FREQUENT MOVIEGOERS

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12
Why Cinema?

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•“The marketplace realizes that movies at the theatre are big event offerings,
with new titles launching every weekend,” “The results clearly demonstrate
that consumers bond with brands they see advertised in cinema, which drives
consideration and purchase intent, leading to increased brand trial and loyalty.
This research compares advertising in theatres to the same creative in high-
profile TV events such as the Super Bowl, Golden Globes, Oscars or Emmys.”
said Michael Chico, CAC Executive Vice President, Sales, Marketing & Research.

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Most Anticipated
New releases for 2011
•
Cars 2
•
The Hangover 2
•
Kung Fu Panda 2
•
Transformers: Dark of the Moon
•
The Twilight Saga: Breaking Dawn
•
Captain America: The First Avenger
•
Pirates of the Caribbean: On Stranger Tides
•
Harry Potter and the Deathly Hallows: Part II
8 Reasons you should be on-screen Now!

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Increase your Viewership, Customer Loyalty & Brand Awareness
We have limited inventory space, so reserve yours today!

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Contact information…
•For a FREE Marketing Consultation Call or Click toda y… •James W. Karston Jr. •
[email protected]
•763-222-4362 Cell
•763-390-5131 Fax
•
www.UniqueScreenMedia.com •THANK YOU FOR YOUR TIME!