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1. DESIGNING
LOGOS

2. The Logo and it’s Function
A logo is a graphic mark, emblem, or symbol
used to aid and promote public identification
and recognition. It may be of an abstract or
figurative design or includes text of the name
that it represents.

3. Let's have a quick game
quizizz.com
Code: 951317

4. 4

5. Types of Logos
Wordmark Logos
Its visual is made up of the brand name in stylized letters.
It is best to use for businesses that have a distinct name
that will stick in customers’ minds.

7. Types of Logos
Lettermark Logos
These logos are acronyms of brand names. It is the best
choice if your brand name is long and composed of more
than two words. Its main visual are also stylized letters.

14. Types of Logos
Pictorial Logos
They are made up of graphics that visually represent the
brand name or function. These can be icons, illustrations or
shape compositions that are instantly recognizable as
something specific.

16. Types of Logos
Abstract Logos
It is a specific type of pictorial logo. Instead of being a
recognizable image—like an apple or a bird—it’s an
abstract geometric form that represents the business.
These logos usually have stories behind them or the brand.

18. Types of Logos
Mascot Logos
Mascot logos are logos that involve an illustrated character.
Often colorful, sometimes cartoonish, and most always fun.

20. Types of Logos
Emblem Logos
An emblem logo consists of font inside a symbol or an icon;
think badges, seals and crests. These logos tend to have a
traditional appearance and are often the go-to choice for
many schools, organizations or government agencies.

23. Types of Logos
Logo System / Dynamic Logo
Basically, one primary logo that can be adjusted or
customized in endless ways.

24. Logos play a
crucial role in
branding as they
serve as the visual
representation of
a brand and is the
foundation of
brand identity

25. Let’s Design Your Logo!
Decide on what type of logo and choose your color:

26. Choose from one of the types of logos
Design your own logo based on your
chosen type.