New product Development process of LPG Business

New product Development process of LPG Business

1. “ New Product Development Process ” Sakibul Islam Rabbi ID:25010710 Department Of Marketing(EMBA) Comilla University

2. LPGo Fueling Anywhere, On time

3. LPGo is an innovative B2B logistics startup aimed at solving a persistent pain point in Bangladesh's LPG distribution industry. The startup acts as a bridge between LPG companies and local dealers by providing smart, efficient, and trackable delivery of LPG cylinders using a fleet of trained drivers, vans, and technology. LPGo provides a dedicated LPG cylinder transportation service using an on-demand app or call-in system. It includes real-time delivery tracking, verified trained delivery personnel, and subscription models for high-volume clients. LPGo Fueling Anywhere, On time

4. Fueling Anywhere, On time Dealers Struggle with Logistics Companies Disrupted in its regular supply Logistics syndicate Lost Business opportunity Huge investment in vehicles Price hike Customers Deprived of Home Delivery facilities No real time tracking system Problem Solution Any time refill delivery support Pickup and Drop network Mobile app support Vehicle wise tracking support Maximum focus on safety Experience Driver and unloader Call center support Consumer Home delivery Service(B2C) at city/urban area

5. Idea Generation Sources: On demand liquid Logistics Syndicate Initial Ideas: Create a strong Region wise Supply chain collaborate with top LPG company Create a Domestic Logistics Chain Bulk supply to rural micro Distributors Subscription package for high volume Distributors

6. Idea Screening Viable Ideas: ✅ Regional Distribution Corner ✅ Subscription for High Volume Dealers ✅ Real time tracking Dash board Screened Out: ❌ To open RDC at LPG Mongla, Dhaka, Ctg ❌ To Sale Direct Retailers

7. Concept Development & Testing Final Concept: Start opening RDC At Comilla, Bogura , Gazipur and Sylhet Make agreements with Top Company for use our RDC Arrange a Strong liquid and transport service for remote Dealers Testing: Feedback from 25 test Rural and Big Distributors for a quater For On time Delivery we are giving training our Drivers and Loaders. Working on subscription Model

8. Features of LPGo : On-demand or Scheduled Pick-up & Delivery 2. Real-time GPS Tracking of Delivery 3. Digital Invoice & E-signature on Delivery 4. Reverse Logistics (return of empty cylinders) 5. Emergency Delivery Service (within 3 hours) 6. Monthly/Subscription Plans for Bulk Users Customer Segment Revenue Model Households Subscription (sensor + app) + per-order fee Businesses (B2B) Liquide Supply+ delivery fee Distributors/Suppliers Liquide Supply+ Empty Cylinder Exchange+ logistics fee Advertisers/Partners In-app promotions, data monetization Business Model Market Opportunity (Bangladesh) 25M+ households use LPG, demand growing at 8–10% annually Over 5000+ local LPG dealers and Sub Dealers rely on inconsistent transport methods Major LPG players include Bashundhara, Jamuna, Omera, Petromax, Aygaz , BM Energy Government push toward clean energy increases demand in rural & urban areas LPGo can become the go-to logistics partner for LPG companies and dealers

9. Suppliers & Distributors (B2B): Value demand forecasting, supply-chain optimization, and route planning, LPG cylinder dealers and distributors. Household Consumers: Urban, dual-income families seeking convenience and safety. Small-Scale Restaurants & Eateries: Depend on timely deliveries—look for tracking, predictability. Commercial Clients: Tea shops, guest houses, small hotels—benefit from scheduled bulk logistics. Primary Targets: High-volume dealers with inconsistent delivery Rural dealers with limited transport access LPG brands seeking nationwide last-mile reliability Government and institutional clients (schools, hospitals) Positioning: For Consumers: Automate ordering, get safe and timely deliveries, monitor usage in real-time. For Businesses & Suppliers: Optimize fleet, reduce costs, forecast demand, improve service levels. Emphasize: Smart technology, predictive logistics, real-time status, enhanced safety.

10. Product: Scheduled LPG cylinder delivery Emergency (Express) delivery service Empty cylinder return Logistics Delivery tracking dashboard for clients Price: Pay-per-trip: BDT 1600 - 2200 based on distance & urgency Emergency surcharge: +BDT 300/- Subscription model: BDT 10,000-15,000/-month for bulk users its depends on trips Cylinder Exchange: 5 BDT per cylinder Place: Phase 1: Make Regional Distribution corner at Top City of Bangladesh (Dhaka, Comilla, Chittagong, Bogura ) Phase 2: Expand to all divisional cities and industrial zones Phase 3: Make Channel Development Corner for Retailers and Commercial Customers Phase 4: 3. Online Market at social Media platform4. Launching Software or Application. Promotion: Digital Marketing: Facebook, YouTube, and local content platforms targeting urban homeowners and food service managers. Offline Channels: Local ads (billboards near markets), POS displays at LPG retailers and appliance showrooms. Partnerships: Stove/appliance sellers, local gas agencies, residential communities, corporate canteens. PR & Safety Campaigns: Highlight safety benefits (e.g., “Stay Safe: Monitor LPG Levels”) in local media and community events. Referral & Loyalty Programs: Offer discounts for referrals, repeat orders; bundle services for B2B clients.

11. Execution Roadmap Phase Duration Key Activities Phase 1 – Pilot Months 1–3 Launch in Dhaka with 50 dealers, app rollout Phase 2 – Scale Months 4–9 Expand to Chattogram, onboard 200+ dealers Phase 3 – National Rollout Months 10–18 Full platform deployment, data monetization, partnerships Impact Goals Reduce delivery delays by 70% Improve LPG safety and availability across urban & rural Bangladesh Support small dealers to grow with logistics-as-a-service Promote clean energy distribution with reliable last-mile support Metric Year 1 Year 2 Year 3 Dealers Onboarded 500 2,000 6,000 Revenue $120K $600K $2.2M Gross Margin 40% 55% 65% Profitability Break-even by Month 18 Financial Projections

12. Strengths Weaknesses First-mover in LPG logistics tech in BD High upfront fleet and tech cost Real-time tracking & trained drivers Low awareness among dealers initially Emergency delivery service Managing logistics in rural areas Strong value for small dealers Complex coordination with multiple LPG brands Opportunities Threats Growing LPG use in homes and businesses New entrants or LPG brands launching own fleets Digital adoption by local businesses Regulatory hurdles in fuel transport Partnerships with appliance brands Road conditions, fuel price spikes SWOT Analysis

13. THANK YOU